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Odeeo Raises $1M to Bring Non-Disruptive Audio Ads to Games

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The $1 million pre-seed round was led by Play Ventures, the leading early-stage gaming VC, with participation from gaming founders and angel investors such as Eric Seufert (through his Mobile Dev Memo Syndicate) and Michail Katkoff (founder of ‘Deconstructor of Fun’ and Savage Game Studios). Odeeo aims to help publishers monetize better with non-intrusive audio ads that respect player experience and privacy.

The Tel-Aviv based company was founded earlier this year by CEO Amit Monheit and CPO Elad Stern, who met and worked together at mobile monetization platform IronSource, where they led business development and media.

Odeeo is an alumnus of IDCX Studio, a super-seed studio managed by Israeli VC firm AnD Ventures, Mixer Work & Lounge, and the IDC Alumni Association – securing their $1M pre-seed round under 6 months. “We are extremely proud of Amit & Elad”, says Ariel Cohen, Partner, AnD Ventures & IDCX Studio program lead. “Their laser-focused strategy and relentlessness in disrupting a large existing market are incredible!”

Odeeo offers advertisers a rare opportunity: to be among the first to connect with one-third of the globe’s population via non-disruptive, personalized audio messages in mobile games, the world’s fastest-growing entertainment medium. Its lightweight SDK has already been integrated with over 100 games, serving campaigns by Fortune 500 brands such as McDonald’s, CBS, and Progressive — and has a waitlist of over 200 additional game titles.

“Odeeo has made incredible progress this last year, with our product, our client waitlist, and our extraordinary team of top talents”, say the co-founders. “We are excited to now be backed by great value-add investors who will help us get to the next level even faster”. The company aims to shake up in-game advertising, a huge market that currently drives 25% of the $175.8 billion that the games industry is projected to generate in 2021.

Odeeo says existing options inhibit and disrupt gameplay in a way audio ads do not. “As gamers, we understand the frustration of seeing yet another pop-up in the midst of our session, and we also know that publishers are looking for better ways to monetize especially with CPM compression and degraded targeting current options offer. Odeeo is a Win-Win-Win solution for gamers, developers, and advertisers”, says CEO Amit.

In-game advertising is already a huge market, but Odeeo says its platform is differentiated by focusing on building a product that supports game advertising at scale. The $1 million funding will enable the team to accelerate client onboarding and development of its platform where advertisers can bid programmatically through traditional ad-buying platforms on IAB-recognized formats, using unique targeting capabilities.

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Trophy Hunter introduces Night Hunt – a new nighttime hunting experience

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Trophy Hunter has unveiled Night Hunt, a new feature that transforms familiar hunting arenas into high-stakes environments after dark. The latest update introduces a weekly cycle of nighttime events, exclusive nocturnal animals, and fresh gameplay conditions designed to challenge players to rethink their strategies.

“Night Hunt is an important step in the development of Trophy Hunter. By transforming familiar hunting arenas into challenging nighttime environments, the feature introduces a new gameplay layer and effectively expands the game with additional hunting grounds and competitive opportunities,” said Jakub Noganowicz, Product Owner of Trophy Hunter and Hunting Clash. “Players enjoy club-based competition, but individual achievements are equally important. Night Hunt gives players new ways to challenge themselves, earn recognition, and test their hunting skills in a completely new environment.”

Weekly events bring a new competitive rhythm

Night Hunt introduces a structured schedule of limited-time weekly events. The mode unlocks for players who have progressed through the early stages and completed duels across the first five arenas, ensuring they are fully familiar with core mechanics before taking on the challenge.

Access to Night Hunt is based on a ticket system. Players receive three free tickets daily, with an additional ticket available via a rewarded video ad. More tickets can be purchased, allowing unlimited participation while supporting the game’s live-ops and monetisation systems.

Each week, a different arena becomes the setting for nighttime hunts. Reduced visibility and increased difficulty significantly alter gameplay dynamics, while exclusive night-only animals add variety. To help players adapt, epic weapons are enhanced with a thermal vision trait, improving precision in low-light conditions.

These recurring events create a steady loop of challenges and rewards, encouraging regular engagement while expanding the game’s live-ops layer.

Achievement badges reward top performers

The update also strengthens Trophy Hunter’s competitive edge with new achievement-based rewards. During Night Hunt events, players compete in duels, earn event currency, and unlock rewards by reaching key milestones.

Multiple rankings track performance across metrics such as highest score, shot accuracy, and winning streaks. Top-performing players are awarded exclusive badges, which become permanent additions to their profiles and can be showcased to others.

Continuing to expand the game world

Since its global launch, Trophy Hunter has continued to evolve with regular content updates. New arenas are introduced at least once a month, bringing fresh environments and tactical challenges. The latest addition, released on February 27, brings the total number of arenas to 18.

