Gaming
Stream Hatchet Launches Stream Hatchet Brands – to Track Earned Media Value from Brand Advertisements In Streaming

Stream Hatchet Brands enables the targeted performance measurement of over 2,300 major brands via logo recognition models and chat analysis on video game streaming platforms
Stream Hatchet, a wholly-owned subsidiary of Engine Gaming and Media, Inc., today announced that it has launched Stream Hatchet Brands, a tool and comprehensive database that allows marketers to track earned media value from over 2,300 major brands on video game streaming platforms.
Stream Hatchet Brands provides detailed information and curated data sets on the prominence of brand appearances within the top video game streamers, as well as the earned media value generated in each individual frame. This allows marketers to track brand logo impressions related to viewership and brand affinity and present them in dashboards.
These dashboards can be filtered into specific categories and industry segments to enhance comparative analysis, and the final data can be processed into a variety of visuals and reports.
Stream Hatchet Brands features three advanced data curation methods:
- Logo detection with frame by frame methodology – A bespoke model allows the tracking of brand logos by observing the stream frame by frame. Using this data, internal algorithms generate an earned media value providing a micro-level and highly accurate performance measurement.
- Logo detection by logo presence methodology – In addition to tracking brand logos in streaming videos, Stream Hatchet Brands also tracks brand presence on a larger level, allowing brands to benchmark their presence against a broader quantity of live streaming platforms.
- Chat analysis – Brand mentions are detected by analyzing the complete chat history of all channels, and Stream Hatchet Brands’ advanced methodology tracks specific brand mentions by analyzing the context of the chat to avoid tracking keywords that share the brand name.
“More than ever, brands are leveraging gaming influencers and esports events to reach the core gaming audience, which is full of lucrative consumers for various brands,” said Eduard Monsterrat, CEO at Stream Hatchet. “Tracking earned media value on live streams has never been easy, but now with the launch of Stream Hatchet Brands, brand marketers have a simple way of accurately determining the level of brand lift they are generating through sponsorship activations. They can see where their logos appear on stream and how prominent they are compared to competitors, while also tracking brand affinity through audience mentions in chat.
“What makes our products unique”, Montserrat continued, “is our taxonomy and classification methodology. Our data experts spend a copious amount of time properly labelling each individual data point that flows through our reporting offerings, and we never sacrifice quality”.
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Gaming
Meet Dodo: The New Home for Crash Gaming Fans

Dodo, the newest player in the iGaming space, officially launches as a dedicated network built entirely around the fast-rising crash and instant games. Created to meet rising player demand, it offers top game reviews, trusted casino listings, and free demo play—all in one place.
Dodo answers a clear market need: a centralized destination designed specifically for crash gaming enthusiasts. Dodo network spans 8 specialized verticals: CrashDodo, WheelDodo, CoinflipDodo, DiceDodo, HiloDodo, LimboDodo, MinesDodo, and PlinkoDodo—each dedicated to a specific instant game format.
“We created Dodo because it was time for a site that treats crash games as a category of their own — not a subgenre or a passing trend. With the format’s rise in popularity, players need a dedicated space where they can explore, compare, and play,” said Ethan Thompson, content lead at Dodo.
Dodo also reflects a wider trend—the growing intersection of crash mechanics and crypto gambling. As localisation and hybrid formats expand, Dodo steps in as a natural platform for discovery, guidance and connection between players and operators.
Dodo’s Key Features:
• Curated crash and instant game selections with a free play option
• Game reviews, expert tips, and easy-to-follow player guides
• Trusted casino listings tailored for crash games fans
• Designed with crypto players in mind, offers crypto-related insights.
The post Meet Dodo: The New Home for Crash Gaming Fans appeared first on European Gaming Industry News.
Gaming
Experience a unique Gacha adventure in BGaming’s Infinity Pull

Rapidly expanding content provider takes players on a thrilling anime journey in Infinity Pull
Popular iGaming content provider BGaming invites players to embark on an enchanting anime adventure with the launch of the mesmerising Infinity Pull. Step into a vibrant realm where three captivating goddesses await, each offering unique gameplay and winning opportunities.
Infinity Pull gives players unparalleled control over their gaming experience, enabling them to choose their path from the outset. Players select one of three enchanting waifus: the Blue, Purple, or the Golden. Each waifu represents a different volatility level, with the RTP ranging from 92 to 99%.
Gacha gameplay mechanics were the main inspiration behind Infinity Pull, with the BGaming design team drawing on their love of the genre. The game asks players to wager on cards revealed by the chosen waifu. These cards can award exciting multipliers and instant cash prizes, as well as collectable characters. The game’s unique collection aspect makes it endlessly replayable, with players eager to return and complete their sets. Every 25 duplicate cards collected also reveal an additional chapter of the chosen waifu’s bio, enriching the game’s narrative experience.
Beyond its unique gameplay and mechanics, Infinity Pull also offers flexibility for operators, with the game’s reskinnable design making it perfect for seasonal promotions and themed events.
Alex Baliukonis, Game Design Team Lead at BGaming, said: “We can’t wait to see how players react to what we have achieved with Infinity Pull. What’s great about it is that you don’t need to have ever played a gacha game to enjoy it. It can be picked up and played by anyone.
At BGaming, we are always trying to push the boundaries and try something new. We believe Infinity Pull has the potential to really capture the imagination of players and inspire a whole new take on casual gaming.”
The post Experience a unique Gacha adventure in BGaming’s Infinity Pull appeared first on European Gaming Industry News.
eSports
eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans

From hoodies to short-sleeved jerseys: the entire collection has been developed to meet the specific needs of gamers – uncompromising, highest-quality and thought-out down to the last detail.
“There is the right functional clothing for every sport – for soccer, tennis, golf… Gaming used to have this gap. Not anymore!”, say the founders.
The debut collection features 4 products and thus offers the right piece for all gamers: hoodie, longsleeve, shirt and pants. Each combines innovative functionality with comfort and style. Smart gadgets – including special ventilation zones, padding and other features to promote reaction, focus and grip – make this clothing a real support in the game.
Developed from the ground up specifically for playing at a PC, “aim.one is for everyone who wants to take their gaming to the next level – from high-end eSports pros to hobby gamers,” say the founders. “With this collection, gamers finally get their own clothing tailored to their passion!”
The product launch will take place via Kickstarter on the 5th of August!
Until launch, Gamers can unlock MVP status for only a €/$1 donation. This grants up to 35% discount during the campaign — plus a free nickname print on their apparel.
The post eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans appeared first on European Gaming Industry News.
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