Asia
PUBG MOBILE ANNOUNCED AS MEDALLED EVENT AT THE 2022 ASIAN GAMES
PUBG MOBILE, co-developed by Lightspeed and Quantum Studios of Tencent Games and KRAFTON, based on KRAFTON’s PUBG IP and one of the world’s most popular mobile games, is pleased to announce that it will be one of eight games included in the official esports program for the 19th Asian Games in Hangzhou, China. This is the first time PUBG MOBILE has been included as an event in the Asian Games. The Games will run September 10th to September 25th 2022, with competitors playing on the PUBG MOBILE Asian Games Version for their chance at gold.
The Asian Games is a multi-sport event that’s held every four years, in which Asia’s best athletes compete. The event is recognised by the International Olympic Committee as the second-largest event of its kind, behind only the Olympics. The Asian Games first paved the way for esports representation with its inclusion as a demonstration sport in 2018. In 2020, and now 2022, esports is part of the official program and a medalled event. In the 19th Asian Games, PUBG MOBILE will join seven other games in the program: Arena of Valor Asian Games Version, DOTA 2, Dream Three Kingdoms 2, EA SPORTS FIFA branded soccer games, Hearthstone, League of Legends, Street Fighter V.
As one of the largest and most accessible esports programs in the world, PUBG MOBILE’s esports circuit has seen massive growth in 2021 with 14 new leagues and a total prize pool of $15,000,000 USD for the year, the highest in mobile esports history. PUBG MOBILE’s inclusion in the 2022 Asian Games shows its continued worldwide growth as one of the most popular mobile esports games, having recently surpassed over 1 billion downloads worldwide.
James Yang, Director of Global Esports, Tencent Games, said “It’s an honour for PUBG MOBILE to be included in the 2022 Asian Games. We’re incredibly lucky to have a number of extremely talented players from several countries in the region, and can’t wait to see them compete as part of such a prestigious event. Fans of the game can look forward to exciting competition between the region’s best PUBG MOBILE players as they’re celebrated alongside the best athletes in Asia.”
Minu Lee, the head of the PUBG MOBILE Strategic Marketing Department at KRAFTON, stated, “I’m glad that PUBG MOBILE is selected as the official medal event at the Asian Games Hangzhou 2022, which will be an opportunity for people from all over Asia to come together as one. I hope that fans and players will be able to unite through a new version on PUBG MOBILE, which we developed with PUBG IP specifically for the Asian Games.”
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Asia
KONAMI GROUP’s Konami Gaming Inc. First to Submit Manufacturer License Application in Japan’s Emerging IR Market
KONAMI GROUP CORPORATION’s long-established gaming & systems group company Konami Gaming Inc. announced it has become the first manufacturer to submit license applications with the Japan Casino Regulatory Commission (JCRC), government regulatory agency set forth by The Cabinet of Japan. Additionally, Konami is the first manufacturer to file across all applicable license categories. These filings represent milestone events for the nation’s regulatory framework, as Japan’s emerging integrated resort (IR) market progresses in responsible development. As a leading manufacturer of casino games and technology in 400+ regulated markets worldwide, Konami is taking proactive measures in support of the Japan IR market, highly relevant to the organisation’s rich heritage as a Japanese company.
“Konami’s early filing demonstrates our commitment and readiness to engage constructively with Japan’s regulatory framework from the outset. We have approached this process with a focus on transparency, preparation, and alignment with the stringent standards established by the JCRC,” said Lori Olk, senior vice president & chief compliance officer at Konami Gaming Inc.
Construction is currently underway for the first integrated resort in Japan—an expansive development planned for 2030 opening by one of the world’s largest casino and entertainment operators. Against this backdrop, Konami’s early submission positions the company to participate during the formative stages of this emerging regulated market. Committed to the long-term health of Japan’s IR market, Konami has invested significant resources in localisation, documentation and operational planning to ensure alignment with the nation’s legal, regulatory and cultural expectations. The supplier has leveraged its longstanding compliance infrastructure, governance processes and global licensing experience to fulfill detailed requirements of the Japanese regulatory framework.
