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European Gaming Congress 2024

Canada

CGS looks to the future with a focus on iGaming in Canada

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With iGaming’s prospects widely discussed in Canada, The 26th edition of the Canadian Gaming Summit is set to highlight how significant such growth could be for the future of the industry with its dedicated conference track ‘iGaming’.

The Canadian Gaming Summit is poised to return next month, taking place at the Metro Toronto Convention Centre on June 13-15. The dedicated conference track will take place on Wednesday 14th June and will give attendees the opportunity to hear from industry leaders on topics ranging from Canadian gaming laws, the exciting opportunities new jurisdictions present and how to stimulate responsible revenue generation alongside growth.

Kicking off the conference track is “Engaging 15M new players: creating user experience to boost retention and brand loyalty”, a panel that will discuss how iGaming operators can construct an experience that prioritizes the customer, in spite of the limited time frame that is given for launch campaigns.

The panel will include industry experts Noah Levy (SVP, Product Management, The Score), Alexsandra Sygiel (CRO, Pinnacle Sports), Vlad Pavlov (Co-Founder, Betty), Vladimir Malakchi (Chief Commercial Officer, Evoplay) and Dean MacNeil (VP, Product & Managed Services, Northstar Bets), who will discuss how utilizing technology, brand and partnerships can create a unique and engaging environment that encourages players to return.

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The panel “Game mechanics and UX – how much innovation is healthy for online casino?”, will be taking a focused look on innovation and the wealth of possibilities it can present to the industry going forward.

The panel will include experts Paolo Roberto de Leon (Senior Director, Online Casino Content, Caesars Digital), Vladyslav Garanko (Chief Marketing Officer, Platipus Gaming), David King (Senior Manager of Product Design, Rivalry) and Trent Schwartz (Senior Manager, Gaming Experience, BetMGM) who will focus on when innovation is necessary in UX and game mechanics, from  slot machines to online poker.

The highly anticipated panel “New Kids on the Block: lessons learned from international operators’ entry into the Canadian market”, will analyze the successes of compliance, marketing and commercial teams of international operators in Canadian Provinces.

The panel will include expert speakers Marina Bogard (Managing Director, Betsafe), Roxana Zaharia (Head of Canada, Rhino Entertainment) and William Woodhams (CEO, Fitzdares) and will be moderated by Peter Czegledy (Corporate, Technology, Gaming, eSports and Space Tech Partner, Aird & Berlis LLP). During the panel, speakers will further discuss how the path of international operators can be utilized as a framework for future activity in Canadian provinces.

Rasmus Sojmark, CEO & Founder or SBC, said: “With Canada taking steps towards the legalization of iGaming, it is important now more than ever that we provide the resources for companies to take advantage of the current and future landscape. The Canadian gaming space presents an abundance of opportunity for companies and we look forward to watching the market flourish in the coming years.”

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Alongside the ‘iGaming’ track, attendees at the event will have the opportunity to attend expert-led panels from an additional 9 tracks including: LeadersLand-basedSports Betting and many more across the 3-day event.

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Bally Bet Sportsbook & Casino app

Bally’s Interactive Launches the New Bally Bet Sportsbook & Casino App in Ontario

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Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, has launched the all-new Bally Bet Sportsbook & Casino app in Ontario, Canada. This latest release marks another significant milestone for the company, following the recent app update in New Jersey and a series of successful app launches in the past year, including the introduction of Bally Bet Sportsbook across multiple states and Bally Casino in Rhode Island.

The updated Bally Bet Sportsbook & Casino app represents a major step forward, as it combines the functionalities of the existing Bally Casino app and Bally Bet Sportsbook app into one comprehensive platform. Powered by White Hat Gaming, this new app allows players residing in or traveling to Ontario to conveniently place wagers on both sports and casino games using a single app, account, and universal wallet.

“We are thrilled to introduce the new Bally Bet Sportsbook & Casino app, marking a significant milestone for Bally’s. This integrated platform merges the features of our previous apps, providing players in Ontario with a seamless experience for both sports and casino betting. Our commitment to enhancing the player experience remains at the forefront as we strive to personalize the enjoyment of playing Bally Bet,” said Robeson Reeves, CEO of Bally’s Corporation.

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BCLC

Be #GiftSmart: Scratch the Idea of Gifting Scratch & Win Tickets to Kids

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BCLC reminds adults to gift responsibly this holiday season

With the holiday season in full swing, BCLC is reminding British Columbians to gift responsibly and scratch lottery products from their shopping lists for kids.

“Scratch & Win tickets can make great stocking stuffers for the adults in your life, but they’re not for kids,” said Ryan McCarthy, BCLC’s Director of Player Health. “The research shows that children who have early encounters with gambling are four times more likely to develop riskier gambling behaviour as they grow up. While people are out shopping for those last-minute gifts, BCLC wants adults to be aware of the potential risks associated with gifting lottery products to children and to consider safer alternatives.”

While Scratch & Win tickets are among the most common ways kids can be introduced to gambling, children are increasingly exposed to various online forms, such as gambling streams.

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“With the convergence of gaming and gambling, youth are becoming more exposed to gambling content in online spaces like streaming sites, where creators are able to live-stream their own gambling, usually while playing online slots and instant games,” said Dr. Luke Clark, Director for Gambling Research at UBC. “Our research at the UBC Centre for Gambling shows that a higher frequency of watching online gambling streams is associated with a more positive attitude towards gambling and a high intention to gamble in the future.”

In B.C., it is illegal to sell lottery products to anyone under the age of 19 and BCLC encourages adults to have conversations with the kids in their lives about the risks associated with gambling.

“Open and honest conversations are crucial when it comes to navigating childhood exposure to gambling,” said McCarthy, who shared the following tips to adults:

  • Monitor for gambling-related lifestyle changes. For example, developing a positive attitude towards gambling or a preoccupation with video games or streaming sites.
  • Be a positive role model. Exhibit safer gambling behaviour and talk about the risks.
  • Limit exposure. Monitor kids’ online activities and discourage engagement with gambling content. Explain how gambling is based on chance.
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AGCO

Jackpot Digital Receives Approval from AGCO as a Registered Gaming Supplier

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Jackpot Digital Inc., a leading provider of innovative dealerless electronic poker gaming solutions, has announced that the Alcohol and Gaming Commission of Ontario (AGCO) has approved the Company to be licensed as a registered Gaming Related-Supplier (the “Supplier License”) under the Gaming Control Act in the Province of Ontario.

This significant achievement allows Jackpot Digital to enter one of the most dynamic and rapidly growing regulated gaming markets in North America. The Supplier License authorizes Jackpot Digital to supply its electronic table games to Ontario’s gaming venues, including casinos and other regulated gaming facilities.

Jackpot Digital’s flagship product, the Jackpot Blitz electronic table game system, offers a modern, dealerless, player-friendly solution that integrates traditional multiplayer poker games with cutting-edge digital technology. The Supplier License will enable the Company to offer its innovative gaming solutions to operators throughout Ontario, driving new revenue opportunities and enhancing player experiences.

“Receiving AGCO’s approval is a major milestone. This approval provides us with the opportunity to offer our top-tier electronic gaming systems to operators throughout all of Ontario, positioning us for further growth in one of the world’s most robust gaming markets. We are excited to bring our innovative products to Ontario’s gaming community and continue our commitment to providing exciting, technology-driven entertainment experiences,” said Jake Kalpakian, CEO of Jackpot Digital.

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