eSports
35 media rights deals agreed as part of BLAST Premier’s expanded 2022 global broadcast network
Esports tournament organiser is now shown in over 25 languages to more than 130 TV territories
BLAST Premier has announced a record 35 global media rights deals that sees the esports tournament organiser’s 2022 season broadcast in over 130 TV territories and watched in 25 languages.
Featuring a combination of the world’s leading TV networks and online platforms, BLAST Premier’s broadcast will cover all major esports regions around the world ranging from North America, LATAM, Asia, the Nordics and CIS among others.
BLAST’s expanded broadcast portfolio represents a combination of renewals with existing global partners as well as signing an array of new media rights deals with multiple leading media outlets. Broadcasters include: public broadcaster TV2 (Denmark), TV network Astro (Asia), OTT service StarTimes (Africa), popular streamer Gaules (Brazil) and online streaming service WePlay (Russia).
With further deals in the pipeline, BLAST continues to increase the value of its global media rights footprint in line with the company’s wider plans for growth and expansion.
Alexander Lewin, VP of Distribution and Programming at BLAST, said: “We are delighted to start the 2022 season with the widest distribution in our history. BLAST Premier has been on a path of rapid growth since inception two years ago and is now available in over 25 languages worldwide. We are thrilled to extend our relationship with the vast majority of our existing licensees as well as welcome so many new partners to the BLAST family.”
The global Counter-Strike tournament series was founded in early 2020. In its relatively short existence BLAST Premier has grown into one of the most prominent esports events in the world, with 59.37M hours watched in 2021 off the back of a 30% increase in viewership on the previous year.
BLAST Premier is the world’s leading Counter-Strike tournament series, hosting the best players and teams, offering opportunities to regions across the globe and crowning the world champions of CS:GO. Up to 32 of the world’s best teams take part in the seven BLAST Premier events across the year with a combined prize pool of $2,475,000 on the line.
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