Alongside new locations, the game continues to develop both social and individual gameplay experiences. Features like Club Race enhance team-based competition, while Night Hunt adds a new layer focused on individual skill, progression, and personal achievement—encouraging players to revisit familiar locations under more demanding conditions and driving deeper engagement.

The post Trophy Hunter introduces Night Hunt – a new nighttime hunting experience appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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OUD and SuperGaming Launch Prime Rush in Brazil, Bringing Battle Royale and Extraction Gameplay for Mobile

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  • Prime Rush is now live in Brazil on Google Play Store for Android and the App Store for iOS
  • Features a dual win condition through survival or Cosmium extraction, new Brazilian heroes, and tactical abilities
  • Launches with Ranked Season 1, Battle Pass Season 1: Street Legends, and multiple limited-time modes

Prime Rush, a new mobile shooter combining battle royale survival with extraction-style gameplay, has officially launched in Brazil on the Google Play Store for Android and the App Store for iOS. Developed by SuperGaming in partnership with Spacecaps, the parent company of LOUD, the game has been built with direct feedback from Brazilian players and creators during its Closed Beta and Early Access phases.

Prime Rush introduces a unique twist to the traditional battle royale format. In addition to surviving until the end of the match, squads can secure an early victory by extracting Cosmium, a rare resource that spawns during the final circle. This dual win condition creates a match environment where squads must decide whether to outlast opponents in a final-circle finish or take a more tactical route to win through Cosmium extraction.

The game also features a flexible tactical ability system built for high-tempo mobile combat. Active Abilities such as DeadEye, Shield Dome, Super Speed, and Hunter’s Instinct allow players to approach matches through precision, defence, mobility, and intel respectively.

Speaking on this development Bruno Bittencourt, CEO of LOUD said, “Brazil has one of the most passionate gaming communities in the world, yet we’ve spent years playing games that weren’t built with us in mind. Prime Rush is a game created for Brazilian players, shaped daily by the communities we’ve built over the past decade. We’ve been listening to them every single day. It’s a game that finally feels like home.”

Brazil has one of the most competitive mobile shooter audiences that we have seen, and from the start we wanted Prime Rush to be both authentic and accessible,” said Roby John, CEO and Co-founder of SuperGaming. “For us, that meant building a game that feels true to Brazil while also making sure it runs smoothly across a broad range of devices so more players can experience it the way it was meant to be played.”

The battle takes place on the island of Maré, the setting for Prime Rush’s battle royale extraction experience. Prime Rush also includes a Mini TDM mode (Favela). This is a quick 4v4 mode designed for shorter, high-intensity firefights on the go.

At launch, the game introduces a lineup of new Brazilian heroes including Juliana, Rafael, Miguel, Rogério, Dos Santos, Julia, and Gustavo, with character customization allowing players to personalize their experience. Players can also customize their weapon experience with the new Evo-X skins. These are upgradeable gun skins featuring three switchable Chromas, enhanced visuals and VFX, unique inspect and reload animations, custom fire SFX, unique kill feed treatment, and distinct muzzle and tracer effects.

Prime Rush goes live with multiple limited-time modes including DeadEye Rush, Pants in the Air, and Weapon Roulette, offering players shorter duration matches for quick jump-in and jump-out between sessions beyond its core battle royale extraction gameplay.

The game launches with its first Ranked Season, allowing players to climb through Bronze, Silver, Gold, Platinum, Diamond, Champion, Legend, and Cosmic.

Check out the launch trailer right here: youtube.com/watch?v=Op5KreKoLmY

Prime Rush is now available to download in Brazil on the Google Play Store for Android and the App Store for iOS.

Season 1 Battle Pass: Street Legends

The Season 1 Battle Pass: Street Legends is also here, bringing a new lineup of rewards for players as they progress through the season. These include:

  • New Avatars: Laura, Juliana, Rafael
  • Weapon Skins: Subliminar, Grafitada, Suavidade, Firmeza, Raiz, Brabo, AK-BR7
  • Melee Weapon: Chinela (Slipper)
  • Vehicle Skin: Lenda Urbana
  • Additional Rewards: Stickers, Dive Trails, Emotes, and Portraits

Prime Rush System Requirements

Powered by SuperPlatform, SuperGaming’s in-house tech-stack, Prime Rush currently supports Android 7 and above with 4GB RAM, as well as iOS 15 and above. Based on Early Access performance reports, the game delivers a stable 40 FPS on lower-end devices with recommended graphics settings, while mid to high-end devices can achieve up to 60 FPS.

This makes Prime Rush playable across a wide range of mobile devices, helping ensure that more players in Brazil can access the game on both Android and iOS.

