Gaming
Adverty and InMobi launch in-game advertising for global brands and agencies
Adverty AB (publ), the leading in-game platform for advertisers, agencies and game developers, and InMobi, the world’s leading independent marketing cloud, announced the official launch of in-game advertising on InMobi Exchange. The partnership will enable brands and agencies across the globe to reach premium mobile users with ads that blend into the game environment, such as electronic advertising boards in an esports arena or the extremely popular casual and hypercasual gaming space, using Adverty’s multi-patented in-game ad technology.
“This news is further proof that the most exciting, largely untapped media frontier is very much open for business. What’s more, both branding and performance advertising options are available, meaning that advertisers can unlock previously unreachable audiences at scale and turbocharge their marketing efforts in ways never before thought possible. With this partnership, the door is wide open for further innovation,” says Tobias Knutsson, CEO, Adverty.
Kunal Nagpal, SVP and GM, Publisher Platforms and Exchange at InMobi comments: “In-game advertising is one of these new frontiers that allow advertisers to interact with their consumers in a highly intuitive way. InMobi’s technology and unmatched mobile in-app expertise allows global advertisers to access the highly engaged and diverse mobile gaming audience in a medium that is becoming increasingly relevant.”
Indeed, gaming has become an extremely attractive media channel for advertisers in recent years, with opportunities for brands to deliver high-impact creatives to a highly engaged global audience of over 3 billion gamers. In 2020, mobile gaming saw unprecedented growth both in terms of users and time spent.
Adverty delivers unobtrusive advertising which connects brands and audiences through its revolutionary technology built specifically for gaming, while buy-side clients can now access innovative formats in mobile games at scale more easily than ever before.
With significant demand for its seamless and non-interruptive in-game inventory, Adverty launched a world-first In-Menu offerings. This enables contextually relevant IAB display banner ads in between gameplay and enhances a highly innovative product suite that also allows brands to take over billboards and other virtual outdoor sites within games.
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Edvardas Sadovskis CPO at ICONIC21
Drive player engagement higher with ICONIC21’s Mines
Provider introduces an additional arcade game to its expanding collection, enabling operators to capitalize on the increasing demand for dynamic content.
A single action transforms everything in Mines, the newest virtual game from sought-after iGaming content creator, ICONIC21.
Mines operates on a clear grid where each successful uncovering of a safe location immediately increases the multiplier. Enabling the user to choose both the grid dimensions and the count of hidden mines grants them greater control over the unpredictability and possible expansion of their session.
This style of play focuses on the “Cash Out,” a moment of heightened control where the player chooses precisely when to lock in their progress before a mine resets the game board.
The essence of the experience is influenced by managing risk and timing. Players have the option to choose from 3×3, 4×4, or 5×5 grids, in addition to deciding how many mines can show up, effectively creating their own risk-to-reward ratio on the spot.
Mines secures complete market reach with one product, enhancing lifetime value as users revisit to explore new strategies amid various volatility levels, fostering deeper and more meaningful engagement.
This changes the game into a high-efficiency, streamlined format that seamlessly accommodates all player groups.
Edvardas Sadovskis, CPO at ICONIC21, said: “Mines is the perfect balance between simplicity and strategy. Players choose their grid, define their own risk-reward level, and decide how far they want to push their luck.
With the option to use autoplay for fast gameplay and the potential for extremely high multipliers, it creates a thrilling experience where every click matters.
In addition, ICONIC21 provides flexible real estate for custom branding, allowing operators to deliver a bespoke experience that aligns with their specific market identity and target audiences.“
The post Drive player engagement higher with ICONIC21’s Mines appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gaming
Master Momentum to Conquer Pinball Rush from VeliPlay
The latest crash-themed game from the powerhouse provider eliminates the rising curve format and relies on physics and designed pinball dynamics instead.
Release the ball. Allow physics to take charge. That’s the concept behind Pinball Rush, the crash-themed instant win game from popular content creator, VeliPlay.
Pinball Rush abandons the traditional gradual progression format and is instead driven by designed pinball dynamics.
The ball does not simply descend. Rather, it battles gravity, bouncing through Kickers, Slingshots, Bumpers, and One-Way Gates, remaining in motion until the landing determines the outcome.
Each impact recalibrates the path. Momentum increases. Tension intensifies.
