Gaming
Adverty and InMobi launch in-game advertising for global brands and agencies
Adverty AB (publ), the leading in-game platform for advertisers, agencies and game developers, and InMobi, the world’s leading independent marketing cloud, announced the official launch of in-game advertising on InMobi Exchange. The partnership will enable brands and agencies across the globe to reach premium mobile users with ads that blend into the game environment, such as electronic advertising boards in an esports arena or the extremely popular casual and hypercasual gaming space, using Adverty’s multi-patented in-game ad technology.
“This news is further proof that the most exciting, largely untapped media frontier is very much open for business. What’s more, both branding and performance advertising options are available, meaning that advertisers can unlock previously unreachable audiences at scale and turbocharge their marketing efforts in ways never before thought possible. With this partnership, the door is wide open for further innovation,” says Tobias Knutsson, CEO, Adverty.
Kunal Nagpal, SVP and GM, Publisher Platforms and Exchange at InMobi comments: “In-game advertising is one of these new frontiers that allow advertisers to interact with their consumers in a highly intuitive way. InMobi’s technology and unmatched mobile in-app expertise allows global advertisers to access the highly engaged and diverse mobile gaming audience in a medium that is becoming increasingly relevant.”
Indeed, gaming has become an extremely attractive media channel for advertisers in recent years, with opportunities for brands to deliver high-impact creatives to a highly engaged global audience of over 3 billion gamers. In 2020, mobile gaming saw unprecedented growth both in terms of users and time spent.
Adverty delivers unobtrusive advertising which connects brands and audiences through its revolutionary technology built specifically for gaming, while buy-side clients can now access innovative formats in mobile games at scale more easily than ever before.
With significant demand for its seamless and non-interruptive in-game inventory, Adverty launched a world-first In-Menu offerings. This enables contextually relevant IAB display banner ads in between gameplay and enhances a highly innovative product suite that also allows brands to take over billboards and other virtual outdoor sites within games.
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Arcade Gaming
Pragmatic Play Redefines Arcade Gaming with Spire+
Pragmatic Play, a top content provider for the iGaming sector, boosts its presence in the arcade niche with the introduction of Spire+, where effectively climbing the prize ladder can lead to winnings surpassing 250,000x.
Against a night sky setting, players choose boxes to ascend the spire and reveal larger rewards. Participants can withdraw their winnings at any time or attempt to complete all nine levels for the highest payout, but if a flaming skull appears, the round concludes instantly with a loss.
Participants have the option to manage the climb by manually selecting boxes or opting for the ‘Random’ choice to let fate decide the next move. An extra strategy is implemented through five difficulty tiers, from Easy to Master, influencing the quantity of boxes and flaming skulls in each level. Choosing a more challenging difficulty enhances the reward possibilities but also heightens the chance of losing the round.
Spire+ enhances Pragmatic Play’s growing arcade collection after the introduction of Mines+ and the inaugural game Plinko+, which has just been upgraded to feature multiple balls, enabling players to release up to 10 balls on a single wager.
Sharon McHugh, Director of Public Relations at Pragmatic Play, said: “Arcade games continue to grow in popularity, underpinned by fast-paced, intuitive, and customisable gameplay. Spire+ aligns with this trend, handing control to players with numerous configurable settings, alongside significant win potential.”
The post Pragmatic Play Redefines Arcade Gaming with Spire+ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BLAST
Fortnite Championship Series Major 1 Summit heads to Düsseldorf for the first time
Epic Games and BLAST have today announced that the first Fortnite Championship Series (FNCS) LAN of the year is heading to Düsseldorf, Germany for the very first time.
The Fortnite Major 1 Summit will take place live inside the PSD Bank Dome on May 30 and 31, 2026. In the heart of Western Germany, Fortnite will take over the state-of-the-art PSD Bank Dome Arena, home of the Düsseldorfer EG hockey team, for two days of thrilling Fortnite action.
The top duos from all seven regions will battle live to be crowned Fortnite Major 1 Summit champions, take home a share of the $1,000,000 prize pool, and secure a spot at the Fortnite Global Championship later this year.
As one of Europe’s largest gaming markets and a frequent host of international esports tournaments, Germany has long played a central role in the global competitive scene. Located in the country’s most populous state and one of its most connected regions, Düsseldorf provides a fitting backdrop for the first FNCS LAN of the competitive season.
Tickets go on general sale March 2 at 4 AM ET / 10 AM CET on Eventim. More ticket information can be found here: Eventim Fortnite Major 1 Summit
The post Fortnite Championship Series Major 1 Summit heads to Düsseldorf for the first time appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
155.io
Hub88 Partners Exclusively with 155.io to Bring CCTV Game Rush Hour to Aggregators
The release, driven by computer vision, provides operators with an innovative live betting experience featuring real-time traffic visuals.
Hub88 has amplified its collaboration with innovative studio 155.io by releasing its latest CCTV game, Rush Hour. The groundbreaking live game idea challenges players’ forecasting abilities by utilizing actual traffic video from cities worldwide.
Since 2024, Hub88 has been a reliable partner for 155.io, aiding in the launch of its immensely popular titles Ducks and Marbles. The studio located in Dubai takes pride in delivering rapid gameplay, captivating live streams, and ‘real-world chaos’ to fresh, mobile-first audiences.
Rush Hour presents 155.io’s innovative cctv.games betting category, featuring games centered on real-time surveillance camera footage from cities like Tokyo, Lyon, Sydney, and London. Participants are encouraged to estimate the number of items, like cars or motorbikes, that will pass through a specified AI monitoring area during a defined timeframe. Players can wager on Over, Under, Range, or Exact results, resulting in engaging gameplay.
Locations are chosen automatically according to the time of day and traffic trends, with the active setting shown during betting, enhancing the title’s ‘eyes on the world’ focus and real-time attraction.
Hub88’s wide array of operators will now enjoy smooth access to Rush Hour, after 155.io’s successful direct integrations with Stake, Roobet, and Shuffle.
The successful debut of another creative live game from 155.io showcases Hub88’s standing as an aggregator that prioritizes authentic differentiation, innovation, and tangible outcomes for its partners.
Jessica Inglott, Head of Supplier Relations at Hub88, said: “CCTV Game: Rush Hour is unlike anything else currently available to operators. Its real-world data, automated computer vision technology and clear, high-frequency betting format create a truly original experience.
“Being chosen as the exclusive aggregator for this release allows us to give our partners access to an entirely new genre, with action that will attract the next generation of players.”
Sam Jones, Founder and CEO of 155.io, said: “This release represents a new direction for interactive betting experiences. By combining live CCTV feeds with automated computer vision tracking and AI, we’ve created a format that is simple to understand yet highly engaging.
“With this first game in our CCTV Game series, we’re delighted to bring some of the world’s most intriguing cities to the screens of players, with Hub88 as the perfect partner to facilitate this.”
The post Hub88 Partners Exclusively with 155.io to Bring CCTV Game Rush Hour to Aggregators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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