Canada
A Short Guide to Sweepstakes Casinos for Beginners
How to tell me you are into gambling without telling me you are into gambling: sweepstakes, coins, and tokens. Sweepstakes are not a new concept, they have been with us for a long time representing a very old form of prize gambling that today isn’t even treated as gambling per se. How so, and what sweepstakes casinos are, we will going to find out in this article. Let’s start.
What Are Sweepstakes Casinos?
Some believe that sweepstakes have been with us for centuries. The old meaning of the word was ‘the one who sweeps’ or ‘takes the whole of stakes in a game’. Today the expression refers to a prize that is won in a contest and a winner is chosen at random. It’s important to note that some of these prizes can be really huge.
Okay, so you can comprehend that sweepstakes competitions are omnipresent in today’s society. You can also find a lot of data on big winners, like that lady that won hundreds of sweepstakes per year. But what sweepstakes casinos are?
The whole new concept that is slowly taking over the world, sweepstakes casinos are a term reserved for a type of social casino, whose main focus is the social aspect of playing games. Instead of being focused on prize winnings, the player’s main goal is to have fun, which puts players in a totally new gambling environment. You won’t be focused on gaining huge winnings but on enjoying games you like.
Are Sweepstakes Casinos Legal?
Sweepstakes Casinos are 100% legal not only in most of the US states (except for Washington), but also around the world.
Since they don’t imply using real money for making wagers and playing games, from the legal perspective, they don’t fall under any real gambling category. Instead, they are classified as neither games of skill nor luck. They are simply sweepstakes.
Instead of winning real money, players will get virtual prizes in the form of tokens or coins after every mini-competition, which they will use in further play.
Regardless of the majority of sweepstakes casinos not operating with real money, when it comes to players, it’s still important to find a legal, reliable, and trustworthy casino provider. It’s, therefore, advisable to consult online casino guides that will give you in-depth reviews about the providers you are interested in. For example, the CasinoTopsOnline Fortune Coins Casino review will inform you about the registration process, bonus options, and more. The more things you learn about the provider, the more determined you will be to stick with one.
How Do Sweepstakes Casinos Work?
As we already mentioned, instead of winning real money prizes, in sweepstakes casinos, you will win special tokens – usually in the form of golden coins – which you can use to play other games you love. The more tokens you collect, the more options you will have for exploring different games.
In the same manner, you won’t need to place real money wagers in order to play games or win prizes. With the tokens you gather, you will be able to enter various contests and matches.
How Do You Get Your First Coins?
Once you are done with your registration, you will get coins to get you started. Using them, you will be able to play various games like slots, roulette, baccarat, blackjack, or even poker. Winning these games will result in more coins, which will lead you to more games.
It’s Possible to Win Real Money in Sweepstakes Casinos
Believe it or not, winning real money in the Sweepstakes Casino contest is in fact more than possible, but it requires following certain steps.
First of all, before receiving cash winnings, you need to share your personal information, such as ID identification, a passport, or a driver’s license, to confirm your identity.
The second step is showing your address as proof of residency. The operators will usually ask you to share the information from your utility bill, lease agreement or mortgage statement, notarized contract, or bank account.
Once your identification process is done, you will be able to redeem your coins for real money using your standard bank account. Remember that the focus of sweepstakes casinos is more on the “fun” part than on the monetary aspect. It’s therefore advisable not to keep your standards too high when it comes to the amount you will get.
Summary
Sweepstakes casinos promise a fun and unique gambling experience. Instead of wagering with real money, you will get virtual coins after the registration that you will be able to use further in the game. The more loot you collect, the longer you will stay and the more games you will be able to enjoy.
The important thing to remember is that the websites you choose to play at will be 100% safe and reliable, as long as you stick with the recommended providers. The whole concept is legal in most of the US states and around the world, so you shouldn’t have any problems finding a good operator, and you will be able to enjoy these games from wherever you find yourself at. In the end, you will also be able to collect even some real money prizes.
All in all, it’s a fun and refreshing gambling experience. Enjoy!
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BetVictor
BetVictor Canada launches Tracy McGrady Safer Gambling campaign

BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.
Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.
To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.
The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.
BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.
Mark Harper, Head of Emerging Markets at BV Group, said: “BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.
“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”
The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.
AGCO
AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers

The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.
In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).
Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.
A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.
QUOTE
“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”
Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO
ADDITIONAL INFORMATION
BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:
- 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
- 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.
Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:
a) | On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15. |
b) | On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”. |
c) | On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”. |
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BCLC
BCLC Launches “What’s played here stays here” Campaign

BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.
The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.
“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.
Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.
“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.
The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.
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