Canada
CGS looks to the future with a focus on iGaming in Canada
With iGaming’s prospects widely discussed in Canada, The 26th edition of the Canadian Gaming Summit is set to highlight how significant such growth could be for the future of the industry with its dedicated conference track ‘iGaming’.
The Canadian Gaming Summit is poised to return next month, taking place at the Metro Toronto Convention Centre on June 13-15. The dedicated conference track will take place on Wednesday 14th June and will give attendees the opportunity to hear from industry leaders on topics ranging from Canadian gaming laws, the exciting opportunities new jurisdictions present and how to stimulate responsible revenue generation alongside growth.
Kicking off the conference track is “Engaging 15M new players: creating user experience to boost retention and brand loyalty”, a panel that will discuss how iGaming operators can construct an experience that prioritizes the customer, in spite of the limited time frame that is given for launch campaigns.
The panel will include industry experts Noah Levy (SVP, Product Management, The Score), Alexsandra Sygiel (CRO, Pinnacle Sports), Vlad Pavlov (Co-Founder, Betty), Vladimir Malakchi (Chief Commercial Officer, Evoplay) and Dean MacNeil (VP, Product & Managed Services, Northstar Bets), who will discuss how utilizing technology, brand and partnerships can create a unique and engaging environment that encourages players to return.
The panel “Game mechanics and UX – how much innovation is healthy for online casino?”, will be taking a focused look on innovation and the wealth of possibilities it can present to the industry going forward.
The panel will include experts Paolo Roberto de Leon (Senior Director, Online Casino Content, Caesars Digital), Vladyslav Garanko (Chief Marketing Officer, Platipus Gaming), David King (Senior Manager of Product Design, Rivalry) and Trent Schwartz (Senior Manager, Gaming Experience, BetMGM) who will focus on when innovation is necessary in UX and game mechanics, from slot machines to online poker.
The highly anticipated panel “New Kids on the Block: lessons learned from international operators’ entry into the Canadian market”, will analyze the successes of compliance, marketing and commercial teams of international operators in Canadian Provinces.
The panel will include expert speakers Marina Bogard (Managing Director, Betsafe), Roxana Zaharia (Head of Canada, Rhino Entertainment) and William Woodhams (CEO, Fitzdares) and will be moderated by Peter Czegledy (Corporate, Technology, Gaming, eSports and Space Tech Partner, Aird & Berlis LLP). During the panel, speakers will further discuss how the path of international operators can be utilized as a framework for future activity in Canadian provinces.
Rasmus Sojmark, CEO & Founder or SBC, said: “With Canada taking steps towards the legalization of iGaming, it is important now more than ever that we provide the resources for companies to take advantage of the current and future landscape. The Canadian gaming space presents an abundance of opportunity for companies and we look forward to watching the market flourish in the coming years.”
Alongside the ‘iGaming’ track, attendees at the event will have the opportunity to attend expert-led panels from an additional 9 tracks including: Leaders, Land-based, Sports Betting and many more across the 3-day event.
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BetVictor
BetVictor Canada launches Tracy McGrady Safer Gambling campaign

BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.
Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.
To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.
The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.
BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.
Mark Harper, Head of Emerging Markets at BV Group, said: “BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.
“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”
The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.
AGCO
AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers

The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.
In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).
Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.
A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.
QUOTE
“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”
Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO
ADDITIONAL INFORMATION
BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:
- 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
- 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.
Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:
a) | On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15. |
b) | On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”. |
c) | On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”. |
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BCLC
BCLC Launches “What’s played here stays here” Campaign

BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.
The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.
“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.
Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.
“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.
The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.
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