Gaming

AdInMo and NumberEight announce partnership to advance mobile in-game advertising addressability

Published

4 years ago

February 10, 2022

Reading Time: 2 minutes

InGamePlay brand advertising platform AdInMo and on-device contextual intelligence platform NumberEight have announced a partnership to drive privacy-first personalization for in-game advertising.

AdInMo’s InGamePlay brand advertising platform enables immersive brand experiences, where ads are seamlessly integrated directly into gameplay and do not interrupt player immersion. Click-free ad units offer a more authentic engagement for advertisers looking to reach new and hard-to-reach audiences.

AdInMo’s ad targeting is based on player data and the partnership with NumberEight allows AdInMo to collect additional behavioural signals. The two partners share a privacy-first approach and aim to tackle mobile addressability of in-game advertising at scale by leveraging untapped first-party data.

NumberEight offers Mobex (mobile context), live context and behavioural audiences, to advertisers without the need for personally identifiable information (PII), advertising IDs or cookies. Utilising on-device computing and mobile sensors, NumberEight’s AI platform can detect live contexts, including if a user is playing at home, while commuting, or during a work break. The AI technology groups these actions into behavioral segments stored on the device without the need for tracking, creating a new opportunity never before available to brands.

Kristan Rivers, CEO and Co-Founder of AdInMo added: “We’re delighted to be working with the team at NumberEight. We have a shared vision: that mobile advertisers should celebrate not fear the demise of user tracking. The ability to offer advertisers hyper-targeted campaigns without the need for PII or identifiers is a ground-breaking achievement in ad tech, and respects the increasing awareness that consumers have of their digital privacy. NumberEight’s device data signals will augment AdInMo’s unique PlayerPersonasFramework to offer real-time relevant personalized brand experiences, at scale.

We’re currently running trials with several publishers across our global mobile games inventory leveraging the data from NumberEight to offer AdInMo’s demand partners better targeting for their in-game advertising campaigns.”

NumberEight CEO, Abhishek Sen, added: “We’re excited to be partnering with the team at AdInMo to help advertisers better understand mobile gamers with behavioral and contextual data that doesn’t rely on PII or identifiers. Nearly everyone on the planet has a mobile phone and over half of them play mobile games, resulting in a rich diversity of both game genres and players. Mobile gamers definitely do not conform to traditional gaming stereotypes and on-device contextual signals help better understand these diverse and hard-to-reach audiences.

Through this partnership, we aim to help AdInMo’s publishers maximize the value of their mobile inventory while also allowing advertisers to reach these relevant and diverse audiences in the moments that matter most. Thus delivering both the needed scale and upholding user privacy principles – all this in a sector as exciting as mobile gaming!”

Business Development

Xsolla expands Atlantic Canada event push with Game Invest East and XP Game Connect

Published

8 hours ago

June 3, 2026

Wladimir P.

xsolla-expands-atlantic-canada-event-push-with-game-invest-east-and-xp-game-connect

Xsolla will take part in two Atlantic Canada industry events—Game Invest East and XP Game Connect Atlantic—running June 3-5, 2026, as it increases its presence in the region’s game development ecosystem.

The company said it will join discussions with developers, publishers, investors, and other stakeholders focused on game development, investment, and innovation. At Game Invest East, held in partnership with Scaffold, Xsolla will participate in a panel titled “If You Can Make It Here.” Xsolla’s Manny Hachey, Senior Director of Developer Success, will appear alongside Kate Edwards, CEO and Principal Consultant of Geogrify, and Amir Satvat, Business Development Director at Tencent Games, founder of Always Supporting the Games Community (ASGC), and a 2026 GamesBeat Visionary Award honoree.

Xsolla’s Halifax stop comes on June 5 at XP Game Connect Atlantic. John Nguyen, Regional Vice President, Canada at Xsolla, and Ted DiNola, Developer Evangelist at Xsolla, will host a workshop titled “Full Picture to Fast Lane: Xsolla Ecosystem Overview & Live SDK 3 Integration.”

Nguyen will also host a panel, “What Does the Future of Game Development Look Like in Atlantic Canada?”, joined by Ryan Filsinger from Iron Fox; Shawn Woods, CEO at Alpha Dog and VP of Interactive Society of Nova Scotia; George Greer, Founder of Besszong; and Jade Yhap, President of Interactive NB.

“Atlantic Canada continues to emerge as an exciting hub for game development talent and innovation,” said John Nguyen, Regional Vice President, Canada, at Xsolla. “Xsolla is proud to support these events and contribute to conversations that help empower developers, build ecosystems, strengthen industry connections, and accelerate growth across the region.”

The post Xsolla expands Atlantic Canada event push with Game Invest East and XP Game Connect appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Casino Content

R. Franco Digital launches Crash Raiders grid-based crash game

Published

1 day ago

June 2, 2026

Wladimir P.

r.-franco-digital-launches-crash-raiders-grid-based-crash-game

R. Franco Digital has launched Crash Raiders, a new crash-style game that uses a grid format instead of traditional reels and paylines.

In Crash Raiders, players move across a grid to uncover prizes while avoiding traps that end the run. Each successful step increases the prize pot, and players can choose to cash out at any point or continue for a higher return.

The game includes four modes. Normal Mode lets players customise grid size, prizes and traps. Turbo Mode uses pre-selected routes for faster play, while Mystery and Mystery Turbo Modes apply full randomness to routes and outcomes.

Crash Raiders also adds an Extra Life mechanic that allows a player to revive once per game after hitting a trap, keeping accumulated winnings in play.

Javier Sacristán Franco, International Business Director at R. Franco Digital, said: “With Crash Raiders, we set out to create a highly engaging hybrid experience that blends strategy with high volatility gameplay. By giving players control over risk and path selection, we deliver a dynamic format that captures the excitement of every decision.”

The post R. Franco Digital launches Crash Raiders grid-based crash game appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Belgium

Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp

Published

1 day ago

June 2, 2026

Wladimir P.

epic-games-and-blast-bring-2026-fortnite-global-championship-to-antwerp

Epic Games and BLAST will host the 2026 Fortnite Global Championship in Antwerp, Belgium, on September 26-27, marking the FNCS season finale at Lotto Arena.

Epic and BLAST said the event brings the Fortnite competitive circuit and BLAST to Antwerp for the first time. The announcement was made at the Fortnite Major 1 Summit in Düsseldorf, Germany.

A $2,000,000 USD prize pool will be at stake, alongside the FNCS Global Championship trophy crafted by silverware artisan Thomas Lyte.

Epic and BLAST positioned Antwerp—located in the Benelux region—as a travel-friendly destination for fans coming from Belgium, the Netherlands, France and Germany. Ticket information is available via the venue listing.

The post Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.