International competitive entertainment firm BLAST has today revealed a continuation of their collaboration with ASUS, a prominent global technology leader. After a successful collaboration in 2025, ASUS will be the Official Partner for Monitors, PCs, Laptops, Keyboards, and Mice for the entire 2026 season of BLAST Premier, a worldwide Counter-Strike 2 tournament series.

This collaboration will cover six events, three continents, and five nations throughout 2026, commencing this week in Malta for BLAST Premier Bounty S1. The occurrences are as detailed:

• BLAST Bounty S1 – Malta: 13th January – 25th January.
• BLAST Open S1 – Rotterdam, Netherlands: 18th March – 29th March
• BLAST Rivals S1 – Fort Worth, Texas, USA: 29th April – 3rd May
• BLAST Bounty S2 – Malta: 21st July – 2nd August
• BLAST Open S2 – Europe: 26th August – 6th September
• BLAST Rivals S2 – Hong Kong: 11th November – 15th November

Under the agreement, ASUS will supply its top-tier monitors, PCs, laptops, keyboards, and mice for use in broadcasting during all Premier events in 2026.

The ROG Strix XG248QSG Ace will remain in use on stage after successful implementation during the last three events in 2025. The display includes a 24.1-inch FHD Super TN panel boasting a 610Hz refresh rate and Extreme Low Motion Blur 2 (ELMB 2) technology for sharp motion clarity. It guarantees almost no latency with 0.8ms input delay.

The BLAST Premier Esports Station ‘Powered by ASUS’ is crafted for optimal tournament performance. These computers are equipped with the ROG Strix GeForce RTX 5090 graphics card, ROG Crosshair X870E Hero motherboard, and the AMD Ryzen 7 9800X3D CPU.

Kevin Nguyen, Director of Partnerships at BLAST, said: “2025 was an incredibly successful first BLAST Premier season in this new era of Counter-Strike and we’re proud to be going into 2026 re-signing with an industry leader in ASUS. ASUS products not only elevated our competition standards, but also created unique experiences for attending fans at our events. We’re excited to be expanding our partnership with ASUS in 2026 as BLAST Premier wows fans around the world and in new locations such as Rotterdam in March and Fort Worth in May.”

“For two decades, ROG’s mission has been to innovate products that offer exceptional experiences. As we celebrate our 20th anniversary, we’re bringing that legacy to the competitive scene like never before,” said Kris Huang, General Manager of the ASUS Gaming & Workspace Gear business unit. “With this partnership, we’ve built a seamless ecosystem between our ultrafast displays and precision gear. It’s all designed so that gamers can achieve their true potential together in play. This is For Those Who Dare to demand perfection and we are here to deliver it.”

The season commences with BLAST Premier Bounty and continues through to BLAST Premier Rivals, which concludes the season in Hong Kong, with ASUS completely integrated into BLAST broadcasts for maximum brand visibility. This encompasses the physical positioning of ASUS monitors, PCs, laptops, and their range of keyboards and mice. ASUS will be incorporated into both digital and physical branding, in-broadcast ads, and customized branded content shown on air.

Moreover, ASUS is provided with its own broadcast segment that emphasizes highlight replays, featuring exclusive camera angles that display ASUS technology in action. ASUS will engage directly with fans, setting up branded booths at every Premier Arena event, beginning in Rotterdam, which is BLAST’s inaugural event in the Netherlands.

BLAST performed surveys with participants in 2025 to gauge the impact of the BLAST x ASUS collaboration, revealing that over a third of fans in attendance already utilize ASUS products, and 76% of fans who interacted engaged with ASUS products post-event. This is a brand that individuals in the CS community admire and utilize, highlighting the brand’s significance within BLAST and the impact of direct advertising at esports events.

ROG items will likewise bear the labels:

• “Official Monitor of BLAST Premier”
• “Official PC of BLAST Premier”
• “Official Laptop of BLAST Premier”
• “Official Mouse & Keyboard of BLAST Premier”

The post ASUS and BLAST Premier Extend Partnership Ahead of 2026 Global Tour appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Amusnet expands its crash game portfolio with the launch of Caramelo Sortudo – Crash Edition, a high-energy title inspired by Brazil’s most iconic street dog. Packed with colour, character and fast-paced action, the new release takes players straight into the vibrant rhythm of Brazilian neighborhoods, where every second counts and the multiplier runs wild.

At the heart of the game is Caramelo, sprinting through bustling streets in pursuit of a mischievous bicyclist. With each stride, the multiplier climbs higher, challenging players to make split-second decisions. The objective is simple yet thrilling: cash out at the right moment before Caramelo catches the irresistible scent of his favourite grilled chicken.

Designed to deliver transparency and trust, Caramelo Sortudo – Crash Edition is powered by a Provably Fair algorithm and features a 50% cashout chance, ensuring balanced gameplay and edge-of-your-seat excitement in every round. Intuitive mechanics make it accessible to newcomers, while rising multipliers keep seasoned players fully engaged.

Visually bold and bursting with personality, the game blends skill, suspense and unmistakable Brazilian charm. From colorful street scenes to the playful animation of its four-legged hero, every detail is crafted to enhance immersion and momentum.

Whether players aim for steady wins or chase daring multipliers, Caramelo Sortudo – Crash Edition delivers nonstop adrenaline and dynamic gameplay. With this latest release, Amusnet once again showcases its commitment to innovation, entertainment and culturally inspired gaming experiences.

Gamble

Play the game and multiply the winnings through the Gambling feature.

Multipliers

The game starts with a multiplier set at 1x and rises gradually and can go up to a max coefficient of 1,000,000. Multiplier can potentially crash at 1x, ending the game round.

50% Cash Out

Players can cash out 50% of their bet during the game round and continue playing with the remaining 50%.

Jackpot Cards

The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.

The post Amusnet Brings Brazilian Street Energy to Crash Gaming with the Release of Caramelo Sortudo – Crash Edition appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

KOKA Noodles, the internationally recognised brand celebrated for its quality, convenience and wide range of flavours, has announced a new strategic partnership with Grow uP Esports, one of the most active and influential esports organisations in the national landscape.

The collaboration is driven by a shared goal: to bring the KOKA brand closer to the gaming community through authentic experiences, hands-on product sampling and creative activations that resonate with the lifestyle and values of gamers and esports fans.

As part of the partnership, KOKA Noodles will feature across a variety of Grow uP Esports initiatives, spanning both live and digital events, community-driven activations, content collaborations with athletes and creators, and experiential moments focused on tasting and direct interaction with KOKA products.

Commenting on the announcement, Telmo “Armag3ddon” Silva, representative of Grow uP Esports, said:
“At Grow uP Esports, we prioritise partnerships that genuinely benefit the community and add value to the ecosystem. KOKA Noodles is a natural fit for the gaming world thanks to its speed, practicality and variety. This collaboration marks another step in our mission to deliver meaningful and relevant experiences for gamers.”

For KOKA Noodles, the partnership reinforces its commitment to engaging young, digitally native and discerning audiences, where gaming and esports serve as powerful platforms for emotional and cultural connection.

“Gaming is a space where KOKA naturally belongs — dynamic, creative and social. Partnering with Grow uP Esports enables us to stay close to our consumers, create impactful product sampling opportunities and integrate the brand authentically into everyday gaming culture,” added a KOKA Noodles spokesperson.

The KOKA Noodles x Grow uP Esports partnership will roll out over the coming months, with a series of activations to be unveiled gradually, further strengthening the link between gaming, entertainment and immersive brand experiences.

The post KOKA Noodles Partners with Grow uP Esports in a Collaboration Focused on the Gaming Community and Product Sampling appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.