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Crown Royal Partners With Columbia Records To Unite Artists And NBA 2k League Teams Through Virtual Music & Gaming Series, Featuring Hawks Talon Gaming And Detroit Pistons GT

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As the professional basketball season comes to a close, basketball fans everywhere can continue their love of the game at home with the launch of the Crown Royal and Columbia Records gaming collaboration: The Crown Crossover – Music, Gaming and Culture Series. This six-episode series streams on the official Crown Royal Facebook page, featuring Columbia Records artists Quinn XCII, Joey Bada$$CHASE B and more, playing NBA 2K. This unique partnership sits at the intersections of gaming, music and basketball, with each artist connecting and competing with top gamers, including iPodKingCarter, Aerial Powers, Erin Ashley Simon and Mike LaBelle.

During the weekly livestream series, a Columbia Records artist, two NBA 2K League players from the Detroit Pistons GT or Hawks Talon Gaming, and gamer will be discussing their latest projects and basketball, engaging with 21+ fans, and enjoying a Crown Royal cocktail responsibly. The first two episodes featured Columbia artist Quinn XCII, and fans will be able to watch the final four episodes with Joey Bada$$ and Chase B every Wednesday this month.

 

In addition to the Columbia Records partnership, Crown Royal has inked team deals with two official NBA 2K League affiliates, the Hawks Talon Gaming and Detroit Pistons GT. As part of these deals, Crown Royal will be working with each team to engage with fans at this exciting connection of gaming and esports.   

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“Our partnership with Columbia Records, the Pistons GT and Hawks Talon for The Crown Crossover livestream is another way for us to take our passion and love for the game of basketball and bring it directly to our fans,” said Nicky Heckles, Vice President of Crown Royal. “This weekly experience brings some of the league’s brightest stars, professional gamers and musicians together in a way we can’t help but be excited about.”

Hosts include Jeff Eisenband and Phil VisuIn total, there will be six episodes through the end of August.

“Being able to bring together music and gaming culture into one program with our partners at Crown Royal is an authentic match,” said Hannah Satzke, Brand Partnerships Columbia Records. “We are excited to launch this series with Crown Royal and our incredible group of talent.”

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Betty

Thunderkick commits to growth in Ontario with Betty partnership

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Independent slots studio Thunderkick has agreed a deal with Ontario-based operator Betty to supply the rapidly growing online casino with a diverse collection of globally popular titles.

Betty, an official partner of sporting franchises Toronto Maple Leafs and Toronto Raptors, has risen to prominence since its 2022 establishment, when it was built following the consultation of 300 casino players to create the optimal iGaming environment.

Distinguishing itself from North American competitors by catering specifically to slot enthusiasts rather than sports bettors, the operator has curated a portfolio of 2,800 games, hand-picked to deliver customers maximum entertainment value.

Thunderkick’s content is the latest to be integrated into Betty’s online casino, and the agreement will see a selection of its most popular titles, including The Wildos 2, Midas Golden Touch 3, and Esqueleto Explosivo 3, made available to a greater number of Ontarian players.

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Thunderkick marked its debut in the Canadian province in Q2 of 2024, and has since partnered with a network of leading operators to improve its market position. The collaboration with Betty will further amplify its visibility in a key jurisdiction as the provider looks to reinforce its reputation as a global slot developer.

Svante Sahlström, CCO at Thunderkick, said: “It’s our mission at Thunderkick to go deeper, not wider, in 2025. That means forging meaningful, lasting relationships in target markets as opposed to securing as many commercial deals as possible.

“Since entering Ontario over 12 months ago, we have worked tirelessly to enhance our presence in the province, and working with leading brands such as Betty allows us to bring our unique games to a deeper pool of Canadian players.”

Paraskeva Smirnova, Casino Operations Manager at Betty, added: “Betty’s USP has always been our drive to build a slot portfolio with the very best titles from the industry’s most creative suppliers.

“Thunderkick’s passion for slot development is there for all to see, and the introduction of its games to our casino further elevates the consumer experience.”

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BCLC

Save the Date: BCLC’s New Horizons in Safer Gambling Conference Returns November 2026

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BCLC is pleased to announce the return of the New Horizons in Safer Gambling Conference, taking place November 2–4, 2026, at the JW Marriott Parq Vancouver.

This global event brings leading voices in research, policy and industry together to explore innovative approaches to safer gambling. Attendees can expect two days of forward-thinking dialogue, evidence-based insights and collaborative solutions to help shape the future of player health.

Sponsorship Opportunities Now Available

New to the 2026 conference, BCLC is excited to offer sponsorship opportunities to organizations that share BCLC’s passion for safer gambling. Benefits of sponsoring New Horizons 2026 include industry visibility, leadership recognition and meaningful engagement with a global audience. To learn more about sponsorship, please e-mail [email protected].

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Registration and program details will be released later this fall.

The post Save the Date: BCLC’s New Horizons in Safer Gambling Conference Returns November 2026 appeared first on Gaming and Gambling Industry in the Americas.

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absolutebet Secures AGCO Registration as an Internet Gaming Operator in Ontario

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Internet Gaming Operator by the Alcohol and Gaming Commission of Ontario (AGCO).

This significant milestone authorizes absolutebet to offer regulated iGaming services in Ontario’s legal market under the oversight of AGCO and iGaming Ontario (iGO).

The registration marks a key step in absolutebet’s mission to bring a trusted, responsible, and innovative online casino experience to Ontario players. absolutebet is committed to operating with integrity and transparency, meeting all provincial standards for player protection, responsible gambling, anti-money laundering, and game integrity.

Securing AGCO registration is more than a milestoneit’s the start of absolutebet’s journey in one of the most exciting regulated markets in the world,” said Chen Truman, Founder of absolutebet. “We are building a brand that will grow with the Ontario community and set the stage for future expansion.”

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On the regulatory milestone, Krisztina Kalla, Legal & Regulatory Compliance Advisor of absolutebet, commented: “I’m incredibly proud to see all the hard work behind this license pay off. Securing AGCO registration has taken months of preparation and close collaboration with regulators and partners. I am very happy to see the result of that work, and even more excited as we move into the launch phase and open up the absolutebet community to Ontario players in a fun and responsible way.”

Ontario is recognized as one of the most competitive and fast-growing regulated iGaming markets in North America. With AGCO registration secured, absolutebet will move forward with the final stages of its iGO onboarding process in preparation for launch.

 

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