Latest News
Amber’s Blockchain Games Vertical Partners with LAMINA1 to join Early Access Program to Accelerate Next-Generation Gaming in the Open Metaverse
LAMINA1, the Layer 1 blockchain built for open metaverse creators, adds more gaming expertise to its Early Access Program (EAP) with game development agency Amber. Known for producing games with media and entertainment titans like Animoca, Disney, Sony, and Epic Games, among others, Amber will now bring its creative expertise to the metaverse with the LAMINA1 blockchain via the Amber Merlin Blockchain Game Studio.
Amber created Merlin Studio to enhance the Web3 gamespace by taking advantage of its extensive game development know-how to create immersive and innovative Metaverse and Blockchain experiences. With several promising projects in development and multiple teams of hybrid Game & Web3 professionals, the Merlin studio is on the leading edge of blockchain game development.
Established in Spring 2023, the LAMINA1 EAP supports developers, researchers, and organizations as they develop, test, and refine their projects on LAMINA1. In addition to accessing future Testnets, developer kits, and more, EAP partners are provided a direct line of communication to LAMINA1 to receive guidance and to solicit ongoing feedback as they perfect the tooling and interface of the open metaverse within the LAMINA1 ecosystem.
Amber Merlin Studio is among the first wave of developers joining the LAMINA1 EAP following its initial launch earlier this year. With nearly 1,200 game developers, producers, and industry leaders at the fold of gaming experiences, this partnership marks a major advancement in Amber’s Blockchain Game Vertical, which uses a variety of blockchain technologies and game engines across multiple studios to explore the exciting new Metaverse of decentralized games.
Along with its participation in the EAP, Amber Merlin Studio will explore using the LAMINA1 blockchain with an original title in tandem with the launch of the LAMINA1 Mainnet. This stealth project combines blockchain, AI and composable Metaverse concepts in an exciting new transmedia IP. More details will be shared in the months to come.
“As huge fans of Neal Stephenson’s books and vision for the Metaverse, we are excited to partner up to explore and expand the Lamina1 ecosystem by applying Amber’s veteran game development skills to create the future of entertainment on all platforms,” said Marty Caplan, Amber’s Head of Blockchain Games, a 25 year games industry veteran with experience at Zynga, EA, Sega, and Pixar.
Since launching in Q1 of 2023, EAP has received over 500 applications from individuals and companies building in the open metaverse. LAMINA1 will continue to induct Early Access Partners as they move toward the launch of Betanet and Mainnet, both expected this year.
“Amber is in a very unique position for a game development studio. They have the proverbial 10,000 hours of making great games for many of the major game publishers and media companies – and are now also building a robust blockchain games portfolio,” said Jamil Moledina, VP Games Partnerships & Media at LAMINA1. “They’ve put in the work scaling fun experiences to large audiences, which syncs perfectly with our vision of where the open metaverse needs to be as the next generation Internet for everyone.”
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affiliate marketing
Regulated iGaming markets push operators toward audit-ready affiliate tracking
As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO goes live in Alberta iGaming with 10+ operators
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO strengthens Canadian footprint with Alberta iGaming market entry
The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time
Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.
The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.
Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.
The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
To find out more about Play’n GO, please visit playngo.com
The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.
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