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Interactive Gaming Group signs sponsorship agreement with lead Twitch female creator Nora

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Building on its intent to support female streamers and inspire gamers, Interactive Gaming Group announces today that it has added former professional soccer player and prolific female streamer Nora (Twitch name “NoraExplorer”), to its portfolio.
Nora, who turned to gaming after a knee injury ended her career, shares her journey travelling in Facepunch Studios’ adventure game Rust – with an audience of over 91,000 followers. The 23 year old, who has seen her audience grow rapidly in the last year, sees streaming as a significant new area of opportunity for gamers looking to monetise their talent and get more people excited about gaming.
Commenting on her new partnership with IGG, Nora said: “I’m extremely excited to be supported by IGG as I work to improve the experience I share with my audience. In the past year I’ve seen my community grow and found more and more people connecting in an online space. Being a part of this with my audience and community, makes me feel like I have a responsibility to show that anybody can be who they want to be. IGG’s support in my goals was an important factor in making the partnership.”
With over 1,000 creators and 250 brands worldwide, IGG, whose vision is to inspire the world to play, has made it the company’s focus to support up and coming creators to help them monetise their talent. IGG’s experience in building some of the most successful gaming-focused Twitch channels in the world is now being turned to connecting growing gaming and eSports creators with brands via the company’s platform.
Commenting on the partnership, CEO of Interactive Gaming Group Cristina Niculae commented:”Streaming is the new way of marketing. The new generation of adults is no longer inspired by mainstream TV but by creators sharing live, interactive experiences. However, only 2% of gaming creators on platforms such as Twitch are female. At IGG, we want to support female creators grow their channels and monetize their gaming content and through this, balance the gender gap. We are delighted to have Nora, a talented creator, joining our portfolio of streamers and are looking forward to supporting more female creators on our mission to open up streaming marketing to all upcoming creators.”
Interactive Gaming Group is a leading digital entertainment and media technology company, connecting creators, viewers and brands on a global scale. Founded in 2017 and operating out of Malta and Spain, Interactive Gaming
Group vision is ‘To inspire the world to play’ and to bring great streaming entertainment to people around the world.

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Aviamasters™ 2

New Aviamasters™ 2 from BGaming Drives Larger Payouts

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Rapidly expanding content provider fuels up for another high-flying hit in this groundbreaking sequel

Popular iGaming content provider BGaming is taking to the skies once again for the sequel to its award-winning Aviamasters™ casual game, Aviamasters™ 2.

The organic growth of Aviamasters™, which made it BGaming’s biggest #Casual viral hit, inspired the decision to make the sequel. The game sees Aviamasters™ soar to new heights, with improved graphics, exciting new features, and an increased maximum multiplier, which has quadrupled from x250 to x1,000.

Aviamasters™ became famous across streaming platforms worldwide, with streamers and players shouting “LAND!” as they watched their planes stack up wins mid-flight. These core landing mechanics remain the same in the sequel. Players watch as their plane flies through the sky, gathering wins and collecting multipliers, all while trying to avoid dangerous obstacles and land safely.

Four booster symbols can be picked up during any flight, while the Buy Bonus mode, known as the Safe Landing feature, can guarantee a landing for x50 the player’s stake. Players should be aware that Safe Landing increases their stake on each spin and can be deactivated at any time.

Aviamasters™ found success with the streaming community, and BGaming has tapped into this relationship during the creative process for Aviamasters™ 2. Selected streamers have provided feedback on the gameplay, ensuring it exceeds the high standards set by the original.

Aviamasters™ 2 also tweaks the sound and visuals to appeal to a wider audience. These changes make the game more casual-looking, inviting players to enjoy its fast rounds and unpredictable features. Like the original, it will be added to BGaming’s #Casual portfolio.

It is not just players and streamers who will benefit from Aviamasters™ 2. The game can also be customised to reflect operator branding, providing the title with a wide reach and high marketing potential. The original game delivered viral moments that converted into traffic and big hits for operators, and the sequel promises more of the same.

Vasili Pauliuchenko, Game Producer at BGaming, said, “The first Aviamasters™ was a massive hit for us, with players loving its signature “LAND!” mechanics. With Aviamasters™ 2, we have kept everything that players loved about the original title and improved upon it.

The game is bigger and better than its predecessor, building on its success with greater winning potential and even more gameplay features. We can’t wait to hear even more shouts of “LAND!” coming from players when the sequel hits casino lobbies.”

