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Adverty releases Unity SDK 4.0, with 2D games support and a refreshed suite of high-quality ad assets for the ultimate in-game advertising experience

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Adverty AB (publ) today announces the release of its SDK 4.0, with support for both 3D and 2D games, whilst providing developers with easier-than-ever access to its multi-patented ad technology for unobtrusive in-game advertising.

The leading in-game platform for advertisers, agencies and content creators has announced the release of its Unity SDK 4.0, including a new feature to support 2D games. Among its enhancements are an example library of up to 30 pieces of pre-modelled ad furniture for rapid integration. The significant upgrade also boasts a seamless, reinvented onboarding or update process for developers.

Calle Sténson, CTO, Adverty comments: “Thanks to this latest upgrade, creating effective in-game advertising with the Adverty Unity SDK 4.0 is easier than ever – it’s streamlined, it’s enriched, and it’s available to a wider range of games. Onboarding is easier too: SDK 4.0 is available via an easy, one-click update, and we’ve built in numerous examples of how to use its features – making it a frictionless one-stop shop for in-game advertising for any mobile game developer on Unity.”

In this way, Adverty’s upgrade adds additional versatility for developers, opening the door to the next generation of in-game advertising, In-Play™ and In-Menu™, in both 2D and 3D games. As an integral part of its upgrade, Adverty’s new example folder offers a variety of new ad furniture that comes ready to drag and drop into any game. These new assets include formats such as roadside billboards and crossings, city-scraper and roof-top billboards – all professionally created, optimised for mobile and ready for developers to use.

Calle adds: “This upgrade represents a labour-saving integration with in-built demo functionality. We are offering a full ‘demo scene’ – ready-to-use and with ad asset examples built in – to make it as easy as possible for developers to access what’s available and how to use it. All this means that any developer will be able to integrate the SDK without tedious integration steps. Every game across an ever increasing array – from fantasy-adventure to sports games, and from single-player, mobile shooter games to card and puzzle games.”

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Ten Square Games starts technical release for Medal Hunter ahead of global launch

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Ten Square Games has begun a phased rollout for Medal Hunter, a new mobile PvP shooter for iOS and Android. The title entered technical release on 4 May, with global availability planned around the turn of May and June, subject to further improvements.

The initial rollout covers Mexico, Vietnam, the Philippines and Poland. Ten Square Games said this stage is focused on verifying technical KPIs and performance stability, while the team fine-tunes gameplay parameters.

Around mid-May, Medal Hunter is expected to move into a broader soft launch, with gradual availability in Australia, Germany, the United Kingdom and the United States. The company said the focus will then shift to validating short-term retention and engagement.

Medal Hunter is set in combat environments inspired by different historical periods, with architecture and weapons “strongly influenced” by real references but stylized for mobile play. At launch, the game includes five locations, and players compete in short PvP rounds by eliminating moving targets including aircraft and naval units, using two different shooting models.

CEO Andrzej Ilczuk said the project builds on Ten Square Games’ development approach used for Trophy Hunter: “Medal Hunter is an example of how we are putting our growth strategy into practice. Trophy Hunter helped us build a new development model based on clear benchmarks, early validation and a better understanding of the signals that matter before scaling a product. Medal Hunter capitalizes on that experience and on the broader product knowledge we have built across our portfolio. By using proven gameplay mechanics and working in this model, we were able to bring a new title to market in less than a year from the start of development. This gives us earlier insight into a game’s potential, helps limit development risk and allows us to shape products more closely around what players actually respond to”.

The post Ten Square Games starts technical release for Medal Hunter ahead of global launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Bet on Games launches horror-themed crash title Zombie Rush

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Bet on Games, the instant and crash games vertical within the Betcore ecosystem, has launched a new horror-themed crash game called Zombie Rush. The title is now available for global integration via Betcore’s single API, alongside content from TVBET and ElCasino.

Zombie Rush wraps the crash mechanic in a graveyard “survival run” theme. Players decide when to cash out as the multiplier rises, with the round ending when the “crash” triggers.

Bet on Games said the game runs on an “Optimized Math Model” with 97.5% RTP and a “dynamically accelerating multiplier curve.” The release also highlights “Visceral Horror Aesthetics,” linking the crash moment to a “grisly, memorable animation.”

On the feature set, Zombie Rush includes Autoplay and Auto Cash-out. It also adds “Strategic Dual-Betting,” which allows play across two parallel rounds simultaneously.

Betcore is directing partnership and integration inquiries to [email protected]. A gameplay video is available here.

The post Bet on Games launches horror-themed crash title Zombie Rush appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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ICONIC21 launches Squeeze Baccarat RNG game with player-controlled reveal

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ICONIC21 has launched Squeeze Baccarat, a new RNG baccarat title designed around the “squeeze” reveal mechanic more commonly associated with live-table play.

In the game, the player controls the reveal pace, using actions such as peeling back an edge to uncover each card, rather than watching a standard automated animation sequence.

ICONIC21 said the title is fully customisable, including interface and card design, positioning it for operator branding and lobby integration.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “The squeeze is one of those moments every baccarat player is excited about. That slow, deliberate reveal before the big win is what makes it tense. The problem? That feeling almost never survives the jump to RNG. It gets replaced by an animation and the magic is gone.

“We refused to let that happen. Getting the squeeze right in a digital environment is genuinely hard but we successfully managed, and honestly, we’re pretty excited about what came out. Instead of watching it happen, the player controls the reveal themselves.

“Add full brand customisation on top of that, and what you have is something operators can truly call their own. We can’t wait to see what our partners do with it.”

The post ICONIC21 launches Squeeze Baccarat RNG game with player-controlled reveal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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