Canada
A Short Guide to Sweepstakes Casinos for Beginners
How to tell me you are into gambling without telling me you are into gambling: sweepstakes, coins, and tokens. Sweepstakes are not a new concept, they have been with us for a long time representing a very old form of prize gambling that today isn’t even treated as gambling per se. How so, and what sweepstakes casinos are, we will going to find out in this article. Let’s start.
What Are Sweepstakes Casinos?
Some believe that sweepstakes have been with us for centuries. The old meaning of the word was ‘the one who sweeps’ or ‘takes the whole of stakes in a game’. Today the expression refers to a prize that is won in a contest and a winner is chosen at random. It’s important to note that some of these prizes can be really huge.
Okay, so you can comprehend that sweepstakes competitions are omnipresent in today’s society. You can also find a lot of data on big winners, like that lady that won hundreds of sweepstakes per year. But what sweepstakes casinos are?
The whole new concept that is slowly taking over the world, sweepstakes casinos are a term reserved for a type of social casino, whose main focus is the social aspect of playing games. Instead of being focused on prize winnings, the player’s main goal is to have fun, which puts players in a totally new gambling environment. You won’t be focused on gaining huge winnings but on enjoying games you like.
Are Sweepstakes Casinos Legal?
Sweepstakes Casinos are 100% legal not only in most of the US states (except for Washington), but also around the world.
Since they don’t imply using real money for making wagers and playing games, from the legal perspective, they don’t fall under any real gambling category. Instead, they are classified as neither games of skill nor luck. They are simply sweepstakes.
Instead of winning real money, players will get virtual prizes in the form of tokens or coins after every mini-competition, which they will use in further play.
Regardless of the majority of sweepstakes casinos not operating with real money, when it comes to players, it’s still important to find a legal, reliable, and trustworthy casino provider. It’s, therefore, advisable to consult online casino guides that will give you in-depth reviews about the providers you are interested in. For example, the CasinoTopsOnline Fortune Coins Casino review will inform you about the registration process, bonus options, and more. The more things you learn about the provider, the more determined you will be to stick with one.
How Do Sweepstakes Casinos Work?
As we already mentioned, instead of winning real money prizes, in sweepstakes casinos, you will win special tokens – usually in the form of golden coins – which you can use to play other games you love. The more tokens you collect, the more options you will have for exploring different games.
In the same manner, you won’t need to place real money wagers in order to play games or win prizes. With the tokens you gather, you will be able to enter various contests and matches.
How Do You Get Your First Coins?
Once you are done with your registration, you will get coins to get you started. Using them, you will be able to play various games like slots, roulette, baccarat, blackjack, or even poker. Winning these games will result in more coins, which will lead you to more games.
It’s Possible to Win Real Money in Sweepstakes Casinos
Believe it or not, winning real money in the Sweepstakes Casino contest is in fact more than possible, but it requires following certain steps.
First of all, before receiving cash winnings, you need to share your personal information, such as ID identification, a passport, or a driver’s license, to confirm your identity.
The second step is showing your address as proof of residency. The operators will usually ask you to share the information from your utility bill, lease agreement or mortgage statement, notarized contract, or bank account.
Once your identification process is done, you will be able to redeem your coins for real money using your standard bank account. Remember that the focus of sweepstakes casinos is more on the “fun” part than on the monetary aspect. It’s therefore advisable not to keep your standards too high when it comes to the amount you will get.
Summary
Sweepstakes casinos promise a fun and unique gambling experience. Instead of wagering with real money, you will get virtual coins after the registration that you will be able to use further in the game. The more loot you collect, the longer you will stay and the more games you will be able to enjoy.
The important thing to remember is that the websites you choose to play at will be 100% safe and reliable, as long as you stick with the recommended providers. The whole concept is legal in most of the US states and around the world, so you shouldn’t have any problems finding a good operator, and you will be able to enjoy these games from wherever you find yourself at. In the end, you will also be able to collect even some real money prizes.
All in all, it’s a fun and refreshing gambling experience. Enjoy!
