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AdInMo and NumberEight announce partnership to advance mobile in-game advertising addressability

Published

4 years ago

February 10, 2022

Reading Time: 2 minutes

InGamePlay brand advertising platform AdInMo and on-device contextual intelligence platform NumberEight have announced a partnership to drive privacy-first personalization for in-game advertising.

AdInMo’s InGamePlay brand advertising platform enables immersive brand experiences, where ads are seamlessly integrated directly into gameplay and do not interrupt player immersion. Click-free ad units offer a more authentic engagement for advertisers looking to reach new and hard-to-reach audiences.

AdInMo’s ad targeting is based on player data and the partnership with NumberEight allows AdInMo to collect additional behavioural signals. The two partners share a privacy-first approach and aim to tackle mobile addressability of in-game advertising at scale by leveraging untapped first-party data.

NumberEight offers Mobex (mobile context), live context and behavioural audiences, to advertisers without the need for personally identifiable information (PII), advertising IDs or cookies. Utilising on-device computing and mobile sensors, NumberEight’s AI platform can detect live contexts, including if a user is playing at home, while commuting, or during a work break. The AI technology groups these actions into behavioral segments stored on the device without the need for tracking, creating a new opportunity never before available to brands.

Kristan Rivers, CEO and Co-Founder of AdInMo added: “We’re delighted to be working with the team at NumberEight. We have a shared vision: that mobile advertisers should celebrate not fear the demise of user tracking. The ability to offer advertisers hyper-targeted campaigns without the need for PII or identifiers is a ground-breaking achievement in ad tech, and respects the increasing awareness that consumers have of their digital privacy. NumberEight’s device data signals will augment AdInMo’s unique PlayerPersonasFramework to offer real-time relevant personalized brand experiences, at scale.

We’re currently running trials with several publishers across our global mobile games inventory leveraging the data from NumberEight to offer AdInMo’s demand partners better targeting for their in-game advertising campaigns.”

NumberEight CEO, Abhishek Sen, added: “We’re excited to be partnering with the team at AdInMo to help advertisers better understand mobile gamers with behavioral and contextual data that doesn’t rely on PII or identifiers. Nearly everyone on the planet has a mobile phone and over half of them play mobile games, resulting in a rich diversity of both game genres and players. Mobile gamers definitely do not conform to traditional gaming stereotypes and on-device contextual signals help better understand these diverse and hard-to-reach audiences.

Through this partnership, we aim to help AdInMo’s publishers maximize the value of their mobile inventory while also allowing advertisers to reach these relevant and diverse audiences in the moments that matter most. Thus delivering both the needed scale and upholding user privacy principles – all this in a sector as exciting as mobile gaming!”

Brazil

RubyPlay launches casino titles on Flutter-owned Betnacional in Brazil

Published

58 minutes ago

July 22, 2026

Wladimir P.

rubyplay-launches-casino-titles-on-flutter-owned-betnacional-in-brazil

RubyPlay has launched its casino games with Betnacional in Brazil, extending its reach in the country’s regulated iGaming market. The rollout was announced on 22nd July 2026 and involves Flutter-owned Betnacional via Flutter Brazil.

According to the companies, the partnership was facilitated by Flutter Brazil, the Brazilian arm of Flutter Entertainment formed following its acquisition of NSX Group, the creators of Betnacional.

Betnacional is now live with a selection of RubyPlay Studio titles including Brilliant Gems and Gummy Giga Match®. The operator has also added Koala Games content, including Voltage Blitz® Zeus Up and other releases from the Voltage Blitz® series.

Dima Reiderman, Chief Commercial Officer at RubyPlay, said: “Betnacional is a major player in Brazil’s regulated market, and this partnership represents an important milestone in our continued growth across LatAm. Partnering with one of Brazil’s leading operators further strengthens our position in one of the industry’s most dynamic regulated markets and reinforces our commitment to delivering content that resonates with local audiences.

“Our layered studio ecosystem allows us to combine speed to market, localised content and a broad range of player experiences, making us a strong long-term content partner for leading operators such as Betnacional.”

Frederico Cunha, Head of Games at Flutter Brazil, added: “We are always looking for opportunities to enhance our casino proposition and diversify the content available on our platform.

“Bringing RubyPlay’s games to Betnacional supports that goal and provides our players with access to additional entertainment options.”

The post RubyPlay launches casino titles on Flutter-owned Betnacional in Brazil appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Brazil

DEGEN Studios goes live with Superbet in Brazil

Published

58 minutes ago

July 22, 2026

Wladimir P.

degen-studios-goes-live-with-superbet-in-brazil

Deal adds DEGEN’s full current catalogue to Superbet, with future slot releases planned for rollout.

DEGEN Studios has launched its games with Superbet in Brazil, making the studio’s full existing catalogue available to the operator’s players, with future releases also set to be added.

Superbet is the leading commercial brand of Super Technologies and is described by the company as a top-three ranked operator in Brazil. The rollout positions DEGEN’s current and upcoming titles within Superbet’s casino offering in the market.

Titles included in the launch include Plague City. DEGEN also flagged upcoming title Howl N’ Huff as part of its planned content roadmap for Superbet.

Danny Gordon, Head of Studio at DEGEN Studios, said: “Superbet is exactly the kind of brand we want to partner with. It has built a strong audience in Brazil and a reputation for delivering entertainment-led experiences. That is the type of stage our games are made for.”

Caterina Chatzipantazi, Director of Commercial Partnerships – Gaming at Super Technologies, added: “We always explore new ways to thrill our customers, and this partnership exemplifies this mindset. DEGEN Studios brings a very different energy to the casino mix. Their games have a clear sense of identity, with worlds and mechanics that feel distinct from more conventional content. For us, this partnership adds something novel to the player experience, building on a strong portfolio of proven games while introducing innovations that can potentially shape the future of entertainment.”

The post DEGEN Studios goes live with Superbet in Brazil appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Affiliate Succes

Gambling Zone rolls out casino comparison tool for UK players

Published

58 minutes ago

July 22, 2026

Wladimir P.

gambling-zone-rolls-out-casino-comparison-tool-for-uk-players

Interactive feature lets users compare licensed UK online casinos by bonuses, games, payout times and Gambling Zone ratings.

Gambling Zone has launched the Gambling Zone Casino Comparison Tool, a new feature aimed at helping UK players compare online casinos in one place.

The tool allows side-by-side comparisons of “trusted UK online casinos,” pulling together information including casino bonuses, free spins, game selection and payout times. Gambling Zone also assigns each casino an overall rating based on its review process, giving users a single view for assessing differences between brands.

Michael Vella, Brand Manager at Gambling Zone, said: “Choosing an online casino shouldn’t mean opening dozens of browser tabs just to compare bonuses, wagering requirements or withdrawal times. We wanted to build a tool that puts all of the important information in one place, making it quicker and easier for players to compare licensed operators and decide which one is right for them.

“The comparison tool is another step in our commitment to creating genuinely useful resources for players. Alongside our expert reviews and casino guides, it’s designed to give users greater transparency and confidence when choosing where to play.”

Gambling Zone said the launch is part of a wider strategy to build practical decision-support tools alongside its reviews, guides and educational content. The Casino Comparison tool is now live.

The post Gambling Zone rolls out casino comparison tool for UK players appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.