Canada
Showtime: World’s first personalized human video platform Gan.ai raises $5.25M helping brands drop tailored video campaigns
Brands have been able to personalize text, images and audio in their marketing campaigns for years and with the onset of AI resources, this has helped them scale their work. Today, Generative AI video platform Gan.ai is announcing a $5.25M seed funding round as they breach the final frontier of personalizing video for mass marketing campaigns. The funding round was led by Surge, Sequoia Capital India and Southeast Asia’s rapid scale-up program with participation from Emergent Ventures and other angel investors.
With Gan.ai’s studio-quality video personalization software, brands simply need to record a video once, add dynamic keywords to a script, and Gan.ai will generate millions of hyper-customized videos in one click. Businesses can also create personalized landing pages with Gan.ai and deliver videos via preferred communications platforms, enabling specific interactions with users and tailored call-to-actions.
The platform integrates with Shopify, Calendly, Stripe, Salesforce and Hubspot for businesses to create unique shopping and payment experiences also. Moreover, Gan.ai’s end-to-end solution also provides businesses with granular customer insights and video performance analytics.
Gan.ai was founded in March 2021 by Suvrat Bhooshan and is headquartered in California, US. Suvrat previously worked at Facebook AI Research (FAIR) having completed his masters degree in computer science from Stanford University. His deep-learning papers have been published and cited over 300 times. Today, they are a team of 35 with a leadership team that includes Anupreet Singh as Chief Revenue Officer and Kushaagra Goyal as Chief Technology Officer.
Anupreet Singh was US and Europe lead at Mettl (acquired by Mercer) and scaled up business from zero. Most recently, he was the GTM leader at Slintel (acquired by 6sense), where he achieved 0-$5M ARR in just two years. Kushaagra Goyal, leads the development of their disruptive generative AI technology. He has five years of experience working at Databricks, Rubrik and Samsung. He has published over ten patents in this field.
Gan.ai is solving a pressing need for businesses as video becomes the go-to means in engaging users. The amount of online video people are watching has almost doubled since 2018, and an overwhelming 86% of businesses use video as a marketing tool. However, creating videos can often be a time-consuming process which lacks personalization when it comes to targeting a large audience.
Suvrat Bhooshan, Founder and CEO of Gan.ai commented: “We’re empowering marketing teams around the world to generate a higher return on investment for video campaigns. Imagine a food delivery company being able to send a personalized video from a brand ambassador, addressing its customer by name and how they enjoyed items in their last order, or a clinic reminding a patient to book a follow-up appointment. This hyper-personalization leads to much higher conversion rates vs other static forms of communications.
With Gan.ai, businesses will be able to scale their video personalization process while seamlessly integrating it with existing workflows. We’re excited to grow our operations with the new funds, and expand our sales and engineering teams across US and India,” he said.
Gan.ai boasts a global customer base that includes brands such as Samsung, Zomato, vivo and gaming platform Mobile Premier League. In the US, Gan.ai has been used by some of the biggest brands including the largest chain of optometry and ophthalmology clinics, EyeCare Partners.
“We record videos with influencers and celebrities, and now with Gan.ai, when they call out your name and tell you to take a personalized call-to-action the results are astounding. We saw a 5x increase in our Video Completion Rate, 3x increase in open rates, and 2.5x increase in our Click-Through-Rate,” said user Tejnoor Grover at gaming platform Mobile Premier League.
At TechCrunch Disrupt 2022, Gan.ai was one of the 200 technologies of the future. They have also been inducted into Stanford University’s prestigious StartX cohort in 2023.
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Bally Bet Sportsbook & Casino app
Bally’s Interactive Launches the New Bally Bet Sportsbook & Casino App in Ontario
Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, has launched the all-new Bally Bet Sportsbook & Casino app in Ontario, Canada. This latest release marks another significant milestone for the company, following the recent app update in New Jersey and a series of successful app launches in the past year, including the introduction of Bally Bet Sportsbook across multiple states and Bally Casino in Rhode Island.