“This milestone in Konami’s application process with the JCRC represents a significant, coordinated effort across multiple business units and jurisdictions, supported by decades of experience operating in highly regulated gaming markets worldwide. As Japan continues to expand its IR framework, Konami remains focused on supporting regulatory objectives and partnering with stakeholders to deliver compliant, high-quality gaming solutions tailored to the needs of the Japanese market,” said Tom Jingoli, president & chief operating officer at Konami Gaming.
The post KONAMI GROUP’s Konami Gaming Inc. First to Submit Manufacturer License Application in Japan’s Emerging IR Market appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Asia
The UAE Lottery joins SAGIP outreach with Philippine Consulate and Infinite Communities
The UAE Lottery, operated by The Game LLC (a Momentum Group company), participated in the SAGIP community outreach initiative on 28 June, 2026 at the Philippine Consulate General in Dubai, alongside the Philippine Consulate General in Dubai and Northern Emirates and Infinite Communities.
SAGIP—“Rescue” in Filipino—was positioned by organisers as an immediate support programme for Filipino community members navigating difficult circumstances. The session combined career coaching, counselling and wellness assessments, alongside distribution of essential grocery packs.
The programme also drew voluntary support from local Filipino businesses, HR practitioners, medical and healthcare professionals, psychologists and community volunteers, according to the organisers.
Consul Aleah Marie Gica said: “The Filipino community in the UAE has always demonstrated resilience and unity during difficult times. Community outreach programs such as SAGIP reflect the strength of collaboration between institutions and community organisations working together to support those most in need.”
Elena C. Cruz, Founder and CEO of Infinite Communities, said: “Through our Good Neighbour initiative and our collaboration with The UAE Lottery and the Philippine Consulate, we hope to create a safe and supportive environment where individuals feel seen, supported, and empowered to move forward with dignity and confidence.”
Suzan Kazzi, Associate Director of CSR at Momentum – The UAE Lottery, added: “At a time when many members of the Filipino community are facing various challenges, we aim to provide not only immediate relief through grocery pack distribution, but also pathways toward resilience and renewed opportunities. Through our HR specialists who volunteered their time and expertise, the career coaching sessions were designed to help beneficiaries navigate uncertainty, regain confidence, and reconnect with employment opportunities through practical advice and guidance.”
The post The UAE Lottery joins SAGIP outreach with Philippine Consulate and Infinite Communities appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
appointments
OS Studios names Ishaan Arya country manager to lead India expansion
OS Studios has appointed Ishaan Arya as Country Manager for India, tasking him with leading the agency’s expansion across newly established hubs in Bengaluru, New Delhi, and Mumbai. The appointment was announced on 25 June, 2026 in Bengaluru.
OS Studios, a Project Worldwide agency, said it recently entered the Indian market and will deploy its ‘Fan Z’ approach for brands looking to engage with gaming, esports and live events audiences in South Asia. The company said the expansion will leverage the infrastructure and production capabilities of sister agency George P. Johnson (GPJ) India.
“The future of gaming will be shaped by the communities that care about it most, and few markets embody that more than India,” said John Higgins, CEO of OS Studios. “To build something meaningful, you have to be part of the culture, not looking in from the outside. Ishaan understands that better than anyone. He’s exactly the kind of leader we want building the future of OS Studios in India.”
In the role, Arya will oversee operations, drive strategic brand partnerships, and scale local capabilities, according to the company. “Brands are investing heavily in Indian gaming, but true fan experience is too often an afterthought,” said Rasheed Sait, Chief Growth Officer for India and South Asia at Project Worldwide. “Alongside GPJ India’s experiential footprint, OS Studios will set a new standard for fan engagement in the region.”
Arya previously co-founded The Esports Club and most recently served as Vice President of Partnerships at Nodwin Gaming, where he led Comic Con India. “A massive gap remains between brand intent and authentic community engagement in India,” said Arya. “I’m thrilled to leverage Project Worldwide and GPJ India’s operational strength to build culture-defining experiences for brands and fans alike.”
The post OS Studios names Ishaan Arya country manager to lead India expansion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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