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Canada
Group from Ts’elxwéyeqw Tribe and Great Canadian Entertainment Announce Agreement for the Acquisition of Elements Casino Chilliwack
Great Canadian Entertainment and a consortium group of certain communities from the Ts’elxwéyeqw Tribe, through an entity affiliated with Ts’elxwéyeqw Tribe Management Ltd. (the “Ts’elxwéyeqw Group”), announced that on November 7th, 2025, they entered into a definitive agreement for the purchase by the Ts’elxwéyeqw Group from Great Canadian Entertainment of Elements Casino Chilliwack, one of the premier gaming and entertainment destinations in the Fraser Valley region of British Columbia.
The Ts’elxwéyeqw Tribe constitute seven First Nation communities and are the First People of the Chilliwack River watershed. The transaction represents a transformational milestone for the communities within the Ts’elxwéyeqw Group.
Elements Casino Chilliwack serves guests across the Fraser Valley and is Chilliwack’s top destination for gaming and entertainment, featuring over 300 slots, live and electronic table games, bingo, dining, live entertainment and more.
The closing of the transaction remains subject to customary closing conditions and the receipt of regulatory and other approvals. Under the terms of the definitive agreement, Great Canadian Entertainment will continue to provide transitional services and support to the Ts’elxwéyeqw Group for a period following closing.
“This purchase marks an exciting milestone for our Nations and for the entire territory. By coming together in partnership, we are not only investing in a strong business opportunity, but also in the future of our people. The revenues generated through this acquisition will help strengthen our communities, create new opportunities, and ensure our Nations continue to play a leading role in the local economy. Additionally, we believe that local community-based ownership of Elements Casino Chilliwack will further strengthen the broader Fraser Valley community and economy. It’s a proud moment that reflects how Indigenous leadership and collaboration can build a stronger, more inclusive future for everyone,” said Chief David Jimmie, Chief of Squiala First Nation and President of Ts’elxwéyeqw Tribe Management Ltd.
“We are very excited to have entered into this agreement with the Ts’elxwéyeqw Group. We have had the privilege of being part of the Chilliwack community since we opened Elements Casino Chilliwack in 2012, and we believe that under the Ts’elxwéyeqw Group’s stewardship, the business will begin an exciting new chapter. For the team members and guests of Elements Casino Chilliwack, and the local community, we can think of no better owner for the business. We look forward to the closing and then working with the Ts’elxwéyeqw Group team during the transition period,” said Matt Anfinson, CEO of Great Canadian Entertainment.
McCarthy Tétrault LLP is acting as legal advisor and KPMG Corporate Finance Inc. is acting as financial advisor to the Ts’elxwéyeqw Group. McMillan LLP is acting as legal advisor to Great Canadian Entertainment.
The post Group from Ts’elxwéyeqw Tribe and Great Canadian Entertainment Announce Agreement for the Acquisition of Elements Casino Chilliwack appeared first on Americas iGaming & Sports Betting News.
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The Canadian iGaming market has evolved from an emerging opportunity into one of the most competitive and innovative digital gaming arenas worldwide. Ontario’s regulated framework has paved the way for rapid expansion, attracting established international operators alongside ambitious newcomers that are carving out share through brand differentiation and data-driven acquisition.
Methodology: How Growth Was Measured
To understand which casino brands are gaining momentum and why, the award-winning Mr. Gamble Casino Trends Meter—a proprietary performance index powered by Semrush, Ahrefs, in-house click tracking, market benchmarks, and predictive analytics—analyzed year-over-year (YoY) performance from January–June 2024 versus January–June 2025. The results point to a vibrant, fiercely competitive landscape where execution, trust, and experience are the real drivers of sustained growth.
Brands Showing Standout Growth in 2025
Strong outperformance highlights different paths to scale
Wild Tokyo posted an extraordinary +134% YoY, showing how bold branding, a distinctive identity, and targeted acquisition can resonate with players seeking unique experiences. Clean yet edgy design, paired with robust SEO execution and engagement programs, helped the brand cut through a crowded market.
LuckyDays delivered +110% YoY by striking a balance between simplicity and substance. A minimalistic UX, a vast game library, and strong affiliate relationships have positioned it as a trusted destination for Canadian players.
BetVictor, a legacy operator with deep roots, recorded +107% YoY. Its evolution from traditional bookmaker to diversified iGaming powerhouse underscores how credibility and adaptability can translate into modern growth.
Agile mid-tier brands are also accelerating: SlotsMagic at +94% and Betibet at +88% demonstrate how focused SEO, analytics-led decision making, and smart promotional strategy can punch above weight.
