Gaming
SEGA Partners with Microsoft to Develop Games on Cloud Platform
SEGA Corporation and Microsoft Corporation announced a strategic alliance that explores ways for SEGA to produce large-scale global games in a next-generation development environment built on Microsoft’s Azure cloud platform.
The alliance would form a key part of SEGA’s mid to long-term strategy, allowing the business to move forward with “Super Game”, a new initiative for developing new and innovative titles where the key focuses are “Global”, “Online”, “Community” and “IP utilisation”.
With the world now more connected than ever following the widespread deployment of 5G and cloud services in recent years, consumers can more easily enjoy high-quality entertainment content at any time. Within this highly connected environment, the ecosystem surrounding the games industry continues to evolve and expand as more sophisticated tools and technologies become available. As such, video games continue to grow as a major medium for gamers globally, with access to a vast range of gaming experiences and communities becoming more diverse and attainable. This proposed alliance represents SEGA looking ahead, and by working with Microsoft to anticipate such trends as they accelerate further in future, the goal is to optimise development processes and continue to bring high-quality experiences to players using Azure cloud technologies.
Microsoft and SEGA have agreed upon the foundation for this alliance and through mutual cooperation, will look to build further technological evolutions with areas such as the network infrastructure and communication tools required for global online services being a key priority. Additionally, by shifting to a next-generation development platform, SEGA can effectively adapt to diversifying work styles and potential infrastructural changes.
“We are very pleased to announce today that we are considering a strategic alliance with Microsoft to help develop SEGA’s new ‘Super Game’ initiative as well as build a next-generation game development environment. By considering a strategic partnership with Microsoft, we seek to further advance our game development so that our titles can be enjoyed by fans all over the world; in this regard, we aim to build an alliance that utilizes both SEGA’s powerful game development capabilities and Microsoft’s cutting-edge technology and development environment,” Yukio Sugino, President and COO of SEGA Corporation, said.
“SEGA has played such an iconic role in the gaming industry and has been a tremendous partner over the years. We look forward to working together as they explore new ways to create unique gaming experiences for the future using Microsoft cloud technologies. Together we will reimagine how games get built, hosted, and operated, with a goal of adding more value to players and SEGA alike,” Sarah Bond, CVP of Microsoft Corporation, said.
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SOFTSWISS has solidified its leadership position in the European iGaming market by winning the Game Aggregator of the Year category.
The recognition took place during the prestigious SBC Awards Europe 2026 ceremony, held on April 30 in Malta.
The event served as the official closing of the SBC Summit Malta, bringing together the industry’s top operators, suppliers, and regulators.
The award highlights the platform’s ability to provide content scalability and high-impact engagement tools for its global partners.
Technical performance and scale at the industry’s core
With a portfolio exceeding 40,000 titles, the SOFTSWISS Game Aggregator connects operators with over 300 providers across 24 regulated jurisdictions.
Beyond volume, technical stability remains a key pillar, maintaining a 99.999% uptime even during peak traffic loads.
Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, celebrated the win in Malta, often considered the capital of the iGaming world.
According to Kaminskaya, the award reflects the team’s dedication to creating a practical tool for the daily management of operator brands.
Innovation in retention and new prediction markets
The victory at the SBC Awards follows the recent launch of new features, such as the Tournament Report and Instant Tournaments.
These tools allow operators to monitor campaign metrics in real-time and adjust marketing strategies without switching platforms.
The company has also diversified its B2B offering with the introduction of its Prediction Markets Platform.
This solution focuses on fixed-odds for real-world events, covering areas ranging from politics and economy to technology.
With over 15 years of experience and a team of 2,000 professionals, SOFTSWISS reaffirms its role as a global technology hub in the gaming ecosystem.
The post SOFTSWISS wins ‘Aggregator of the Year’ at SBC Awards Europe 2026 appeared first on Americas iGaming & Sports Betting News.
Ten Square Games has begun a phased rollout for Medal Hunter, a new mobile PvP shooter for iOS and Android. The title entered technical release on 4 May, with global availability planned around the turn of May and June, subject to further improvements.
The initial rollout covers Mexico, Vietnam, the Philippines and Poland. Ten Square Games said this stage is focused on verifying technical KPIs and performance stability, while the team fine-tunes gameplay parameters.
Around mid-May, Medal Hunter is expected to move into a broader soft launch, with gradual availability in Australia, Germany, the United Kingdom and the United States. The company said the focus will then shift to validating short-term retention and engagement.
Medal Hunter is set in combat environments inspired by different historical periods, with architecture and weapons “strongly influenced” by real references but stylized for mobile play. At launch, the game includes five locations, and players compete in short PvP rounds by eliminating moving targets including aircraft and naval units, using two different shooting models.
CEO Andrzej Ilczuk said the project builds on Ten Square Games’ development approach used for Trophy Hunter: “Medal Hunter is an example of how we are putting our growth strategy into practice. Trophy Hunter helped us build a new development model based on clear benchmarks, early validation and a better understanding of the signals that matter before scaling a product. Medal Hunter capitalizes on that experience and on the broader product knowledge we have built across our portfolio. By using proven gameplay mechanics and working in this model, we were able to bring a new title to market in less than a year from the start of development. This gives us earlier insight into a game’s potential, helps limit development risk and allows us to shape products more closely around what players actually respond to”.
The post Ten Square Games starts technical release for Medal Hunter ahead of global launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Bet on Games, the instant and crash games vertical within the Betcore ecosystem, has launched a new horror-themed crash game called Zombie Rush. The title is now available for global integration via Betcore’s single API, alongside content from TVBET and ElCasino.
Zombie Rush wraps the crash mechanic in a graveyard “survival run” theme. Players decide when to cash out as the multiplier rises, with the round ending when the “crash” triggers.
Bet on Games said the game runs on an “Optimized Math Model” with 97.5% RTP and a “dynamically accelerating multiplier curve.” The release also highlights “Visceral Horror Aesthetics,” linking the crash moment to a “grisly, memorable animation.”
On the feature set, Zombie Rush includes Autoplay and Auto Cash-out. It also adds “Strategic Dual-Betting,” which allows play across two parallel rounds simultaneously.
Betcore is directing partnership and integration inquiries to [email protected]. A gameplay video is available here.
The post Bet on Games launches horror-themed crash title Zombie Rush appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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