Canada
Professional Fighters League Enters into Partnership with Rival
The Professional Fighters League (PFL), the fastest growing and most innovative sports league, has entered into a partnership with innovative gaming platform, Rival.
Through the partnership, Rival will launch the PFL’s dedicated gaming community enabling PFL fans to participate, compete and engage in competitions with popular gaming titles.
Rival’s enterprise solution will provide the PFL and its fans with the ability to host competitive tournaments in their community along with future esports initiatives. The agreement with PFL marks Rival’s first partnership within the combat sports space.
The winner of the first tournament hosted on the Rival gaming platform will receive a private match hosted by 2021 PFL Light Heavyweight Champion Antonio Carlos Jr.
“The PFL is proud to partner with Rival and embrace esports in a specialized gaming community giving MMA fans unprecedented connectivity. In this first of its kind partnership the PFL continues to disrupt traditional MMA, embrace technology and give our fans a unique experience,” Peter Murray, CEO of PFL, said.
“We are thrilled to welcome PFL and their passionate fanbase to the Rival platform. With the launch of their new gaming community, PFL continues the trend of creativity and innovation when it comes to engaging fans and creating opportunities for corporate partners,” Dan Parise, CMO at Rival, said.
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