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Adverty partners with Smart to further facilitate access to its seamless in-game inventory

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Adverty today announces a partnership with Smart as it seeks to widen access to its market-leading programmatic in-game inventory for advertisers globally.

Adverty AB (publ), the leading in-game platform for advertisers, agencies and game developers, is expanding its footprint with a global partnership with Smart; a leading independent ad tech platform. The goal of this integration is to provide advertisers with easy access to a large pool of thematic advertising inventory, enabling them to increase their reach and campaign performance while respecting the user experience.

Smart is a global advertising technology company, created in 2001, that offers ad serving, programmatic monetisation and buying solutions to both publishers and advertisers. This integration will increase Adverty’s programmatic reach for brands and advertisers looking to enter the increasingly influential world of gaming. Publishers will benefit from direct access to greater demand, allowing them to better leverage and optimise the monetisation of their in-game advertising formats.

The move strengthens Adverty’s mission to be the leading in-game advertising platform to associate with the very strongest SSPs – making it easier for ad buyers to access the latest in-game advertising inventory, at a time when the market is waking up to the critical importance of gaming within media.

Tobias Knutsson, CEO of Adverty, explains: “With this integration, we are adding a new, best-in-breed vertically integrated SSP to our programmatic infrastructure, further cementing our position in the market. With all the talk of the Metaverse in the market right now, we are on the front foot and delighted to offer the most compelling advertising inventory in this burgeoning media frontier. Furthermore, we are resolved to ensuring that every brand and every agency in every corner of the world can access our market-leading, innovative and non-intrusive in-game ad inventory.”

Pierce Cook-Anderson, Country Manager Northern Europe at Smart, adds: “Our advanced programmatic solution gives buyers first look at premium inventory, on every screen and for every format. This enables them to create personalised deals according to their communication strategy and campaign KPIs. We are well aware of the importance of the gaming environment and are delighted to partner with Adverty to widen access to its powerful gaming technology. We look forward to watching ground-breaking campaigns take shape within the gaming environment and have buyers explore, measure and leverage these formats whilst providing customers with a non-intrusive ad experience.”

Adverty helps brands to deliver unobtrusive advertising which engages audiences in immersive environments, thanks to its revolutionary and patented technology, built specifically for gaming. Its In-Play formats enable highly contextual and unobtrusive brand communications and the in-game advertising specialist was recently awarded its third US patent for its viewability technology BrainImpression; a ground-breaking method for determining ad viewability and impressions within complex gaming environments. This covers every screen used in traditional gaming and the ‘Metaverse’ – from mobile phones, tablets and TVs to next-generation devices used for virtual and augmented reality.

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BTG Launches the High-Stakes Thriller, Millionaire Megapots™

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Step into the Hot Seat and chase life-changing wins in Millionaire Megapots™, the latest prime-time release from Big Time Gaming.

This isn’t a game for the faint-hearted. Players take centre stage on the studio floor, facing the electrifying reels where every spin could change everything.

The tension ramps up when six or more Coin symbols land anywhere on the reels, triggering the thrilling Hold and Spin feature with three respins to start. Each symbol position becomes its own reel, revealing additional Coins holding prize amounts, multipliers, or coveted Megapots™ icons. Every time new Coins land, respins reset to three, keeping the stakes high as the total prize climbs. At the end of the respins, total prizes are multiplied by all revealed multipliers. Collect three matching Megapots™ icons to win the corresponding jackpot.

For the ultimate thrill, if every reel position reveals a Coin, the Hold & Win bonus doubles the total prize—delivering a show-stopping finale. The Mini, Midi, and Mega Megapots™, displayed above the reels, showcase dynamic jackpots that change with every spin and can only be won during the Hold and Spin feature.

Inspired by the iconic Hot Seat from Who Wants to Be a Millionaire, the Hot Seat Free Spins Gamble replicates the same heart-pounding risk-versus-reward excitement. Players can climb the ladder for up to 50 Free Spins, with unsuccessful gambles risking lost spins. Rungs two and seven act as safety nets, guaranteeing 10 and 20 Free Spins, while classic Lifelines—50:50, Phone a Friend, Ask the Audience—offer support at every stage.

