Gaming
Odeeo Raises $1M to Bring Non-Disruptive Audio Ads to Games
The $1 million pre-seed round was led by Play Ventures, the leading early-stage gaming VC, with participation from gaming founders and angel investors such as Eric Seufert (through his Mobile Dev Memo Syndicate) and Michail Katkoff (founder of ‘Deconstructor of Fun’ and Savage Game Studios). Odeeo aims to help publishers monetize better with non-intrusive audio ads that respect player experience and privacy.
The Tel-Aviv based company was founded earlier this year by CEO Amit Monheit and CPO Elad Stern, who met and worked together at mobile monetization platform IronSource, where they led business development and media.
Odeeo is an alumnus of IDCX Studio, a super-seed studio managed by Israeli VC firm AnD Ventures, Mixer Work & Lounge, and the IDC Alumni Association – securing their $1M pre-seed round under 6 months. “We are extremely proud of Amit & Elad”, says Ariel Cohen, Partner, AnD Ventures & IDCX Studio program lead. “Their laser-focused strategy and relentlessness in disrupting a large existing market are incredible!”
Odeeo offers advertisers a rare opportunity: to be among the first to connect with one-third of the globe’s population via non-disruptive, personalized audio messages in mobile games, the world’s fastest-growing entertainment medium. Its lightweight SDK has already been integrated with over 100 games, serving campaigns by Fortune 500 brands such as McDonald’s, CBS, and Progressive — and has a waitlist of over 200 additional game titles.
“Odeeo has made incredible progress this last year, with our product, our client waitlist, and our extraordinary team of top talents”, say the co-founders. “We are excited to now be backed by great value-add investors who will help us get to the next level even faster”. The company aims to shake up in-game advertising, a huge market that currently drives 25% of the $175.8 billion that the games industry is projected to generate in 2021.
Odeeo says existing options inhibit and disrupt gameplay in a way audio ads do not. “As gamers, we understand the frustration of seeing yet another pop-up in the midst of our session, and we also know that publishers are looking for better ways to monetize especially with CPM compression and degraded targeting current options offer. Odeeo is a Win-Win-Win solution for gamers, developers, and advertisers”, says CEO Amit.
In-game advertising is already a huge market, but Odeeo says its platform is differentiated by focusing on building a product that supports game advertising at scale. The $1 million funding will enable the team to accelerate client onboarding and development of its platform where advertisers can bid programmatically through traditional ad-buying platforms on IAB-recognized formats, using unique targeting capabilities.
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Amusnet
Amusnet Releases its Latest Crash Game “Hot Racing”
Amusnet has released its latest crash game, Hot Racing. This high-energy game throws players straight onto the track, where every second matters and every decision can boost the win.
Place the bet and watch the race unfold. The multiplier starts climbing the second the cars hit the track, and every moment the player stay in pushes the potential win higher. Want to play it smart? Use the 50% Cash Out to secure part of your winnings while keeping the rest in the race. Push too far, though, and a car can drop out – taking your bet with it. It’s all about timing.
Every round brings a fresh shot of adrenaline. Ready to level up? Place an additional side bet and pick the car you think will surge ahead and win the race. It’s your chance to add more excitement and boost your strategy.
Prefer a more laid-back approach? Turn on Autoplay. Set your number of rounds and your target multiplier, and let the game do the work. Once your target hits, your win locks in automatically – smooth, simple, and stress-free.
The tension builds in seconds. The stakes keep rising. Every race puts you right on the edge – go bigger or cash out now? That’s where the real thrill kicks in.
Hot Racing brings speed, excitement and sharp decision-making into every round. Jump in, trust your instincts and grab your win before the race leaves you behind.
Gamble
Play the game and multiply the winnings through the Gambling feature.
Multipliers
The game starts with a multiplier set at 1x and rises gradually and can go up to a max coefficient of 1,000,000. Multiplier can potentially crash at 1x, ending the game round.
50% Cash Out
Players can cash out 50% of their bet during the game round and continue playing with the remaining 50%.
Side Bet
Add extra excitement with the Side Bet! Pick the car you think will be the faster in the race and increase the potential payout.
Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.
The post Amusnet Releases its Latest Crash Game “Hot Racing” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Diamond Coins
Wazdan enhances Hot Slot™ series with Hot Slot™: Diamond Coins
Wazdan, the gain-focused game developer, has bolstered its high-performing Hot Slot
portfolio with the launch of Hot Slot
: Diamond Coins, a vibrant new title that merges the series’ retro charm with mechanics from its flagship Coins
collection.
Staying true to the Hot Slot
format, the game spans 15 reels and features fan-favourite mechanics including Cash Infinity
and Hold the Jackpot
, alongside specially designed Bonus symbols to boost engagement.
In the Hold the Jackpot
Bonus Game, players compete for a Grand Jackpot of up to 3,000x their stake. Standard Hot Slot
symbols also remain active on any reel without a Bonus symbol, using two paylines to deliver consistent base-game wins.
The Chance Level
feature adds an extra layer of strategy and excitement, increasing the likelihood of triggering the Hold the Jackpot
Bonus Round and offering players a more personalised gameplay experience.
Radka Bacheva, Head of Sales and Business Development at Wazdan, said:
“Hot Slot
: Diamond Coins marks an exciting milestone in the evolution of the Hot Slot
series. By combining the retro aesthetics players love with the proven performance of our Coins
mechanics, and layering in Cash Infinity
, Hold the Jackpot
, and Chance Level
, we’ve created a dynamic experience that immediately captures attention and delivers engaging, high-energy gameplay from the very first spin.”
Hot Slot
: Diamond Coins is now available for integration, designed to perform across global markets and appeal to a broad player base.
The post Wazdan enhances Hot Slot™ series with Hot Slot™: Diamond Coins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gaming
PopOK Gaming Launches “Matatu Juu”: A Fast-Paced Journey to 10,000x Multipliers
PopOK Gaming has launched its latest title, Matatu Juu, a fast-paced crash game that brings the vibrant energy of urban commutes to the gaming world. Inspired by the lively “Matatu” culture, the game challenges players to chase escalating multipliers, with the potential for wins of up to 10,000x.
High-Stakes, Player-Controlled Action
At the heart of Matatu Juu is the intuitive Cashout mechanic, giving players full control to decide the perfect moment to secure their rewards before the inevitable crash. Timing and strategy define the thrill, creating a tense, adrenaline-filled experience with every spin.
Key Features:
- Massive Multiplier Potential: Chase multipliers soaring up to 10,000x for life-changing wins.
- Player-Centric Control: Cash out at your own pace—play safe or go all-in for the ultimate payout.
- Seamless Gameplay: A clean, engaging interface that’s easy for newcomers but addictive for experienced players.
- Vibrant Urban Theme: A colorful, energetic design that blends cultural flair with modern gaming mechanics.
“With Matatu Juu, we wanted to capture the thrill of a fast-paced commute and turn it into a rewarding gaming journey,” said Luiza Melikyan, Head of Business Development at PopOK Gaming. “Combining simple crash mechanics with huge win potential keeps players on the edge of their seats from start to finish.”
Matatu Juu is now available for integration, offering operators a high-engagement title perfectly suited for players seeking instant-win, social-style gaming experiences.
The post PopOK Gaming Launches “Matatu Juu”: A Fast-Paced Journey to 10,000x Multipliers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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