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MADMONQ launches Ground-Breaking Nutritional Chewable for Gamers

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As one of the most disruptive companies in Central Europe merging Health & Gaming, MADMONQ introduces their latest health solution. MADMONQ Champion is the first all-inclusive daily health supplement for gamers.

MADMONQ saw the alarming amount of experienced and novice players facing dangerous threats caused by their dedication to gaming. As one of the fastest-growing industries, the bodily risks are urgent yet largely unnoticed by major faces in the health industry.

Some symptoms reported by gamers after frequent sessions online include: lower energy levels, weakened immunity, and bone/joint aches. Studies increasingly show a connection between common nutritional deficiencies and symptoms affecting gamers’ performance.

“MADMONQ wants to be an inspiration to the gaming community; we want to help them become better, push themselves beyond their limits, and win.” states Michal Noga, founder of MADMONQ. As a passionate gamer with expertise in a pharma founded company in 2016, he saw frequent abuse of bad substances and prescription drugs (doping) for focus in professional matches.

Health problems reported by even professional players were mentioned in several studies, for example Dr. Zwibel et al. (2019) reported that esports athletes experience: eye fatigue (56%), neck and back pain (42%), wrist pain (36%), and hand pain (32%).

The popularity of supplements is quickly rising as scientific understanding develops on how they help our body adapt to hostile environments (stress, pollution). And help our biological processes cope with insufficient diets and sedentary lifestyles. Usage is only growing every year, but their adoption by gamers lags far behind other demographics, along with their health awareness.

That is why MADMONQ worked over the year to develop an all inclusive supplement for gamers health called MADMONQ Champion. One tablet a day helps combat 30+ symptoms of common health deficiencies confronting today’s players. Champion is a chewable Caffeine and Sugar-free power-up that’s designed for the unique bodily demands, stresses, and conditions faced at home and in esports.

MADMONQ has been charging down the overlooked path of bringing sustainability into gaming for over four years.

After releasing their first natural energy-boosting alternative to unhealthy sugary drinks, start-up co-founders and lifelong gamers Michal Noga (CEO) and Petr Andrýsek (CMO) have continued their partnership intent on innovating health and gaming towards a 2030 vision: to convince gamers’ that their most important piece of hardware is their well-being.

They’ve refused skipping a single step to accomplish this mission and continue to provide cutting-edge and cost-friendly alternatives to the hurtful products that saturate the market for players today.

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FeedConstruct takes exclusive data and streaming rights for Nicaragua’s Liga Primera

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Deal covers worldwide distribution of Liga Primera and Copa Primera content for sportsbooks and betting suppliers.

FeedConstruct has acquired exclusive worldwide streaming and data rights for Nicaragua’s top-tier football competitions, Liga Primera and Copa Primera.

The company said the agreement delivers start-to-finish coverage of every match across both competitions and expands its Central American football portfolio for sportsbook operators and providers using its data integration and streaming.

Ani Isakhanyan, Head of Rights and Content at FeedConstruct, stated, “Securing these exclusive rights is a highly valuable addition to our portfolio. Liga Primera and Copa Primera deliver the consistent football content that the global iGaming industry demands. This acquisition ensures our partners can offer comprehensive coverage of a rapidly emerging betting market.”

Allan J. Chamorro, Managing Partner at Apollo Sports Business Group, added, “Nicaragua has rapidly established itself as one of Central America’s fastest-growing football markets, attracting growing regional recognition and international commercial interest. Our partnership with FeedConstruct builds on that momentum by expanding the global distribution of Liga Primera and Copa Primera while powering sustainable commercial opportunities that strengthen clubs, elevate the competitions, and accelerate the long-term growth of the game.”

Liga Primera and Copa Primera are the main competitions in Nicaragua’s professional football calendar. FeedConstruct said the competitions are gaining regional recognition in Central America, supported by regular participation in CONCACAF tournaments.

 

The post FeedConstruct takes exclusive data and streaming rights for Nicaragua’s Liga Primera appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Cool Bus Shelter

The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers

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The UAE Lottery has partnered with SmartLife Foundation to support outdoor workers during the UAE summer, backing the Cool Bus Shelter initiative in Abu Dhabi on July 20, 2026.

The programme aligns with the UAE’s Midday Break rules, which require outdoor work to stop between 12:30 PM and 3:00 PM during peak heat. As part of the initiative, air-conditioned buses were stationed near labour sites to provide workers a place to rest before returning outdoors.

Volunteers from The UAE Lottery and SmartLife Foundation provided cold towels, cold water and drinks, according to the organisations. Workers also received portable rechargeable neck fans intended to provide additional cooling after the break.

Suzan Kazzi, Associate Director – Corporate Social Responsibility at Momentum- The UAE Lottery, said: “Outdoor workers are the backbone of our cities’ urban development, and initiatives like the Cool Bus Shelter ensure they receive the care and recognition they deserve during the most challenging months of the year. This is our small way of saying thank you and reminding them that their wellbeing truly matters”.

Abhijeet Oak, Vice President at SmartLife Foundation, added: “At SmartLife Foundation, we believe that protecting the wellbeing of outdoor workforce is a shared responsibility. Through the Cool Bus Shelter initiative, we are proud to collaborate with organizations such as The UAE Lottery and other community partners to create moments of comfort, appreciation and human connection that leave a lasting impact”.

The post The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Bally’s Intralot

Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland

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Bally’s Intralot announced that its subsidiary Intralot Ireland Limited has signed a seven year contract extension, through November 2034, with Premier Lotteries Ireland (PLI). The agreement supports PLI’s continued operation of the Irish National Lottery through the remainder of its license period and reinforces Bally’s Intralot’s role as a trusted technology and services partner.

Under the terms of the agreement, Bally’s Intralot will modernise PLI’s technology ecosystem by deploying its next-generation LotosX Omni solution and PlayerX Player Account Management platform. The solution will provide a modern, cloud-based technology foundation supporting lottery operations across retail and digital channels, while incorporating advanced retailer management, instant games management, device management and content management capabilities. The agreement also includes comprehensive support and maintenance services, along with cloud operations and cybersecurity services for the first year, designed to ensure the long-term reliability, security and performance of PLI’s technology environment.

Through this partnership, Bally’s Intralot will support PLI in delivering a future-ready operating environment designed to enhance operational efficiency, accelerate innovation and strengthen player engagement. The modernisation will provide a secure, scalable and resilient platform that enables PLI to continue evolving its offerings while improving time-to-market implementation of new initiatives, along with maintaining the highest standards of reliability and service to players and retailers across Ireland.

“We are pleased to extend our partnership with Bally’s Intralot, a relationship built on trust, commitment to excellence, and shared ambition since 2014. As we look to the future, this agreement provides a strong platform for continued innovation and growth, ensuring we can deliver a modern, secure, and world-class National Lottery that places responsible play at its heart while continuing to benefit communities across Ireland,” said Cian Murphy, CEO of PLI.

Robeson Reeves, CEO of the Bally’s Intralot Group, said: “We are proud to extend our long-standing partnership with Premier Lotteries Ireland for a further seven years. This agreement reflects the strength of our technology and the trust we have built with PLI over more than a decade of collaboration. We look forward to continuing to support the National Lottery of Ireland and to delivering innovative, responsible gaming experiences to players across the country.”

The post Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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