The updated Bally Bet Sportsbook & Casino app represents a major step forward, as it combines the functionalities of the existing Bally Casino app and Bally Bet Sportsbook app into one comprehensive platform. Powered by White Hat Gaming, this new app allows players residing in or traveling to Ontario to conveniently place wagers on both sports and casino games using a single app, account, and universal wallet.
“We are thrilled to introduce the new Bally Bet Sportsbook & Casino app, marking a significant milestone for Bally’s. This integrated platform merges the features of our previous apps, providing players in Ontario with a seamless experience for both sports and casino betting. Our commitment to enhancing the player experience remains at the forefront as we strive to personalize the enjoyment of playing Bally Bet,” said Robeson Reeves, CEO of Bally’s Corporation.
BCLC reminds adults to gift responsibly this holiday season
With the holiday season in full swing, BCLC is reminding British Columbians to gift responsibly and scratch lottery products from their shopping lists for kids.
“Scratch & Win tickets can make great stocking stuffers for the adults in your life, but they’re not for kids,” said Ryan McCarthy, BCLC’s Director of Player Health. “The research shows that children who have early encounters with gambling are four times more likely to develop riskier gambling behaviour as they grow up. While people are out shopping for those last-minute gifts, BCLC wants adults to be aware of the potential risks associated with gifting lottery products to children and to consider safer alternatives.”
While Scratch & Win tickets are among the most common ways kids can be introduced to gambling, children are increasingly exposed to various online forms, such as gambling streams.
“With the convergence of gaming and gambling, youth are becoming more exposed to gambling content in online spaces like streaming sites, where creators are able to live-stream their own gambling, usually while playing online slots and instant games,” said Dr. Luke Clark, Director for Gambling Research at UBC. “Our research at the UBC Centre for Gambling shows that a higher frequency of watching online gambling streams is associated with a more positive attitude towards gambling and a high intention to gamble in the future.”
In B.C., it is illegal to sell lottery products to anyone under the age of 19 and BCLC encourages adults to have conversations with the kids in their lives about the risks associated with gambling.
“Open and honest conversations are crucial when it comes to navigating childhood exposure to gambling,” said McCarthy, who shared the following tips to adults:
- Monitor for gambling-related lifestyle changes. For example, developing a positive attitude towards gambling or a preoccupation with video games or streaming sites.
- Be a positive role model. Exhibit safer gambling behaviour and talk about the risks.
- Limit exposure. Monitor kids’ online activities and discourage engagement with gambling content. Explain how gambling is based on chance.
Jackpot Digital Inc., a leading provider of innovative dealerless electronic poker gaming solutions, has announced that the Alcohol and Gaming Commission of Ontario (AGCO) has approved the Company to be licensed as a registered Gaming Related-Supplier (the “Supplier License”) under the Gaming Control Act in the Province of Ontario.
This significant achievement allows Jackpot Digital to enter one of the most dynamic and rapidly growing regulated gaming markets in North America. The Supplier License authorizes Jackpot Digital to supply its electronic table games to Ontario’s gaming venues, including casinos and other regulated gaming facilities.
Jackpot Digital’s flagship product, the Jackpot Blitz electronic table game system, offers a modern, dealerless, player-friendly solution that integrates traditional multiplayer poker games with cutting-edge digital technology. The Supplier License will enable the Company to offer its innovative gaming solutions to operators throughout Ontario, driving new revenue opportunities and enhancing player experiences.
“Receiving AGCO’s approval is a major milestone. This approval provides us with the opportunity to offer our top-tier electronic gaming systems to operators throughout all of Ontario, positioning us for further growth in one of the world’s most robust gaming markets. We are excited to bring our innovative products to Ontario’s gaming community and continue our commitment to providing exciting, technology-driven entertainment experiences,” said Jake Kalpakian, CEO of Jackpot Digital.
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