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Adverty launches In-Play™ and In-Menu™ ads in Magic Finger 3D and World Hockey Manager 2021

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Leading in-game advertising specialist, Adverty AB (publ), today announces two new games launching in its network, which will include Adverty’s seamless In-Play formats for both branding and performance advertising to global audiences.

First out is Magic Finger 3D from Lucky Kat Studios. With an amazing seamless integration of Adverty’s In-Play format.

“This combination of In-Play performance advertising is something the industry has been eagerly awaiting. The combination of performance advertising with strong branding leads to a powerful multiplier effect,” says Adverty CEO, Tobias Knutsson.

Herdjie Zhou, CEO of Lucky Kat Studios, adds: “We are delighted to launch In-Play in Magic Finger 3D – our most successful game to date, which recently surpassed 20 million downloads. With the additional and incremental revenue we have seen a solid increase in Average Revenue Per Daily Active User (ARPDAU) without any downside to player engagemen

Based in The Hague, The Netherlands Lucky Kat Studios produces and publishes casual games with a pop culture twist. In addition to its recent chart-topper Magic Finger 3D, Lucky Kat is also the creator of cult hits such as Road Crash, Nom Plant and Ice Cream Roll.

In addition, Gold Town Games (GTG)’s World Hockey Manager 2021 has now gone live with its first In-Play integration as well as clickable In-Menu units that appear organically during breaks in the game.

Thomas Jonasson from Gold Town Games explains: “World Hockey Manager 2021 has a very well-defined audience with over 80% of players being male and aged 20-45; concentrated in countries where Ice Hockey is a popular sport. We believe that the addition of In-Menu ads we are already leveraging will make our game very attractive to advertisers looking to reach our target audience.”

Thorbjörn Warin, Chief Supply Officer at Adverty, says: “We are thrilled to bring Adverty’s unique, seamless and unobtrusive ad offering to wider audiences. We are seeing a strong and increasing demand for advertising opportunities within the gaming vertical. In-game advertising is expected to see tremendous growth in the coming years, as more advertisers add gaming to their media mix and game publishers start using these new monetisation solutions.”

“We are thrilled to welcome Magic Finger 3D and World Hockey Manager 2021 to the world of seamless in-game advertising and we look forward to long and mutually beneficial relationships with Gold Town Games and Lucky Kat Studios. I am super excited to see the effects of this killer combination being delivered to such a large audience,” adds Tobias Knutsson.

This news follows Adverty’s recent partnerships with InMobi and Verizon Media, which enable a wide range of partners and advertisers to access Adverty’s in-game ad inventory, in order to reach wide audiences within gaming, maximise brand exposure and publisher monetisation.

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Arena Racing Company

Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License

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Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.

The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.

Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”

The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.

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Battle of the Tribes

POLYTOPIA WORLD CHAMPIONSHIP 2025 BREAKS RECORD PARTICIPATION AS FINALS DRAW CLOSER

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Celebrated strategy game The Battle of Polytopia confirms its first ever World Championships has exceeded expectations with over 10,000 sign-ups in its qualifying rounds. While no stranger to tournaments, previously hosting smaller scale, local tournaments called ‘Polysseums’, developer Midjiwan’s first step into global esports has been met with extreme success. The inclusive esports event has a $10,000 prize pool and will conclude on 6 December 2025, 14:00-21:00.

The finals will take place in front of a live-studio audience, with expert commentary and a chance to peek behind the scenes at Midjiwan itself. First place will receive $4,000, the runner-up will take away $2,000, the third and fourth place finishers will get $1,500, and the fifth and sixth place $500.

The Polytopia World Championship 2025 is being hosted by eSports platform, Challengermode, who Midjiwan has relied on for its monthly local tournaments since 2022. Midjiwan also partnered with Black Molly Entertainment to help organise and manage the event. Black Molly Entertainment have years of experience managing eSports tournaments, with notable events including the Geoguesser World Cup and CS:GO Pinnacle Cup Championship.