The post New Aviamasters™ 2 from BGaming Drives Larger Payouts appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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RubyPlay and Codere Online join forces to elevate gaming offering in Mexico

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RubyPlay, the studio-based content ecosystem, has strengthened its footprint in Mexico through a new partnership with Codere Online (Nasdaq: CDRO), one of the country’s leading digital sports betting and casino operators.

The collaboration sees Codere Online integrate a broad selection of RubyPlay’s most popular titles, including player favourites such as J Mania® Loco Habanero, Grand Express Diamond Class, and Zeus Rush Fever® Deluxe SE. The deal also incorporates content from Koala Games, one of the fastest-growing studios within RubyPlay’s ecosystem, featuring hits like Voltage Blitz® Rapid and Voltage Blitz® Vortex. Codere Online will gain ongoing access to additional content from RubyPlay’s wider studio network as new titles are released.

This partnership reinforces RubyPlay’s expansion across the LATAM region, where its content has been performing strongly with multiple leading brands. At the heart of this growth is RubyPlay’s multi-layered content ecosystem, designed to deliver a diverse and tailored portfolio while benefiting operators of all sizes. The model enables faster delivery cycles, greater portfolio variety, and improved responsiveness to both operator needs and evolving player preferences.

Dima Reiderman, CCO at RubyPlay, commented:

“Partnering with Codere Online represents a significant milestone in our expansion across Mexico and the wider LATAM region. The operator’s strong brand recognition and vast customer base make them an ideal partner to reach even more players. Through our studio-based ecosystem, including Koala Games and Mad Hat Games, we can deliver market-focused content to support Codere Online’s evolving strategy in Mexico and LATAM.”

Sarit Adania, Head of Casino Product at Codere Online, added:

“RubyPlay’s consistently high-performing titles will be a significant addition to our online casino offering in Mexico. By integrating content from both RubyPlay and Koala Games, we are diversifying our portfolio and continuing to deliver the engaging, premium experiences our players expect.”

The post RubyPlay and Codere Online join forces to elevate gaming offering in Mexico appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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François LaFlamme

Motorola Becomes the Official Smartphone Partner of FIFA Heroes Game

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Motorola, a Lenovo company, has become the official smartphone partner of the recently announced FIFA Heroes game, published by Solace. FIFA Heroes is an arcade-style, 5-a-side football title that, for the first time, features real players, mascots and fictional IP characters on the same pitch. This partnership brings together Motorola’s cutting-edge mobile technology and the game’s immersive gaming experience, creating a seamless experience for fans to enjoy the world’s most popular sport in a fun and interactive way.

As the official smartphone partner for the FIFA World Cup 2026, Motorola is committed to bringing the excitement of the tournament directly into consumers’ hands. FIFA Heroes delivers on that promise, offering fans innovative, mobile-first experiences that keep them connected to this unique moment in time.

With this partnership, Motorola’s presence will extend across multiple touchpoints. Motorola will appear directly within the FIFA Heroes game, and many upcoming Motorola smartphones will include instant access to the newest FIFA-licensed mobile game. Fans can also download the game from the Google Play Store, making it simple to play from anywhere.

All Motorola users will gain access to exclusive in-game content designed just for them, including power up tokens and gems, game emotes, a retro razr goal celebration, playable characters, and more. This content is part of a broader collaboration that will unfold through a series of global activations, leading up to and throughout the FIFA World Cup 26, giving fans around the globe new ways to connect with the action, on and off the pitch.

Beyond the content itself, the partnership introduces a gaming experience designed specifically for the brand new razr fold, redefining what a foldable form factor can bring to the gaming space. This exclusive experience optimizes the device’s large 8.1″ unfolded display so that players get an expanded view of the pitch that keeps the action fully in focus. Plus, the extra screen space makes it so that controls can sit comfortably below gameplay for an unobstructed display, and also gives players the flexibility to customise their layout for optimal ergonomics.

“This collaboration goes beyond gaming—it’s about delivering an experience that feels faster, smoother, and more connected for every fan. By working closely with Solace and FIFA, we’ve optimized FIFA Heroes for Motorola devices so players get the best possible performance right out of the box. It’s a powerful way to show how our technology enhances the way people play, connect, and experience entertainment, and we’re excited to share even more in the months ahead,” said François LaFlamme, Chief Marketing Officer at Motorola.

The post Motorola Becomes the Official Smartphone Partner of FIFA Heroes Game appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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