Canada
Free-to-play ‘PGA TOUR Pick ’Em Live’ powered by PointsBet game released
The PGA TOUR and NBC Sports launched “PGA TOUR Pick ‘Em Live” within the official PGA TOUR app and on the TOUR’s website. The free-to-play game, developed by Low6 and exclusively powered by PointsBet in the U.S., is designed to enhance fan engagement with live in-play games and weekly prizes.
Fans can enter the game at nearly any point during a tournament week and make selections on competitions including overall winner, group winner and head-to-head, with the points system directly tied to live odds.
“We look forward to working with NBC Sports, PointsBet and Low6 to provide a free-to-play game for PGA TOUR fans,” said Norb Gambuzza, PGA TOUR Senior Vice President, Media and Gaming. “Sports betting products in golf continue to experience tremendous growth so we’re excited to provide our fans with the option to experience exciting in-play games in a free-to-play environment.”
PGA TOUR Pick ‘Em Live will feature guaranteed weekly prizes valued up to USD $5,000, with the first competition opening on February 15 in advance of The Genesis Invitational. Once player groupings and tee times are confirmed each week, the full set of game options within “PGA TOUR Pick ‘Em Live” will be available for users to begin making selections.
“We are delighted to be launching this new pick’em game in partnership with NBC Sports, the PGA TOUR and PointsBet,” said Jamie Mitchell, Low6 co-founder and CEO. “This product highlights our position as a world leader in developing innovative digital sports games and we look forward to engaging with the global golf market through PGA TOUR Pick ‘Em Live.”
PGA TOUR Pick ‘Em Live is available in the PGA TOUR app, downloadable on iOS and Android, or on PGATOUR.COM at https://pickemlive.pgatour.com/. PGA TOUR Pick ‘Em Live will be integrated into GOLFchannel.com, NBCsports.com and GOLF Channel.
“At PointsBet, enhancing fan engagement across all markets is a key focus for us, and we’re excited to be working with Low6, NBC Sports and the PGA TOUR on a product that does just that,” said Eric Foote, PointsBet Chief Commercial Officer. “As we continue to increase the number of in-play betting opportunities, ‘PGA TOUR Pick ‘Em Live’ helps us redefine and elevate the way we interact with PGA TOUR fans. This launch not only underscores our commitment to diversifying our portfolio of innovative products for customers, but it also highlights how and where we can reach users.”
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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.
The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.
‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.
‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’
AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’
Stay tuned for registration details early next year.
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