Midjiwan has worked closely with its community to ensure engagement is high with each round, building a bespoke ‘Spectator Mode’ into the game so fans can watch each game live through the game itself. In the spectator mode the viewer has visibility of all players simultaneously, with stats on how many cities, technologies, kills and more available for quick access.

Christian Lovstedt, CEO of Midjiwan commented:
“Polytopia has always been about welcoming all kinds of players into the world of 4X strategy. That’s why our championship is open to everyone – not just pros with sponsors. We’ve been thrilled at the amount of interest this tournament received from our community, reaching participation numbers way beyond our expectations. We’re excited to bring the finalists to Stockholm and can’t wait to see the strategies that emerge.”

The Polytopia World Championship 2025 kicked off in September, with its ‘Battle of the Tribes’ qualifying round – weekly battles where players competed to be the best in each of the game’s 12 tribes. After an exciting six weeks, the top player from each tribe faced-off, reducing the qualifiers to six finalists. These six winners are listed down below.

Tribe

Qualifying Player

IMPERIUS

ArthurL248

BARDUR

slimmingboy

OUMAJI

Dreamlander3000

HOODRICK

Theetat

XIN-Xi

LeLiberateur

LUXIDOOR

Meisterlampe

 

Recaps of each round of the tournament prior to the finals can be watched on the official Battle of Polytopia YouTube channel.

 

  • Part 1: Polytopia World Championship 1st Qualifiers Wrap-Up – BARDUR, IMPERIUS, KICKOO, ZEBASI

  • Part 2: Qualifiers Wrap-Up – Oumaji Hoodrick Yadakk & Quetzali – World Champoinship 2025

  • Part 3: Final Qualifiers Wrap-Up – Xin-Xi, Luxidoor, Ai-Mo & Vengir – World Championship 2025

  • Face-off stream: https://youtube.com/live/GnU6mWPoJiY?feature=share

To watch the finals live on December 6,visit here: https://polytopia.io/stream/

To stay up to date on the Polytopia World Championship 2025, or purchase one of the limited tickets for the live event, visit the official website or join the Official Polytopia Discord.

The post POLYTOPIA WORLD CHAMPIONSHIP 2025 BREAKS RECORD PARTICIPATION AS FINALS DRAW CLOSER appeared first on European Gaming Industry News.

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Betiator

Delasport Unveils a Crash Game for Sports Betting

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Leading iGaming supplier Delasport teases a one-of-a-kind sports betting crash game called Betiator – a new in-play experience that merges live sports with the tension and excitement of crash games.

Inspired by the groundbreaking casino genre, the company once again pushes the whole industry to a new phase in evolution by allowing sports bettors to play in the same easy and fun way as fellow casino players. Crash games are booming in the casino world, showing that players crave more emotional, fast, and visually engaging formats – and Betiator brings that same adrenaline-charged energy to the sportsbook.

It changes the scene by introducing a truly innovative way to bet on sports, keeping players at the edge of their seats during the game. Designed to excite both sports bettors and casino players, it marks a defining moment for innovation.

This product comes as a logical next step in the evolution of live betting and the company’s goal to disrupt the iGaming industry. It demonstrates Delasport’s successful commitment to unique innovation: a strategy they call “Going Beyond Content” –building on the success of products and features like SuperPot, My Sportsbook, My Combo, Double My Winnings, and many more.

“Sports bettors deserve the same level of innovation and excitement that casino players get all the time,” Delasport’s CEO Oren Cohen Shwartz says. “At Delasport we’re taking the whole game to a new playing field with Betiator. Live betting won’t feel outdated anymore as we’re bringing in the thrill of the casino to sports betting.”

While details about Betiator remain under wraps for now, Delasport promises a completely new way to experience live sports. Operators and partners eager to see it in action can schedule exclusive demos and discover more at ICE Barcelona 2026, taking place January 19–21, where Betiator will make its official debut.

The post Delasport Unveils a Crash Game for Sports Betting appeared first on European Gaming Industry News.

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