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UP YOUR GAME: THE IRN-BRU ENERGY SET-UP THAT WILL TAKE YOU TO THE NEXT LEVEL
IRN-BRU Energy reveals its first-ever gaming set up complete with bespoke gaming chair – and it’s bound to get fans fizzing.
As the Scottish Esports League (SEL4) kicks off in Dundee, IRN-BRU Energy has created a super limited-edition gamer set up to help Scots up their game, as well as raising cash for gaming charity, SpecialEffect.
The BRU Energy gaming throne is key to the set up, designed in partnership with leading Scottish gaming chair manufacturer, GT Omega. The chair is unmissable in the iconic BRU colours and comes complete with a bespoke IRN-BRU Energy chilled can holder to keep gamers energised for epic sessions.
Elevating the gaming experience, the chair comes with a fully stocked IRN-BRU Energy mini-fridge as well as top of the range speakers, a gaming headset and accessories to help players focus when they’re in the zone.
With only a handful of these top-of-the-range set-ups available, there are two ways to get your hand on one for yourself. As sponsors of SEL4, IRN-BRU Energy are encouraging visitors to attend the event (18 – 21 November) to go head-to-head in a fastest lap tournament. The champion will be rewarded for their stamina with the full BRU Energy gaming set up.
Can’t make it to SEL4? All is not lost. BRU Energy have also teamed up with SpecialEffect, a charity dedicated to supporting people with physical disabilities to play video games. The brand is asking gamers to donate to the charity to be in with a chance of getting this epic set-up for their own home. Every donation to SpecialEffect will act as one entry into a prize draw, with the lucky winner being announced on the 2nd December.
Adrian Troy, Marketing Director at AG Barr, said: “IRN-BRU Energy helps gamers perform at their best, so it made sense for us to work alongside GT Omega to create the ultimate gaming chair, complete with everything a gamer might need to up their game.
“We can’t wait to welcome gaming fans to our racing simulator at SEL4 to battle it out for the chair and we’re also thrilled to support SpecialEffect through our charity raffle for the BRU throne and the all the gaming goodies. Let the games begin.”
Liam Lawler, Fundraising Team at SpecialEffect said: “‘We see gaming as an inclusive activity and believe everyone should have the best possible chance to participate to the very best of their abilities. It’s great to see a brand like IRN-BRU Energy supporting the gaming community with funds raised from this epic chair helping to make a life-transforming difference for gamers with disabilities. Thank you to all who support this important cause.”
To enter the BRU-Energy charity raffle, donate a minimum of £5 to SpecialEffect via www.justgiving.com/fundraising/ibenergy-brugaming and answer the follwing question in the comments box “What brand has IRN-BRU Energy teamed up with to design and create the BRU gaming chair?”. All correct answers will be in with a chance of winning the BRU-Energy gaming chair and all the accessories needed for the ultimate gaming set-up. Winner will be announced on IRN BRU Energy and SpecialEffect’s social channels on 2nd December.
IRN-BRU Energy is the official energy drink sponsor of the Scottish E-Sports League’s fourth annual event, SEL4. Visit the IRN-BRU Energy stand at Dundee Contemporary Arts from 18 – 21 November to participate in the simulator race and keep an eye on E-Sport Scotland’s Instagram and Facebook to find out if you’re the lucky winner.
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As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time
Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.
The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.
Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.
The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
To find out more about Play’n GO, please visit playngo.com
The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.
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