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Bidstack continue commercial progress with two new partnerships

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Bidstack, the leading in-game advertising platform, has announced two new gaming partnerships that will expand the company’s global reach and continue the strong commercial progress they have seen so far in 2021.

The new partnerships will see Bidstack deliver non-intrusive in-game ads for Gold Town Games (World Hockey Manager) and Spinoff Games (Disc Golf Valley) as they look to capitalise on a new, incremental revenue stream that is designed to protect their artwork and most importantly, respect the experience of the player.

World Hockey Manager is a mobile game that is available across iOS and Android devices, it allows players to create and control their own ice hockey club. It is the world’s first mobile hockey manager game and will feature in-game ads and in-menu ads delivered by Bidstack. While Gold Town Games have integrated Bidstack’s SDK to create a new sustainable revenue stream that sits alongside their existing monetisation strategies.

Disc Golf Valley is a disc golf game that allows players to take on a collection of spectacular disc golf courses around the world whilst competing in tournaments and playing against their friends online. The game, which is available on Android, iOS and PC, was released in June 2021 by Spinoff Games. The in-game ad placements fit in seamlessly with the gameplay and feature around the starting tee of each course as players prepare to take on each challenge.

Of the new partnerships Antoine Jullemier, Head of Supply at Bidstack said “We are delighted to be partnering with Gold Town Games and Spinoff Games.

These partnerships diversify the audiences brands can reach in-game with Bidstack. More importantly though, they empower our gaming partners to continue creating great games with a monetisation strategy that respects their artwork as well as enhancing the gaming experience which supports customer acquisition and retention.”

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BOYLE Sports adds 65 hires to Belgrade tech hub, targets further growth

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BOYLE Sports is expanding its Serbia-based technology hub after hiring just over 65 people in the past 12 months, the company said on 14th July, 2026. The hires are based in Belgrade and support BOYLE Sports’ next phase of development as an omni-channel betting operator.

BOYLE Sports said it aims to increase headcount in Serbia by an additional 30% over the next few months. The company positioned the hub as a way to access experienced developers with gaming industry knowledge, as it continues to build out its technology capability.

Jim Parkins, Chief Technology Officer at BOYLE Sports, said: “Serbia gives us access to exceptional technology talent, with the development experience and gaming-sector knowledge we need to support our continued growth. We have been deliberate in how we have built the team, and are delighted with the calibre of people on board.

“AI is changing how technology teams work and we are embracing that while simultaneously continuing to invest in people, because the strongest businesses will be those that combine smart technology with talented teams who know how to apply it.”

The Serbia expansion follows BOYLE Sports’ recent announcement of a partnership with AWS, which the company said is intended to bolster its technology stack and support growth across the markets where it operates.

The post BOYLE Sports adds 65 hires to Belgrade tech hub, targets further growth appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Betano betting data favours Argentina and France to reach World Cup final

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Kaizen Gaming has released betting data from its Betano sportsbook indicating users are backing Argentina and France to reach the World Cup final. The company said the data was extracted on the morning of 13 July 2026 across 18 markets, excluding the UK.

In Betano’s “To Qualify” market for the semi-finals, Kaizen said 71% of users backed Argentina to qualify over England. France was a stronger favourite in the same market, with 79% of users expecting France to beat Spain.

Kaizen also shared player scoring selections for the semi-finals. It said Kylian Mbappe was backed by 60% of players to score in the first semi-final, while Lionel Messi led the “any time” scoring selections in the second semi-final at 34%.

For England’s match, Kaizen said users were backing Jude Bellingham to score (28%), ahead of captain Harry Kane (20%). The company noted that “The international data sources may vary according to betting option availability per market.”

The post Betano betting data favours Argentina and France to reach World Cup final appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Aviatrix expands in Brazil with Flutter brand Betnacional

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Aviatrix has strengthened its position in Brazil after going live with Betnacional, one of the country’s leading online betting and gaming brands, and part of Flutter Entertainment.

The partnership brings Aviatrix’s classic crash game, which has rapidly become a fan favourite in Brazil, to Betnacional players for the first time.

Frederico Cunha, Head of Games at Flutter Brazil, said: “Our strategy is centered on building a gaming portfolio that reflects the evolving preferences of Brazilian players. By continuously introducing innovative and high-quality content, we strengthen the overall player experience and reinforce Betnacional’s position as one of Brazil’s leading entertainment platforms. The addition of Aviatrix is another step in delivering on that commitment”.

Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Brazil continues to be one of the most important markets for Aviatrix, and going live with Betnacional is a major milestone for us. Betnacional is one of the leading brands in the country and this partnership is a strong endorsement of the momentum Aviatrix is building in Brazil. We are excited to bring Aviatrix to even more players in the country.”

The launch with Betnacional marks another major step in Aviatrix’s Brazilian expansion, following the company’s certification for Brazil’s federal regulated market. To find out more, please visit: www.aviatrix.bet.

The post Aviatrix expands in Brazil with Flutter brand Betnacional appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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