GameRefinery by Vungle mobile game market review June 2021

GameRefinery by Vungle has released its latest analysis of the mobile games market in the US, China and Japan. This bulletin is published monthly to review the most significant updates, trends and changes in the industry.

GameRefinery analysts have handpicked top updates from June, such as Sonic the Hedgehog’s 30th-anniversary celebrations and RuneScape’s debut on mobile.

Some highlights of this bulletin include:

• Sega has collaborated with several mobile games to celebrate 30 years of Sonic the Hedgehog by bringing the iconic Sonic characters into their mobile worlds. The Chinese version of Ulala: Idle Adventure’s (不休的乌拉拉) featured a “World Boss” style PVE mode, where players tried to defeat Dr Robotnik with their characters together with Sonic.

• The “In The Heights” musical drama film is trending just about everywhere, including mobile games. Roblox launched a hangout party modelled around the movie’s Washington Heights city block.

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• Runescape has proven to be one of the most enduring MMOs of all time. This month it enabled a crossplay mobile version of “new Runescape”.

• China celebrated its traditional summer festival, the Dragon Boat Festival, aka “Double Five,” in June. Almost all the mobile games in China had at least some level of Dragon Boat Festival-dedicated festivities during the month.

• June is one of the most popular months to get married in Japan, and “June Bride” is a term that you’ll often see in Japanese manga and anime. So it’s no surprise that June Bride-related events popped up in Japanese mobile games. Uma Musume Pretty Derby’s characters went to a resort island to compete in survival challenges to become a model for a wedding dress collection.

More details, here!