Gaming
GameRefinery August Market review: Eminem and Justin Bieber the latest stars to enter mobile gaming
GameRefinery’s latest analysis of the US, China, and Japan’s key mobile game markets has just been released.
Here’s what they found:
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August was a major month for music-related events. VMA Awards collaborated with Roblox where players could vote on the platform. Justin Bieber played on Garena Free Fire, and Beatstar collaborated with Eminem to promote Curtain Call PT.2
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August was a considerable month for TV/film-related collaborations and events, namely the House of the Dragon in GOT Conquest, Mobile Legends collaborated with Kung Fu Panda, and a Japanese One Piece held a collaboration event that involved six different mobile games.
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Sky: Children of the Light continues to prove its popularity in China with the launch of a new season causing a 2000% increase in revenue from August 2–5 on iOS.
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The Full Metal Alchemist Brotherhood game has been performing well in the Japanese market and continues to rank in the top-20 grossing titles.
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Guild mechanics are starting to make their way into games that you wouldn’t typically associate them with. Appearing in a variety of genres including puzzle games and RPGs. The most recent examples are Word with Friends 2 and Episode – Choose Your Story.
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Codere Online
RubyPlay and Codere Online join forces to elevate gaming offering in Mexico
RubyPlay, the studio-based content ecosystem, has strengthened its footprint in Mexico through a new partnership with Codere Online (Nasdaq: CDRO), one of the country’s leading digital sports betting and casino operators.
The collaboration sees Codere Online integrate a broad selection of RubyPlay’s most popular titles, including player favourites such as J Mania® Loco Habanero, Grand Express Diamond Class, and Zeus Rush Fever® Deluxe SE. The deal also incorporates content from Koala Games, one of the fastest-growing studios within RubyPlay’s ecosystem, featuring hits like Voltage Blitz® Rapid and Voltage Blitz® Vortex. Codere Online will gain ongoing access to additional content from RubyPlay’s wider studio network as new titles are released.
This partnership reinforces RubyPlay’s expansion across the LATAM region, where its content has been performing strongly with multiple leading brands. At the heart of this growth is RubyPlay’s multi-layered content ecosystem, designed to deliver a diverse and tailored portfolio while benefiting operators of all sizes. The model enables faster delivery cycles, greater portfolio variety, and improved responsiveness to both operator needs and evolving player preferences.
Dima Reiderman, CCO at RubyPlay, commented:
“Partnering with Codere Online represents a significant milestone in our expansion across Mexico and the wider LATAM region. The operator’s strong brand recognition and vast customer base make them an ideal partner to reach even more players. Through our studio-based ecosystem, including Koala Games and Mad Hat Games, we can deliver market-focused content to support Codere Online’s evolving strategy in Mexico and LATAM.”
Sarit Adania, Head of Casino Product at Codere Online, added:
“RubyPlay’s consistently high-performing titles will be a significant addition to our online casino offering in Mexico. By integrating content from both RubyPlay and Koala Games, we are diversifying our portfolio and continuing to deliver the engaging, premium experiences our players expect.”
The post RubyPlay and Codere Online join forces to elevate gaming offering in Mexico appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
François LaFlamme
Motorola Becomes the Official Smartphone Partner of FIFA Heroes Game
Motorola, a Lenovo company, has become the official smartphone partner of the recently announced FIFA Heroes game, published by Solace. FIFA Heroes is an arcade-style, 5-a-side football title that, for the first time, features real players, mascots and fictional IP characters on the same pitch. This partnership brings together Motorola’s cutting-edge mobile technology and the game’s immersive gaming experience, creating a seamless experience for fans to enjoy the world’s most popular sport in a fun and interactive way.
As the official smartphone partner for the FIFA World Cup 2026, Motorola is committed to bringing the excitement of the tournament directly into consumers’ hands. FIFA Heroes delivers on that promise, offering fans innovative, mobile-first experiences that keep them connected to this unique moment in time.
With this partnership, Motorola’s presence will extend across multiple touchpoints. Motorola will appear directly within the FIFA Heroes game, and many upcoming Motorola smartphones will include instant access to the newest FIFA-licensed mobile game. Fans can also download the game from the Google Play Store, making it simple to play from anywhere.
All Motorola users will gain access to exclusive in-game content designed just for them, including power up tokens and gems, game emotes, a retro razr goal celebration, playable characters, and more. This content is part of a broader collaboration that will unfold through a series of global activations, leading up to and throughout the FIFA World Cup 26, giving fans around the globe new ways to connect with the action, on and off the pitch.
Beyond the content itself, the partnership introduces a gaming experience designed specifically for the brand new razr fold, redefining what a foldable form factor can bring to the gaming space. This exclusive experience optimizes the device’s large 8.1″ unfolded display so that players get an expanded view of the pitch that keeps the action fully in focus. Plus, the extra screen space makes it so that controls can sit comfortably below gameplay for an unobstructed display, and also gives players the flexibility to customise their layout for optimal ergonomics.
“This collaboration goes beyond gaming—it’s about delivering an experience that feels faster, smoother, and more connected for every fan. By working closely with Solace and FIFA, we’ve optimized FIFA Heroes for Motorola devices so players get the best possible performance right out of the box. It’s a powerful way to show how our technology enhances the way people play, connect, and experience entertainment, and we’re excited to share even more in the months ahead,” said François LaFlamme, Chief Marketing Officer at Motorola.
The post Motorola Becomes the Official Smartphone Partner of FIFA Heroes Game appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Bet on Games
Bet on Games Premieres Ranch Robbery — Rugged, High-Octane Crash Experience
Bet on Games unveils Ranch Robbery, a fresh crash game that infuses the wild spirit of the Wild West into the rapidly expanding instant category. The launch enhances the brand’s crash lineup with an audacious thematic approach and performance-oriented features.
As a key segment within the BETCORE ecosystem, Bet on Games keeps growing its instant and crash portfolio, now surpassing 200+ titles ready for integration. With Ranch Robbery, the brand expands its crash offerings, merging established gameplay mechanics with a unique Western theme aimed at distinguishing itself in competitive environments and captivating action-oriented players.
About the Game
Ranch Robbery takes place in a uniquely designed frontier setting where tension escalates in real time. A cowboy dashes across the ranch as the multiplier rises dynamically. The more extended the run lasts, the greater the possible payout; however, if the escape concludes before cashing out, the wager is forfeited.
Every round lasts merely seconds, resulting in a quick decision-making cycle and continuous adrenaline.
The post Bet on Games Premieres Ranch Robbery — Rugged, High-Octane Crash Experience appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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