Brazil
Kratos Studios sets sights internationally, strategic expansion to Brazil
Recently launched gaming platform Kratos Studios expands to Brazil with the aim to empower gamers globally. The company has already taken concrete steps towards establishing a solid foundation in Brazil, handpicking a team of seasoned community builders and astute business developers. This strategic move is projected to propel Kratos Studios towards quadrupling the overall community income generated on its innovative platform.
Accel-led investee company Kratos Studios is set to expand to Brazil, a market which has massive gaming potential. This foray promises to amplify the size of Kratos’ global gaming community and at the same time attract an influx of captivating games onto the platform. Also, this will propel Kratos Studios towards multiplying the value exchanged on its innovative platform.
Kratos is co-founded by veteran Manish Agarwal, the former CEO of Nazara Technologies, and Ishank Gupta, a distinguished Wharton alumnus who boasts a rich background in senior leadership roles within AB InBev & BCG.
The company recently raised INR 160 cr at a valuation of INR 1200 cr for their new gaming venture and the acquisition of IndiGG DAO. The seed round was led by Accel, with participation from investors including Prosus Ventures, Courtside Ventures, Nexus Venture Partners, Nazara and others.
The company provided income opportunities for 150,000 gamers amounting to INR 5 crore within a span of six months. With access to 8.21 lakh gamer communities in South Asia, Kratos Studios, will aim to expand internationally, starting with Brazil.
The gaming venture has witnessed a surge, skyrocketing from 380,000 gamers in January 2023 to an astounding 821,000 by July 2023. With this move the company envisions seamlessly connecting curated gamers from Brazil with Kratos’s 147 esteemed partner game studios hailing from South Korea, Japan, USA, Europe, and Southeast Asia.
Elaborating on this Manish Agarwal, Founder of Kratos Studios articulated, “Our mission is inherently simple, to unlock avenues for gamers to monetize their time and expertise, while also granting them ownership over their valuable data. Given Brazil’s vibrant gaming population, reverence for local gaming heroes, and its status as a burgeoning market, our expansion aligns seamlessly with our overarching ethos.”
Kratos is on a mission to empower gamers with ownership of their data, and is now replicating the successful local model internationally. Notably, the company’s ingenious approach empowers top community members to generate an impressive average income of INR 40,000 per month.
Despite having a population only one-seventh the size of India’s, Brazil’s gaming market outpaces its larger counterpart. An impressive statistic reveals that out of its 220 million residents, over 96 million individuals are part of a fervent gaming community in Brazil, underscoring its potential as a lively and youthful market. Moreover, the country boasts a significantly higher proportion of PC gamers compared to India. These compelling elements spell great promise for Kratos Studios, a well-known entity recognized for its global partnerships with game developers.
This strategic manoeuvre with game developers across East Asia, North America, and Europe, provides undeniable allure for the Brazilian gaming ecosystem. Given their commitment to fostering micro gaming communities aligns with Brazil’s growing gaming market making it a sensible strategic expansion.
Kratos Studios continues to march forward, driven by its remarkable growth and unwavering commitment to its pioneering mission.