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Guild Esports Expands Samsung Partnership with Official TV Partner Deal

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Guild Esports, the esports organisation co-owned by David Beckham, is announcing an extension to its partnership with Samsung, the leading global electronics manufacturer, adding a one-year sponsorship deal to become the Official TV Partner.

This agreement follows the success of the first partnership between Guild and Samsung, announced last year, which saw Samsung named as the Official Display Partner. Samsung is providing a selection of TVs from the Neo QLED 2022 range for the Guild Academy and Guild’s headquarters, which will open in London’s Shoreditch later this year.

Guild and Samsung’s partnership shows Samsung’s continued commitment to gamers and the wider creator industry, offering members of Guild and its fans experiences beyond the norm, emphasising its desire to establish a long-standing legacy in esports.

The sponsorship with Guild is for the UK and Ireland and all brand activations are effective from today. It grants Samsung marketing rights and exposure across Guild’s facilities including its planned 9,831 sq ft HQ, as well as social and digital content featuring its professional players, content creators and influencers.

Rory Moran, Director of Global Partnerships, said: “We’re delighted to be growing our partnership with Samsung TV. Samsung is an ideal partner for Guild, given its world-leading technology, focus on innovation and providing people with the best possible entertainment experience. Guild’s talent ranges from pro players to content creators, and to have a consistent partner providing our differing technology needs – from gaming displays to TVs – represents a crucial part of our growth”.

Dan Hastings, VP, TV/AV, Samsung Electronics said: “Samsung is excited to extend its partnership with Guild. Our first year as official display partner has been a huge success and we look forward to providing an even bigger range of products to its creators, and for exciting projects like the HQ and Academy.”

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Arnold Hur

Thirteen Leading Universities Partner with Gen.G for its Practicum Abroad Programme to Prepare Students in Seoul for Esports Careers

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Global esports and gaming organisation Gen.G announced that it has partnered with thirteen distinguished universities across the US to participate in the Gen.G Practicum Abroad programme, which offers students the opportunity to take part in an intensive, three-week programme to study in the heart of the esports industry in Seoul, South Korea.

The thirteen institutions are: Conestoga College, Augustana University, Buena Vista University, Illinois College, Manchester University, Seton Hall University, Shenandoah University, Syracuse University, St. Thomas University, University of Kansas, Maharishi International University, Randolph-Macon College and University of Hawai’i.

“This is our most ambitious program since the launch of our Gen.G Practicum Abroad program, bringing together some of the best universities in the country to expand their educational programs on campus. The students will be fully immersed in Korea with hands-on experiences to give them a 360-degree view of the esports industry,” said Arnold Hur, CEO of Gen.G.

Gen.G professionals will lead the Gen.G Practicum Abroad programme, which includes custom esports programming, mentorship by industry professionals, special lectures, industry “lunch-and-learns,” and professional networking, all while immersing students in Korean culture and its history in esports. Students will also visit competitive organisations and gaming publisher studios.

The post Thirteen Leading Universities Partner with Gen.G for its Practicum Abroad Programme to Prepare Students in Seoul for Esports Careers appeared first on European Gaming Industry News.

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BETBY

BETBY CONTINUES UPWARD TRAJECTORY WITH SOLID Q3 2025 PERFORMANCE RESULTS

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BETBY, a leading sportsbook supplier, has reported another strong quarter, with its Q3 2025 performance underlining consistent growth and sustained engagement across its global partner network. The results highlight the provider’s continued expansion, innovation, and ability to deliver competitive value to operators worldwide.

During the third quarter, BETBY’s sportsbook recorded a 56.07% year-on-year increase in Gross Gaming Revenue (GGR), a 24.92% rise in total bets placed, and a 19.45% increase in active players, aligning with the solid upward trend seen in the company’s H1 results.

Importantly, these results were achieved despite a non-idyllic September, which was marked by uncompetitive margins due to sporting outcomes. This resilience further underscores the company’s ability to maintain growth momentum even in unfavourable market conditions.

This performance further demonstrates the scalability and reliability of BETBY’s sportsbook solution, which continues to attract new partners and drive growth across regulated markets. The supplier’s investment in proprietary trading models, AI-powered tools, and tailored partner support remains central to its strategy.

Betby.Games, BETBY’s proprietary esports feed, also delivered a positive quarter, achieving an 8.43% year-on-year increase in Gross Gaming Revenue (GGR), a 6.18% rise in total bets placed, and an 11.85% growth in active players compared to the same period last year.

Leonid Pertsovskiy, Chief Executive Officer at BETBY, commented: “Q3 once again demonstrates the strength of our products and the trust we’ve built with our partners. We continue to deliver solid results across both sportsbook and esports verticals, driven by innovation, user-centric solutions, and our commitment to excellence. As we approach the end of the year, our focus remains on accelerating growth and reinforcing our position as a Tier-1 provider in the iGaming industry.”

To find out more about BETBY’s cutting-edge sportsbook solution visit booth 4045 during SiGMA Central Europe. Attendees will have the opportunity to engage with BETBY’s team, and discover how the company’s solutions and services can be their winning aspect for their iGaming project.

The post BETBY CONTINUES UPWARD TRAJECTORY WITH SOLID Q3 2025 PERFORMANCE RESULTS appeared first on European Gaming Industry News.

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Beşiktaş Esports

HAVIT Partners with Three Top International Esports Teams to Expand Global Presence

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HAVIT, a leading global consumer tech brand, officially announced strategic partnerships with three internationally renowned esports teams: Brazil’s Vivo Keyd Stars, Turkiye’s Galatasaray Esports and Beşiktaş Esports. This marks a new stage in HAVIT’s global esports expansion, further strengthening its influence in the global esports ecosystem.

HAVIT has achieved remarkable results in the esports sector across both the Turkish and Latin American markets.

In Turkiye, HAVIT’s gaming headsets consistently rank No.1 on the leading platform Trendyol. To further integrate into the local esports ecosystem, HAVIT partners with Galatasaray Esports and Beşiktaş Esports, celebrated for their prestigious legacy and youthful energy, each with a massive fan base. This collaboration not only reinforces HAVIT’s market leadership but also deepens its connection with the local esports community.

Moreover, HAVIT enters the second year of its partnership with Vivo Keyd Stars, Brazil’s leading esports team, providing high-performance gaming gear to support the team’s play. With HAVIT’s gear and their own relentless drive, VKS won the championship in LTA South 2025 Split 3 and will represent Brazil at the 2025 League of Legends World Championship. This partnership underscores both the team’s strength and HAVIT’s commitment to empowering Brazil’s esports development.

Brand Vision: Build a Global Esports Network

This strategic partnership across Brazil and Turkiye is a key step in HAVIT’s regional market expansion and lays a solid foundation for HAVIT’s future presence in wider esports ecosystems of Europe, the Americas and beyond.

“Partnering with these teams is a crucial implementation of HAVIT’s ‘For Fun. For Games. For Champions’ vision. By merging technology with esports, we aim to inspire gamers worldwide to break boundaries and shape the future of gaming,” Doug Pollard said.

The post HAVIT Partners with Three Top International Esports Teams to Expand Global Presence appeared first on European Gaming Industry News.

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