Canada
Minnesota Vikings Team with SharpLink Gaming to Offer NFL Fans Free Fantasy-Style “Pass or Play” Mobile Gaming Experience
SharpLink Gaming Ltd., a pioneer of game-changing technological solutions and experienced-based services for the U.S. online sports betting industry, announced that the NFL’s Minnesota Vikings have again teamed with SharpLink to provide its valued super fans with a fun, free-to-play, fantasy-style online game called Pass or Play.
For the third consecutive year, Pass or Play challenges fans to create their own team each week and join a group with friends, co-workers or other NFL fans. Game participants will need to set a new line-up chosen from three cards dealt for each position, keeping the player dealt or taking the chance on the next two cards to choose another. Players can come back every day for new cards if they previously passed on all three cards for any given position. Once game day arrives, the player’s line-up is set, earning points similar to traditional fantasy games. Participants compete for fun prizes each week awarded by sponsor Mystic Lake Casino and Hotel and the Minnesota Vikings through the entire regular season.
Scott Kegley, Executive Director of Digital Media and Innovation at the Minnesota Vikings, stated, “We have an incredible fan base that spans the globe. By offering free-to-play games like Pass or Play, we can engage our fans through our mobile app throughout the week, leading up to game day. We’re excited to continue working with SharpLink on Pass or Play for the third consecutive season. It’s a game we feel is best-in-class, blending luck and skill, and engaging our fans that crave this type of gaming experience.”
“With more than 60 million Americans actively playing free-to-play fantasy style games and contests online last year, digital gamification of real time sports has become a must-have fan engagement tool by sports media publishers, leagues and teams,” noted SharpLink CEO Rob Phythian. “Moreover, our team’s 15+ years of experience and expertise in designing, developing, testing, hosting and managing fantasy games and online sports betting make it easy for sports leagues to reach and interact with their fans in multiple ways – from traditional fantasy games to full geo-targeted betting integrations. While Minnesota has not yet legalized online sports betting – and may not in the foreseeable future – creating innovative and fun gaming experiences for millions of Vikings fans is hugely rewarding for us, particularly given that the team represents SharpLink’s home state of Minnesota. Skol!”
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Hard Rock Digital announced the official launch of Hard Rock Bet in Ontario, Canada, marking the company’s first international market expansion and bringing its award-winning mobile sportsbook and online casino platform to players across the province.
Hard Rock Bet enters Ontario with a differentiated offering that combines a premium online sportsbook experience with one of the largest online casino selections in the market, featuring more than 3000 games, including top slots, table games, and live dealer content from leading providers. The platform delivers an intuitive player experience, fast deposits and withdrawals, and parlay wagering across fan-favorite sports from around the world. Ontario players will have access to exclusive Legendary Reward Drops at launch, as well as online Unity Points, which can be redeemed in the Hard Rock Bet Reward Store.
The Ontario launch reflects Hard Rock Digital’s commitment to building a truly local presence in Canada. Hard Rock Bet draws on the legacy of Hard Rock Hotel & Casino Ottawa, which has established itself as a trusted destination in the province. The company has an Ontario-based marketing team and a 24/7 local customer support operation to provide players with around-the-clock service.
“Expanding into Ontario with Hard Rock Bet marks the first time we’ve brought our platform to an audience outside the US. We’re excited to introduce Ontario players to a premium entertainment experience that reflects the energy and service synonymous with the Hard Rock brand. And by investing in local talent, local partnerships, and localized customer support, we’re creating an experience designed specifically for Ontario players,” said Marlon Goldstein, Executive Managing Director & CEO of Hard Rock Digital.
“Hard Rock Hotel & Casino Ottawa has the reputation of bringing people together for amplified entertainment experiences, and we’re excited to see that spirit extend into the digital space. The launch of Hard Rock Bet is a natural next step for the Hard Rock brand in Ontario, and we look forward to building on that connection with guests and players over time,” said Christine Crump, President of Hard Rock Hotel & Casino Ottawa.
The launch will also be supported by connections to Toronto’s iconic music scene, including a collaboration with Canadian artist Choclair that remastered a celebrated 20-year-old track, “Let’s Ride,” to celebrate Hard Rock Bet’s arrival in Ontario.
Hard Rock Bet is available for download via iOS and Android and can also be played on desktop via HardRockBet.ca.
The post Hard Rock Bet Brings World-Class Sports Betting and Online Casino to Ontario appeared first on Americas iGaming & Sports Betting News.
Supplier says its slot content is live across most tier-one Alberta brands, extending its Canadian footprint to three provinces.
1X2 Network has gone live in Alberta, launching with seven operators in the province’s newly regulated iGaming market.
The supplier said the rollout covers the majority of Alberta’s tier-one brands. It added that its content has secured homepage placement across operator lobbies since the market opened, with Iron Dog Studio’s 3 Hot Chilli Peppers featuring on the homepages of most operators in the province.
The Alberta launch follows 1X2 Network’s existing presence in Ontario and Quebec. The company said Alberta will be treated as a core market for future game releases, with new titles included in its ongoing release schedule for the province.
Kevin Reid, Chief Executive Officer at 1X2 Network, said: “Going live in Alberta with seven operators is a fantastic start and a real milestone in our North American journey.
“North America is a primary focus for us this year, and Alberta is now a core market for everything we release. We’re excited to build on this momentum as we expand further across the region.”
The post 1X2 Network launches in Alberta iGaming market with seven operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
1X2 Network has deepened its commitment to North America by going live in Alberta, launching with seven operators in the province’s newly regulated iGaming market. The rollout spans the majority of Alberta’s tier-one brands and reinforces the supplier’s decision to make the region a primary focus for the year ahead.
Since the market opened, 1X2 Network content has secured prominent homepage placement across operator lobbies, giving its studios immediate visibility with Albertan players from day one. Leading the way is Iron Dog Studio’s 3 Hot Chilli Peppers, the network’s flagship title, which currently features on the homepages of most operators in the province.
The launch builds on the momentum 1X2 Network has established in Ontario and Quebec, where its content has resonated strongly with local players. On the back of that success, the supplier has confirmed Alberta as a core market for all future game releases, ensuring new titles reach Albertan players as part of its ongoing release schedule.
Alberta represents the latest step in a wider North American growth strategy, with its Canadian presence now spanning three provinces.
Kevin Reid, Chief Executive Officer at 1X2 Network, said: “Going live in Alberta with seven operators is a fantastic start and a real milestone in our North American journey.
“North America is a primary focus for us this year, and Alberta is now a core market for everything we release. We’re excited to build on this momentum as we expand further across the region.”
The post 1X2 Network goes live in Alberta as North American expansion gathers pace appeared first on Americas iGaming & Sports Betting News.
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