Latest News
PUBG MOBILE ANNOUNCED AS MEDALLED EVENT AT THE 2022 ASIAN GAMES
PUBG MOBILE, co-developed by Lightspeed and Quantum Studios of Tencent Games and KRAFTON, based on KRAFTON’s PUBG IP and one of the world’s most popular mobile games, is pleased to announce that it will be one of eight games included in the official esports program for the 19th Asian Games in Hangzhou, China. This is the first time PUBG MOBILE has been included as an event in the Asian Games. The Games will run September 10th to September 25th 2022, with competitors playing on the PUBG MOBILE Asian Games Version for their chance at gold.
The Asian Games is a multi-sport event that’s held every four years, in which Asia’s best athletes compete. The event is recognised by the International Olympic Committee as the second-largest event of its kind, behind only the Olympics. The Asian Games first paved the way for esports representation with its inclusion as a demonstration sport in 2018. In 2020, and now 2022, esports is part of the official program and a medalled event. In the 19th Asian Games, PUBG MOBILE will join seven other games in the program: Arena of Valor Asian Games Version, DOTA 2, Dream Three Kingdoms 2, EA SPORTS FIFA branded soccer games, Hearthstone, League of Legends, Street Fighter V.
As one of the largest and most accessible esports programs in the world, PUBG MOBILE’s esports circuit has seen massive growth in 2021 with 14 new leagues and a total prize pool of $15,000,000 USD for the year, the highest in mobile esports history. PUBG MOBILE’s inclusion in the 2022 Asian Games shows its continued worldwide growth as one of the most popular mobile esports games, having recently surpassed over 1 billion downloads worldwide.
James Yang, Director of Global Esports, Tencent Games, said “It’s an honour for PUBG MOBILE to be included in the 2022 Asian Games. We’re incredibly lucky to have a number of extremely talented players from several countries in the region, and can’t wait to see them compete as part of such a prestigious event. Fans of the game can look forward to exciting competition between the region’s best PUBG MOBILE players as they’re celebrated alongside the best athletes in Asia.”
Minu Lee, the head of the PUBG MOBILE Strategic Marketing Department at KRAFTON, stated, “I’m glad that PUBG MOBILE is selected as the official medal event at the Asian Games Hangzhou 2022, which will be an opportunity for people from all over Asia to come together as one. I hope that fans and players will be able to unite through a new version on PUBG MOBILE, which we developed with PUBG IP specifically for the Asian Games.”
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Brand Partnerships
Midnite signs as Middlesbrough FC principal partner for 2026/27 season
Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.
The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.
Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.
Andrew Mook, Midnite’s Head of Brand Marketing, said:
“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.
“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.
“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”
Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:
“We’re delighted to welcome Midnite as our new Principal Partner.
“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.
“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”
The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
ThrillTech secures AGCO supplier licence for Ontario launch
ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.
The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.
ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.
The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
ThrillTech wins AGCO supplier licence to enter Ontario market
ThrillTech said it has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to offer its side-bet jackpot technology to regulated online casino, sports betting, and lottery operators in Ontario.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its ThrillPots product lets operators add player-funded, opt-in side-bet jackpots on top of existing games, without changing gameplay or the underlying return-to-player (RTP) calculations. ThrillTech positions the mechanic as a way to drive incremental engagement and revenue.
ThrillTech said the Ontario licence enables existing multinational partners that also operate in the province to roll out ThrillTech-powered jackpots locally, and added it is in discussions with potential new operator partners. The company listed other regulated jurisdictions it serves as the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil, and Peru.
The post ThrillTech wins AGCO supplier licence to enter Ontario market appeared first on Americas iGaming & Sports Betting News.
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