Canada
Millennials Game and Shop More on Mobile Than Any Other Platform, According to Tapjoy’s Modern Mobile Gamer™ 2021: Millennials Report
For the latest installment in Tapjoy’s Modern Mobile Gamer
-
From 9/11 to the Great Recession and its ongoing aftermath, Millennials grew up and entered the workforce during a time of economic turmoil. This has affected their outlooks on nearly everything, from their careers to the way they interact with brands. The top values Millennials consider when interacting with brands is how they treat employees (55%), sustainability and environmental awareness (50%), and diversity, equity, and inclusion (46%).
-
They were already active mobile gamers — 86% use their smartphones for gaming, far more than those who play games on consoles/handhelds (37%), and PC (27%) — but the ongoing pandemic intensified these habits. Nearly three quarters played more mobile games as a result of the pandemic, and 59% downloaded new gaming apps. This isn’t a temporary fluctuation, either; 60% said they plan to continue playing more mobile games.
-
More than half shopped more on mobile over the last year and plan to continue, with entertainment, to-go food, apparel, and beauty/hygiene among their top shopping categories. They overwhelmingly prefer shopping on mobile to desktop and brick-and-mortar shops; 80% say they make mobile purchases often, and 73% shop on mobile one to four times a week.
-
They also plan to spend more on big events in 2021: 62% said they’ll spend more during the winter holidays, while 47% plan to spend more on Black Friday this year.
-
Rewarded ads are overwhelmingly their favorite type of mobile ad: 58% said they prefer rewarded ads over other types, compared to banner ads (12%) and social media ads (10%). In fact, 63% say they enjoy using offerwalls, and their number one reason for making purchases through mobile ads is to receive in-game rewards. They’re most likely to engage with surveys, though they also like videos and free trials.
“Millennials get a bad rap, but the truth is, there’s so much more to this demographic than avocado toast,” said Lauren Baca, Senior Director of Marketing at Tapjoy. “They have a unique perspective: They remember life before the internet but also can’t imagine life without it. They want to find others who share their values, whether that’s in a company they work for or one they follow on social media. And they’re just as tech-savvy and attached to their mobile devices as Gen Z, especially when it comes to gaming and shopping. Rewarded ads offer the best of both worlds — they connect Millennials with relevant offers and brands while empowering them to get more out of their mobile games. No wonder 55% say they engage with rewarded ads more than other ad types!”
Powered by WPeMatico
Canada
CasinoCanada announces partnership with Slota Casino
CasinoCanada.com has entered into a partnership with Slota Casino aimed at increasing the platform’s visibility and directing traffic from non-regulated Canadian markets.
As part of the collaboration, CasinoCanada will prepare and publish informational materials describing Slota Casino’s features and game offerings.
The partnership includes ongoing content development, efforts to increase platform visibility and user acquisition activities across CasinoCanada’s media channels.
CasinoCanada is an online casino guide focused on the Canadian market, operated by SEOBROTHERS.
Eugene Ravdin, Head of PR at SEOBROTHERS, commented:
“We focus on delivering accurate information about the Slota Casino platform while maintaining consistent content updates and supporting steady traffic growth across our channels.”
Slota Casino was launched in 2024 by GBL Solutions N.V. under a Curacao licence.
Slota Casino is operated by the Slota Partners affiliate program.
The platform provides access to more than 12,000 online casino games from 130 providers, including Play’n GO, Endorphina and Games Global.
A representative of Slota Casino said:
“We’re genuinely excited about teaming up with CasinoCanada. This is a major step forward for us.
The Canadian market has enormous potential, and partnering with a portal as respected as CasinoCanada gives our brand the visibility and credibility it deserves in this region.”
The post CasinoCanada announces partnership with Slota Casino appeared first on Americas iGaming & Sports Betting News.
Canada
Digicode to showcase Diger Suite at SBC Summit Canada 2026
Digicode will showcase its Diger Suite at SBC Summit Canada, taking place in Toronto from May 19–21, 2026.
At the event, the company will highlight how its product suite addresses evolving technical and partnership demands in Canada’s regulated iGaming market.
