Gaming
Odeeo Raises $1M to Bring Non-Disruptive Audio Ads to Games
The $1 million pre-seed round was led by Play Ventures, the leading early-stage gaming VC, with participation from gaming founders and angel investors such as Eric Seufert (through his Mobile Dev Memo Syndicate) and Michail Katkoff (founder of ‘Deconstructor of Fun’ and Savage Game Studios). Odeeo aims to help publishers monetize better with non-intrusive audio ads that respect player experience and privacy.
The Tel-Aviv based company was founded earlier this year by CEO Amit Monheit and CPO Elad Stern, who met and worked together at mobile monetization platform IronSource, where they led business development and media.
Odeeo is an alumnus of IDCX Studio, a super-seed studio managed by Israeli VC firm AnD Ventures, Mixer Work & Lounge, and the IDC Alumni Association – securing their $1M pre-seed round under 6 months. “We are extremely proud of Amit & Elad”, says Ariel Cohen, Partner, AnD Ventures & IDCX Studio program lead. “Their laser-focused strategy and relentlessness in disrupting a large existing market are incredible!”
Odeeo offers advertisers a rare opportunity: to be among the first to connect with one-third of the globe’s population via non-disruptive, personalized audio messages in mobile games, the world’s fastest-growing entertainment medium. Its lightweight SDK has already been integrated with over 100 games, serving campaigns by Fortune 500 brands such as McDonald’s, CBS, and Progressive — and has a waitlist of over 200 additional game titles.
“Odeeo has made incredible progress this last year, with our product, our client waitlist, and our extraordinary team of top talents”, say the co-founders. “We are excited to now be backed by great value-add investors who will help us get to the next level even faster”. The company aims to shake up in-game advertising, a huge market that currently drives 25% of the $175.8 billion that the games industry is projected to generate in 2021.
Odeeo says existing options inhibit and disrupt gameplay in a way audio ads do not. “As gamers, we understand the frustration of seeing yet another pop-up in the midst of our session, and we also know that publishers are looking for better ways to monetize especially with CPM compression and degraded targeting current options offer. Odeeo is a Win-Win-Win solution for gamers, developers, and advertisers”, says CEO Amit.
In-game advertising is already a huge market, but Odeeo says its platform is differentiated by focusing on building a product that supports game advertising at scale. The $1 million funding will enable the team to accelerate client onboarding and development of its platform where advertisers can bid programmatically through traditional ad-buying platforms on IAB-recognized formats, using unique targeting capabilities.
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Big Time Gaming
BTG Launches the High-Stakes Thriller, Millionaire Megapots™
Step into the Hot Seat and chase life-changing wins in Millionaire Megapots
, the latest prime-time release from Big Time Gaming.
This isn’t a game for the faint-hearted. Players take centre stage on the studio floor, facing the electrifying reels where every spin could change everything.
The tension ramps up when six or more Coin symbols land anywhere on the reels, triggering the thrilling Hold and Spin feature with three respins to start. Each symbol position becomes its own reel, revealing additional Coins holding prize amounts, multipliers, or coveted Megapots
icons. Every time new Coins land, respins reset to three, keeping the stakes high as the total prize climbs. At the end of the respins, total prizes are multiplied by all revealed multipliers. Collect three matching Megapots
icons to win the corresponding jackpot.
For the ultimate thrill, if every reel position reveals a Coin, the Hold & Win bonus doubles the total prize—delivering a show-stopping finale. The Mini, Midi, and Mega Megapots
, displayed above the reels, showcase dynamic jackpots that change with every spin and can only be won during the Hold and Spin feature.
Inspired by the iconic Hot Seat from Who Wants to Be a Millionaire, the Hot Seat Free Spins Gamble replicates the same heart-pounding risk-versus-reward excitement. Players can climb the ladder for up to 50 Free Spins, with unsuccessful gambles risking lost spins. Rungs two and seven act as safety nets, guaranteeing 10 and 20 Free Spins, while classic Lifelines—50:50, Phone a Friend, Ask the Audience—offer support at every stage.