Crypto-forward momentum and broader market depth
The joint rise of BetFury and SmokAce—both at +74%—signals growing acceptance of crypto and blockchain-based gaming among Canadian users, driven by transparency, fast payments, and a tech-forward ethos.
Meanwhile, Paripesa, Mond, and ComeOn maintained robust double-digit YoY growth, underscoring the market’s depth and diversity beyond a handful of headline names.
Market Maturity: Compliance, Trust, and UX Win
As more provinces explore regulated frameworks modeled on Ontario, competition is intensifying. The brands pulling ahead are those investing in compliance, transparency, and player satisfaction—prioritizing product quality and retention over short-term promotions.
“Players are becoming more selective, more informed, and more focused on trust,” says Paul Puolakka, CMO at Mr. Gamble. “We’re seeing a clear shift toward quality brands that prioritize experience, safety, and innovation—the ones achieving real, sustained growth.”
Puolakka adds: “Data doesn’t just tell us who’s growing—it shows us why. The operators succeeding in Canada are those that deeply understand their audience, use insights effectively, and build long-term value instead of chasing short-term hype.”
Trends Shaping the Next Phase of iGaming in Canada
- Branding + data-led acquisition let emerging brands challenge incumbents more effectively than ever.
- Crypto-friendly casinos are moving from niche to mainstream consideration for Canadian users.
- SEO, content strategy, and affiliate partnerships remain reliable, capital-efficient growth levers.
- Compliance, transparency, and UX are central to sustainable market share gains.
Looking Ahead
The fastest-growing casino brands capture more than impressive statistics—they reflect a market in transformation. With Wild Tokyo setting creative benchmarks and veterans like BetVictor and ComeOn proving that brand equity still matters, Canada’s iGaming sector is entering a phase defined by intelligent growth, regulatory maturity, and player empowerment.
As the industry continues to evolve, the Mr. Gamble Casino Trends Meter remains a useful compass for players, affiliates, and operators navigating this fast-changing landscape.
The post Canadian iGaming Growth Trends 2025: Data, Strategy, and the Brands Defining the Market appeared first on European Gaming Industry News.
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Ezugi, an innovative live dealer casino supplier known for pushing the boundaries of live gaming, retention, and distribution solutions, is proud to announce a new partnership with PokerStars, the world’s largest online poker site.
Through this partnership, PokerStars’ players in the UK and Ontario will gain access to Ezugi’s standout portfolio, including Revolution Roulette, Ultimate Roulette, Unlimited Blackjack and Lucky 7 online casino games.
PokerStars, launched in 2001, is one of the world’s leading online poker and casino brands and operates as part of Flutter Entertainment. It has grown to become the largest poker site globally, offering the widest selection of online games and hosting prestigious live tournaments.
Formed in 2012, Ezugi is a global live casino provider with a focus on meeting operator and player needs with best-of-breed localised content. The Ezugi games portfolio includes a wide range of live dealer games, many of which are unique. Ezugi became part of Evolution in 2018 and continues to build on its reputation for providing unique and innovative games and solutions for online casino and retail betting shop operators.
Gilad Ben-Ami, Chief Executive Officer at Ezugi, said: “PokerStars’ players already enjoy a wide range of live casino and online slot games from Evolution brands such as Evolution, NetEnt, Red Tiger and Big Time Gaming. Now Ezugi is delighted and honoured to add even more choice for PokerStars’ players with our own innovative games.”
Ben-Ami continued: “The release of Ezugi games to PokerStars clearly demonstrates the rich variety and innovative features of the Ezugi games portfolio. Ultimate Roulette is a unique multiplier Roulette that blends circus-themed fun and TV game show excitement; Revolution Roulette puts a unique spin on classic Roulette by adding special multiplier pockets to the wheel; Unlimited Blackjack allows an unlimited number of players to play at the table, while also featuring Auto-Split functionality and a choice of four side bets – Perfect Pairs, 21+3, Perfect 11 and Ten20; and Lucky 7 is a very popular game with its origins in the Indian subcontinent – a fast-paced, simple and exciting Hi-Lo card game.”
Ben-Ami concluded: “We are confident that PokerStars’ players will love playing these games and we look forward to adding more Ezugi titles for them in the future.”
The post Ezugi partners with PokerStars to further extend live casino game choice for players appeared first on European Gaming Industry News.
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