As the market moves beyond initial entry and into a phase defined by performance, scalability, and compliance, operators are re-evaluating their technology foundations.
Digicode’s Diger Suite is built to support this shift, offering a modular architecture that enables faster adaptation to regulatory changes, improved system reliability, and more efficient operations.
Aligned with the summit’s 2026 theme, “Partnerships, Performance, and Market Reality,” Digicode will demonstrate how its technology supports sustainable growth.
The Diger Suite equips operators with tools to manage complex integrations, streamline localized payment processing, and ensure compliance with responsible gaming requirements.
Its AI-driven framework automates backend workflows while maintaining strict standards for security and uptime.
“The Canadian market has entered the phase of operational maturity where the focus is no longer on expansion alone but on improving efficiency and long-term profitability,” said Elkhan Shabanov, CEO of Digicode Americas.
Operators are looking for solutions that not only meet regulatory demands but also enable them to scale efficiently and maintain control over their platforms.”
During the summit, Digicode’s team will engage with industry stakeholders on topics including AI adoption in product development, modernization of legacy systems, and the transition away from traditional SaaS and revenue-share models toward full platform ownership.
The company aims to help operators regain control of their technology stack, reduce dependency on third-party vendors, and build scalable, compliant solutions tailored to their business needs.
About Digicode
Digicode is a full-cycle AI-enabled product development company that designs and delivers enterprise digital solutions for organizations in complex, regulated environments.
Digicode supports clients with enterprise systems, integrations, and long-term software development. The company operates internationally and prioritizes projects where ownership and technical responsibility remain with the client.
The post Digicode to showcase Diger Suite at SBC Summit Canada 2026 appeared first on Americas iGaming & Sports Betting News.
AGLC
Internet Vikings Expands Canadian Footprint into Alberta
Internet Vikings, a licensed hosting provider for the North American iGaming and online sports betting industry, has announced that its hosting solutions are ready to launch in Alberta, Canada. Internet Vikings’ infrastructure and operational processes already align with the province’s expected requirements, meaning the company can help operators enter the Alberta market faster and with greater confidence.
The expansion comes following the release of updated hosting, infrastructure, and security requirements by the AGLC. As Alberta prepares to open its market, operators and suppliers are facing strict requirements around cybersecurity and disaster recovery.
Internet Vikings’ experience supporting regulated operators across North America positions the company to help businesses comply with these operational and regulatory requirements efficiently from day one.
Requirements include adherence to internationally recognized security standards such as SOC 2 and ISO 27001. In addition, operators are expected to maintain disaster recovery environments, encrypted immutable backups, and perform routine recovery testing to ensure business continuity.
“We are ready to provide the infrastructure and local expertise operators need to launch and scale successfully. We are already working with operators preparing for launch and understand the urgency involved in getting compliant infrastructure deployed quickly,” said Rickard Vikström, CEO and Founder of Internet Vikings.
Internet Vikings first established operations in Ontario in 2022 and is now expanding its Canadian footprint into Alberta with hosting solutions, including VMware cloud hosting, bare metal servers, bare metal GPU servers, disaster recovery, and backup solutions.
The post Internet Vikings Expands Canadian Footprint into Alberta appeared first on Americas iGaming & Sports Betting News.
-
Asia6 days agoKazakhstan Orders Telecom Providers to Block Illegal Online Casino Payments via Mobile Balances
-
bets6 days agoThe necessary containment of predictive markets in Brazil
-
Amusnet6 days agoWeekend Reels | Week 19: Slot Drops & Trends
-
Brazil6 days agoThe IBJR stresses that combating the illegal market is crucial for Desenrola 2.0
-
Brasil6 days agoA necessária contenção dos mercados preditivos no Brasil
-
ANJL6 days agoANJL promotes debate on combating the illegal betting market in Brasília
-
Allaster Gair6 days ago97 Percent of Bacta Members Support Increased Action on Illegal Gambling Operators
-
FanLabel6 days agoSCCG Management Partner and Portfolio Company FanLabel Launches FanLabel SongPicks App, Bringing Skill-Based Music Contests to Fans Nationwide



