Latest News

AdInMo and NumberEight announce partnership to advance mobile in-game advertising addressability

Published

4 years ago

February 10, 2022

Reading Time: 2 minutes

InGamePlay brand advertising platform AdInMo and on-device contextual intelligence platform NumberEight have announced a partnership to drive privacy-first personalization for in-game advertising.

AdInMo’s InGamePlay brand advertising platform enables immersive brand experiences, where ads are seamlessly integrated directly into gameplay and do not interrupt player immersion. Click-free ad units offer a more authentic engagement for advertisers looking to reach new and hard-to-reach audiences.

AdInMo’s ad targeting is based on player data and the partnership with NumberEight allows AdInMo to collect additional behavioural signals. The two partners share a privacy-first approach and aim to tackle mobile addressability of in-game advertising at scale by leveraging untapped first-party data.

NumberEight offers Mobex (mobile context), live context and behavioural audiences, to advertisers without the need for personally identifiable information (PII), advertising IDs or cookies. Utilising on-device computing and mobile sensors, NumberEight’s AI platform can detect live contexts, including if a user is playing at home, while commuting, or during a work break. The AI technology groups these actions into behavioral segments stored on the device without the need for tracking, creating a new opportunity never before available to brands.

Kristan Rivers, CEO and Co-Founder of AdInMo added: “We’re delighted to be working with the team at NumberEight. We have a shared vision: that mobile advertisers should celebrate not fear the demise of user tracking. The ability to offer advertisers hyper-targeted campaigns without the need for PII or identifiers is a ground-breaking achievement in ad tech, and respects the increasing awareness that consumers have of their digital privacy. NumberEight’s device data signals will augment AdInMo’s unique PlayerPersonasFramework to offer real-time relevant personalized brand experiences, at scale.

We’re currently running trials with several publishers across our global mobile games inventory leveraging the data from NumberEight to offer AdInMo’s demand partners better targeting for their in-game advertising campaigns.”

NumberEight CEO, Abhishek Sen, added: “We’re excited to be partnering with the team at AdInMo to help advertisers better understand mobile gamers with behavioral and contextual data that doesn’t rely on PII or identifiers. Nearly everyone on the planet has a mobile phone and over half of them play mobile games, resulting in a rich diversity of both game genres and players. Mobile gamers definitely do not conform to traditional gaming stereotypes and on-device contextual signals help better understand these diverse and hard-to-reach audiences.

Through this partnership, we aim to help AdInMo’s publishers maximize the value of their mobile inventory while also allowing advertisers to reach these relevant and diverse audiences in the moments that matter most. Thus delivering both the needed scale and upholding user privacy principles – all this in a sector as exciting as mobile gaming!”

Alex Malchenko Head of Sales at Evoplay

Evoplay deepens Czech reach after partnering with Bonver Win

Published

31 minutes ago

July 17, 2026

Wladimir P.

evoplay-deepens-czech-reach-after-partnering-with-bonver-win

The rollout starts with 30 titles on bonvercasino.cz as Evoplay continues its regulated Czech push after entering in 2024.

Evoplay has partnered with Czech operator Bonver Win to distribute its online casino content in the market, expanding its local footprint after entering the regulated Czech Republic market in 2024.

Under the initial agreement, 30 Evoplay titles will be integrated on Bonver Win’s licensed online casino platform, bonvercasino.cz. Games named in the announcement include The Greatest Catch, Hot Triple Sevens, and Fruit Super Nova 40.

Alex Malchenko, Head of Sales at Evoplay, said: “Building our presence in the Czech Republic has been an important objective since entering the market two years ago, and partnering with a well-established brand like Bonver Win is a significant milestone in that journey.

“The operator has a deep understanding of its player base and a long-standing reputation for delivering quality entertainment. We know our games resonate strongly with Czech players, and we’re excited to begin this collaboration to reach new audiences.”

Martin Varta, Casino Manager for Bonver Win, added: “At Bonver Win, we are always looking to enhance our offering with content that delivers both quality and entertainment value.

“Evoplay has built an impressive portfolio with games that combine engaging mechanics and outstanding presentation. We are delighted to welcome its portfolio to bonvercasino.cz and look forward to introducing their renowned titles to our players.”

The post Evoplay deepens Czech reach after partnering with Bonver Win appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

compliance

Finland notifies EU of gambling tech rules for data vault and OCSS signing

Published

31 minutes ago

July 17, 2026

Wladimir P.

finland-notifies-eu-of-gambling-tech-rules-for-data-vault-and-ocss-signing

Finland has submitted technical gambling regulations covering a regulatory data vault and the Official Control Signing Service (OCSS) to the EU’s Technical Regulation Information System (TRIS) on 10 July.

According to the notified documents, operators must submit signed gaming and player-account data to the authority through a secure SFTP data vault in a prescribed format. The rules also require operators to retain the data for five years and ensure “its integrity, availability and retrievability.”

The documentation also sets out requirements for using the authority’s OCSS to sign gaming data. It specifies signing generally every five minutes for gaming transactions and at least once daily for player-account data, alongside obligations to manage API keys and handle technical disruptions.

The technical documents are currently available only in Finnish. The press release says unofficial English translations have been prepared, titled “eCertification of Gaming Transactions and Gaming Account Transactions EN” and “Submission of Gaming Transactions and Gaming Account Transactions EN.”

The press release also lists the broader status of technical documentation supporting Finland’s new gambling regulation. It says randomness checks and reliability and information security requirements have been adopted into national legislation; the OCSS signing and data-vault transfer specifications have been notified via TRIS; player-account and game-event data specifications are being prepared following an earlier public consultation; a Ministry of the Interior decree is under public consultation; and drafts are still awaited covering player identification APIs, jurisdiction-wide self-exclusion checks, and certification requirements for games and platforms.

The post Finland notifies EU of gambling tech rules for data vault and OCSS signing appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

casino content

ElCasino adds Auto Roulette X and CandyBall X to its live casino lineup

Published

31 minutes ago

July 17, 2026

Wladimir P.

elcasino-adds-auto-roulette-x-and-candyball-x-to-its-live-casino-lineup

ElCasino, BETCORE’s premium live casino brand, has launched two new live casino titles, Auto Roulette X and CandyBall X. The company said both games are already live and available for integration.

Auto Roulette X is positioned as a faster-paced version of classic roulette, using an automatic ball launch and “lucky-number” multipliers. ElCasino said the game has an RTP of 97.30%, a €0.03 minimum bet, and bonus levels of x500, x777, x1000, and x3000.

CandyBall X uses a live draw format based on the selection of one numbered ball out of 37, paired with roulette-style betting options including single numbers, colors, ranges, and even/odd outcomes. ElCasino said the game includes bonus levels of x777, x1001, x3000, and x5000, with multipliers up to x5000.

ElCasino said the two launches are designed to give operators additional live content with familiar mechanics and bonus-driven features, while differentiating visually in the lobby. Partnership and integration inquiries can be directed to [email protected].

The post ElCasino adds Auto Roulette X and CandyBall X to its live casino lineup appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.