SuperGaming is continuously optimizing Prime Rush to support more devices over time. Performance and visual fidelity may vary depending on hardware and user-selected graphics settings.

For more information follow Prime Rush on Instagram and TikTok.

The post OUD and SuperGaming Launch Prime Rush in Brazil, Bringing Battle Royale and Extraction Gameplay for Mobile appeared first on Americas iGaming & Sports Betting News.

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LOUD and SuperGaming Launch Prime Rush in Brazil, Bringing Battle Royale and Extraction Gameplay for Mobile

Published

on

loud-and-supergaming-launch-prime-rush-in-brazil,-bringing-battle-royale-and-extraction-gameplay-for-mobile

Prime Rush, a mobile shooter combining battle royale survival with extraction-style gameplay, has officially launched in Brazil on Google Play for Android and the App Store for iOS. Developed by SuperGaming in partnership with Spacecaps, the parent company of LOUD, the game has been built with direct feedback from Brazilian players and creators during its Closed Beta and Early Access phases.

Prime Rush introduces a unique twist to the traditional battle royale format. In addition to surviving until the end of the match, squads can secure an early victory by extracting Cosmium, a rare resource that spawns during the final circle. This dual win condition creates a match environment where squads must decide whether to outlast opponents in a final-circle finish or take a more tactical route to win through Cosmium extraction.

The game also features a flexible tactical ability system built for high-tempo mobile combat. Active Abilities such as DeadEye, Shield Dome, Super Speed, and Hunter’s Instinct allow players to approach matches through precision, defense, mobility, and intel respectively.

Bruno Bittencourt, CEO of LOUD, said:
“Brazil has one of the most passionate gaming communities in the world, yet we’ve spent years playing games that weren’t built with us in mind. Prime Rush is a game created for Brazilian players, shaped daily by the communities we’ve built over the past decade. We’ve been listening to them every single day. It’s a game that finally feels like home.”

Roby John, CEO and Co-founder of SuperGaming, added:
“Brazil has one of the most competitive mobile shooter audiences that we have seen, and from the start we wanted Prime Rush to be both authentic and accessible. For us, that meant building a game that feels true to Brazil while also making sure it runs smoothly across a broad range of devices so more players can experience it the way it was meant to be played.”

The battle takes place on the island of Maré, the setting for Prime Rush’s battle royale extraction experience. Prime Rush also includes a Mini TDM mode (Favela) — a quick 4v4 mode designed for shorter, high-intensity firefights on the go.

At launch, the game introduces a lineup of new Brazilian heroes including Juliana, Rafael, Miguel, Rogério, Dos Santos, Julia, and Gustavo, with character customization allowing players to personalize their experience. Players can also customize their weapon experience with the new Evo-X skins. These are upgradeable gun skins featuring three switchable chromas, enhanced visuals and VFX, unique inspect and reload animations, custom fire SFX, unique kill feed treatment, and distinct muzzle and tracer effects.

Prime Rush goes live with multiple limited-time modes including DeadEye Rush, Pants in the Air, and Weapon Roulette, offering players shorter duration matches for quick jump-in and jump-out sessions beyond its core battle royale extraction gameplay.

The game launches with its first Ranked Season, allowing players to climb through Bronze, Silver, Gold, Platinum, Diamond, Champion, Legend, and Cosmic.

Season 1 Battle Pass: Street Legends is also here, bringing a new lineup of rewards for players as they progress through the season. These include:

  • New Avatars: Laura, Juliana, Rafael

  • Weapon Skins: Subliminar, Grafitada, Suavidade, Firmeza, Raiz, Brabo, AK-BR7

  • Melee Weapon: Chinela (Slipper)

  • Vehicle Skin: Lenda Urbana

  • Additional Rewards: Stickers, Dive Trails, Emotes, and Portraits

Prime Rush System Requirements
Powered by SuperPlatform, SuperGaming’s in-house tech stack, Prime Rush currently supports Android 7 and above with 4GB RAM, as well as iOS 15 and above. Based on Early Access performance reports, the game delivers a stable 40 FPS on lower-end devices with recommended graphics settings, while mid-to-high-end devices can achieve up to 60 FPS.

This makes Prime Rush playable across a wide range of mobile devices, helping ensure that more players in Brazil can access the game on both Android and iOS. SuperGaming is continuously optimizing Prime Rush to support more devices over time. Performance and visual fidelity may vary depending on hardware and user-selected graphics settings.

Players can check out the launch trailer here: https://www.youtube.com/watch?v=Op5KreKoLmY

The post LOUD and SuperGaming Launch Prime Rush in Brazil, Bringing Battle Royale and Extraction Gameplay for Mobile appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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