This enables Pinball Rush to connect classic arcade nostalgia with contemporary gambling mechanics, providing a new option to conventional slots and typical crash games.
Here’s how it functions…
Gamers make a wager, select one of three difficulty tiers, and dive into a realm structured for constant movement.
The round concludes when the ball falls into one of the nine bottom cells, and the Multiplier is secured. The Multiplier Crater subsequently adds another multiplier and sends the ball back into the game.
The Bonus Saucer, activated by striking the five Light Activation Bumps, seizes the ball, adds a further Multiplier, and sends it off in a different direction before turning off.
Escalation stays managed within a specified rebound threshold (50 bumps), guaranteeing consistent round duration and uniform volatility.
Here’s a detailed glance at a few of the game’s key moments:
- Rebound-Driven Physics: Unlike static RNG results, the game uses “bounded escalation” so that every “bounce” increases the Multiplier potential.
- High-Speed Gameplay: Designed for short, intense sessions that keep players engaged.
- Visual Flair: Modern, neon-inspired “Arcade 2.0” aesthetic that stands out in a crowded casino lobby.
- Mobile-First Design: Fluid gameplay optimised for “thumb-play” on handheld devices.
Yevheniia Bocharova, CEO at VeliPlay, said: “We wanted to move beyond the static rising line of traditional crash games and give players a tactile, visual representation of their luck.
“By blending engineered pinball physics with high-stakes Multipliers, we’ve created a single-player flow that feels both nostalgic and cutting-edge. It’s not just about the result, it’s about the journey of the ball.
“With full Bonus Buy and Free Bets compatibility, we’re giving operators a versatile tool to engage a demographic that is increasingly looking for active rather than passive gaming experiences.
“The instant-win category is evolving rapidly, and Pinball Rush is our answer to the demand for more interactive, physics-based content. Pinball Rush fits perfectly into any modern operator’s lobby, offering a high-energy alternative to slots that bridges the gap between arcade play and the next generation of iGaming.”
The post Master Momentum to Conquer Pinball Rush from VeliPlay appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Aviamasters™ 2
New Aviamasters™ 2 from BGaming Drives Larger Payouts
Rapidly expanding content provider fuels up for another high-flying hit in this groundbreaking sequel
Popular iGaming content provider BGaming is taking to the skies once again for the sequel to its award-winning Aviamasters
casual game, Aviamasters
2.
The organic growth of Aviamasters
, which made it BGaming’s biggest #Casual viral hit, inspired the decision to make the sequel. The game sees Aviamasters
soar to new heights, with improved graphics, exciting new features, and an increased maximum multiplier, which has quadrupled from x250 to x1,000.
Aviamasters
became famous across streaming platforms worldwide, with streamers and players shouting “LAND!” as they watched their planes stack up wins mid-flight. These core landing mechanics remain the same in the sequel. Players watch as their plane flies through the sky, gathering wins and collecting multipliers, all while trying to avoid dangerous obstacles and land safely.
Four booster symbols can be picked up during any flight, while the Buy Bonus mode, known as the Safe Landing feature, can guarantee a landing for x50 the player’s stake. Players should be aware that Safe Landing increases their stake on each spin and can be deactivated at any time.
Aviamasters
found success with the streaming community, and BGaming has tapped into this relationship during the creative process for Aviamasters
2. Selected streamers have provided feedback on the gameplay, ensuring it exceeds the high standards set by the original.
Aviamasters
2 also tweaks the sound and visuals to appeal to a wider audience. These changes make the game more casual-looking, inviting players to enjoy its fast rounds and unpredictable features. Like the original, it will be added to BGaming’s #Casual portfolio.
It is not just players and streamers who will benefit from Aviamasters
2. The game can also be customised to reflect operator branding, providing the title with a wide reach and high marketing potential. The original game delivered viral moments that converted into traffic and big hits for operators, and the sequel promises more of the same.
Vasili Pauliuchenko, Game Producer at BGaming, said, “The first Aviamasters
was a massive hit for us, with players loving its signature “LAND!” mechanics. With Aviamasters
2, we have kept everything that players loved about the original title and improved upon it.
The game is bigger and better than its predecessor, building on its success with greater winning potential and even more gameplay features. We can’t wait to hear even more shouts of “LAND!” coming from players when the sequel hits casino lobbies.”
The post New Aviamasters™ 2 from BGaming Drives Larger Payouts appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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