Latest News

Bidstack expands its portfolio of simulation games with Dovetail Games

Published

5 years ago

November 17, 2021

Reading Time: 3 minutes

Bidstack is pleased to announce the addition of three new and exclusive titles from Dovetail Games, the world-leading simulation entertainment company, to its portfolio of simulation titles.

The hyper-realistic simulation games, which are available across PC and Console, are played by millions of gamers in key markets including the UK, USA and Germany and bring digital hobbies to life for passionate enthusiasts in more than 100 countries around the globe.

The new partnership will see Bidstack deliver seamless branded experiences into these virtual environments and create a new revenue stream for Dovetail Games while respecting the player experience by maintaining the authenticity of their titles.

The three games Train Simulator 2022, Train Sim World 2 and Bassmaster Fishing 2022, are ideal environments to host non-intrusive in-game ads as they feature natural spaces and surfaces where players would expect to see advertising in their daily lives such as on train liveries, platform billboards and around competitive fishing competitions, reflecting the real-world experience.

Train Simulator 2022 (PC only, where the player interacts as the train) and Train Sim World 2 (available on PC and Console, where the player is the driver) are widely considered to be the ultimate hobby games for enthusiasts looking to take control of authentic, licensed locomotives on high-speed services, long freight hauls and even international real-world routes. The games are built on the Unreal Engine, offering incredible graphical fidelity and new levels of realism thanks to Dovetail’s proprietary SimuGraph® vehicle dynamics engine.

The third title added to Bidstack’s portfolio is Bassmaster Fishing 2022, which launched on October 28th 2021. The game brings the thrill of competitive big bass fishing to eight real-world venues including the Sabine River, Lake Ray Roberts and St. John’s River. Players can compete as 10 Elite Series professionals as they fight it out to achieve angling immortality and win the Bassmaster Classic. Also powered by the Unreal Engine, players are able to lose themselves in beautiful environments and the immersive world of Bassmaster Fishing

The new titles expand Bidstack’s simulation vertical following the recent partnership with Tangent Interactive and demonstrate the appetite from innovative publishers to take their in-game realism to a whole new level with thoughtful and immersive in-game advertising

Commenting on the new partnership Gemma Johnson-Brown, Chief Operating Officer at Dovetail Games, said “I am excited to bring this next level of authenticity to our games. Our players are passionate enthusiasts who enjoy spending their time in the worlds we have created and this partnership will bring real world brands into these worlds, adding another layer of detail into the simulation for us.”

Antoine Jullemier, Head of Supply at Bidstack added “These beautiful photo-realistic environments offer seamless placements for branding that enhance the gaming experience through the implementation of our technology. The opportunity to reach passionate enthusiasts through the Dovetail Games portfolio is an effective way for brands to extend their real-life sponsorships into the virtual realm.”

About Dovetail Games

Dovetail Games is an award-winning developer and publisher of market-leading simulation entertainment software, based in Kent, UK.

Dovetail Games craft digital hobbies for passionate enthusiasts and sell these in more than 100 countries across the globe. These hobbies come in the form of simulation experiences that faithfully recreate real world situations and put players at the heart of the action.

About Bidstack

Bidstack is the leading in-game advertising and video game monetisation platform. Their sophisticated technology allows brands to serve advertisements into natural spaces within video games whilst protecting the gaming experience.

These branded experiences can vary from trackside banners and cityscape billboards to pitchside LED boards, skins or any other contextually relevant spaces within the metaverse.

The company has more than 80 staff across five international locations and is a public company listed on the London Stock Exchange.

eSports

Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028

Published

7 hours ago

July 15, 2026

Wladimir P.

esports-foundation-names-faker-game-ambassador-for-ewc-and-enc-through-2028

Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.

The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.

EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.

“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”

Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”

EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.

The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Brand Partnerships

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

Published

14 hours ago

July 15, 2026

Wladimir P.

midnite-signs-as-middlesbrough-fc-principal-partner-for-2026/27-season

Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

AGCO

ThrillTech secures AGCO supplier licence for Ontario launch

Published

14 hours ago

July 15, 2026

Wladimir P.

thrilltech-secures-agco-supplier-licence-for-ontario-launch

ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.