Free Spins are triggered by landing three or more Millionaire Scatters, awarding 10 spins and entry to the Hot Seat Gamble ladder. Each Scatter moves players up the ladder, and during Free Spins, win multipliers start at 1x and increase with every Coin that lands. Additional Scatters extend spins, building tension and potential.

For instant intensity, Bonus Buy offers direct access: Hold and Spin for 65x stake, 12 Free Spins for 125x, or 20 Free Spins for 250x. Power Play, available for 8x stake, guarantees at least 10,000 Megaways™ per spin.

With up to 200,704 Megaways™, high volatility, and a maximum win of 91,000x the stake, Millionaire Megapots™ delivers the drama, spectacle, and life-changing ambition of the Hot Seat—all powered by BTG’s signature gameplay innovation.

Nik Robinson, Founder and CEO of Big Time Gaming, said:
“With Millionaire Megapots™, we wanted to capture the raw, edge-of-your-seat tension of the Hot Seat. By combining our Megaways™ engine with Megapots™ and the Hot Seat Free Spins Gamble, players truly feel the heat of the studio floor. It’s all about the big risk, rising stakes, and life-changing reward.”

The post BTG Launches the High-Stakes Thriller, Millionaire Megapots™ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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GodLike Esports’ gaming creator Sharkshe unveils upgraded gaming room powered by Red Bull

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GodLike Esports star Sharkshe has revealed her newly upgraded gaming room, created in partnership with Red Bull to deliver a premium streaming and content production setup.

Sharkshe, one of India’s leading female gaming creators, boasts over 500,000 YouTube subscribers and is known for her lifestyle content and livestreams featuring games like Battlegrounds Mobile India (BGMI).

The revamped room is designed to elevate both her streaming and content creation. It features moveable custom studio lights for flexible shooting angles, allowing Sharkshe to produce a variety of content without leaving her room.

Red Bull branding is integrated throughout the setup, including a Red Bull cooler, custom can holders, and a mesh wall for hanging memorabilia and personal items. The layout doubles as a fully functional content studio.

The upgraded space will now serve as Sharkshe’s central hub for livestreams, videos, and other creative content, enhancing the experience for her audience.

The post GodLike Esports’ gaming creator Sharkshe unveils upgraded gaming room powered by Red Bull appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Edvardas Sadovskis CPO at ICONIC21

Drive player engagement higher with ICONIC21’s Mines

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Provider introduces an additional arcade game to its expanding collection, enabling operators to capitalize on the increasing demand for dynamic content.

A single action transforms everything in Mines, the newest virtual game from sought-after iGaming content creator, ICONIC21.

Mines operates on a clear grid where each successful uncovering of a safe location immediately increases the multiplier. Enabling the user to choose both the grid dimensions and the count of hidden mines grants them greater control over the unpredictability and possible expansion of their session.

This style of play focuses on the “Cash Out,” a moment of heightened control where the player chooses precisely when to lock in their progress before a mine resets the game board.

The essence of the experience is influenced by managing risk and timing. Players have the option to choose from 3×3, 4×4, or 5×5 grids, in addition to deciding how many mines can show up, effectively creating their own risk-to-reward ratio on the spot.

Mines secures complete market reach with one product, enhancing lifetime value as users revisit to explore new strategies amid various volatility levels, fostering deeper and more meaningful engagement.

This changes the game into a high-efficiency, streamlined format that seamlessly accommodates all player groups.

Edvardas Sadovskis, CPO at ICONIC21, said: “Mines is the perfect balance between simplicity and strategy. Players choose their grid, define their own risk-reward level, and decide how far they want to push their luck.

With the option to use autoplay for fast gameplay and the potential for extremely high multipliers, it creates a thrilling experience where every click matters.

In addition, ICONIC21 provides flexible real estate for custom branding, allowing operators to deliver a bespoke experience that aligns with their specific market identity and target audiences.“

The post Drive player engagement higher with ICONIC21’s Mines appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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