Free Spins are triggered by landing three or more Millionaire Scatters, awarding 10 spins and entry to the Hot Seat Gamble ladder. Each Scatter moves players up the ladder, and during Free Spins, win multipliers start at 1x and increase with every Coin that lands. Additional Scatters extend spins, building tension and potential.
For instant intensity, Bonus Buy offers direct access: Hold and Spin for 65x stake, 12 Free Spins for 125x, or 20 Free Spins for 250x. Power Play, available for 8x stake, guarantees at least 10,000 Megaways
per spin.
With up to 200,704 Megaways
, high volatility, and a maximum win of 91,000x the stake, Millionaire Megapots
delivers the drama, spectacle, and life-changing ambition of the Hot Seat—all powered by BTG’s signature gameplay innovation.
Nik Robinson, Founder and CEO of Big Time Gaming, said:
“With Millionaire Megapots
, we wanted to capture the raw, edge-of-your-seat tension of the Hot Seat. By combining our Megaways
engine with Megapots
and the Hot Seat Free Spins Gamble, players truly feel the heat of the studio floor. It’s all about the big risk, rising stakes, and life-changing reward.”
The post BTG Launches the High-Stakes Thriller, Millionaire Megapots™ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Asia
GodLike Esports’ gaming creator Sharkshe unveils upgraded gaming room powered by Red Bull
GodLike Esports star Sharkshe has revealed her newly upgraded gaming room, created in partnership with Red Bull to deliver a premium streaming and content production setup.
Sharkshe, one of India’s leading female gaming creators, boasts over 500,000 YouTube subscribers and is known for her lifestyle content and livestreams featuring games like Battlegrounds Mobile India (BGMI).
The revamped room is designed to elevate both her streaming and content creation. It features moveable custom studio lights for flexible shooting angles, allowing Sharkshe to produce a variety of content without leaving her room.
Red Bull branding is integrated throughout the setup, including a Red Bull cooler, custom can holders, and a mesh wall for hanging memorabilia and personal items. The layout doubles as a fully functional content studio.
The upgraded space will now serve as Sharkshe’s central hub for livestreams, videos, and other creative content, enhancing the experience for her audience.
The post GodLike Esports’ gaming creator Sharkshe unveils upgraded gaming room powered by Red Bull appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Edvardas Sadovskis CPO at ICONIC21
Drive player engagement higher with ICONIC21’s Mines
Provider introduces an additional arcade game to its expanding collection, enabling operators to capitalize on the increasing demand for dynamic content.
A single action transforms everything in Mines, the newest virtual game from sought-after iGaming content creator, ICONIC21.
Mines operates on a clear grid where each successful uncovering of a safe location immediately increases the multiplier. Enabling the user to choose both the grid dimensions and the count of hidden mines grants them greater control over the unpredictability and possible expansion of their session.
This style of play focuses on the “Cash Out,” a moment of heightened control where the player chooses precisely when to lock in their progress before a mine resets the game board.
The essence of the experience is influenced by managing risk and timing. Players have the option to choose from 3×3, 4×4, or 5×5 grids, in addition to deciding how many mines can show up, effectively creating their own risk-to-reward ratio on the spot.
Mines secures complete market reach with one product, enhancing lifetime value as users revisit to explore new strategies amid various volatility levels, fostering deeper and more meaningful engagement.
This changes the game into a high-efficiency, streamlined format that seamlessly accommodates all player groups.
Edvardas Sadovskis, CPO at ICONIC21, said: “Mines is the perfect balance between simplicity and strategy. Players choose their grid, define their own risk-reward level, and decide how far they want to push their luck.
With the option to use autoplay for fast gameplay and the potential for extremely high multipliers, it creates a thrilling experience where every click matters.
In addition, ICONIC21 provides flexible real estate for custom branding, allowing operators to deliver a bespoke experience that aligns with their specific market identity and target audiences.“
The post Drive player engagement higher with ICONIC21’s Mines appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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