Gaming

Adverty and InMobi launch in-game advertising for global brands and agencies

Published

5 years ago

April 28, 2021

George Miller

Reading Time: 2 minutes

Partnership between industry leaders widens access to the latest in-game advertising opportunities.

Adverty AB (publ), the leading in-game platform for advertisers, agencies and game developers, and InMobi, the world’s leading independent marketing cloud, announced the official launch of in-game advertising on InMobi Exchange. The partnership will enable brands and agencies across the globe to reach premium mobile users with ads that blend into the game environment, such as electronic advertising boards in an esports arena or the extremely popular casual and hypercasual gaming space, using Adverty’s multi-patented in-game ad technology.

“This news is further proof that the most exciting, largely untapped media frontier is very much open for business. What’s more, both branding and performance advertising options are available, meaning that advertisers can unlock previously unreachable audiences at scale and turbocharge their marketing efforts in ways never before thought possible. With this partnership, the door is wide open for further innovation,” says Tobias Knutsson, CEO, Adverty.

Kunal Nagpal, SVP and GM, Publisher Platforms and Exchange at InMobi comments: “In-game advertising is one of these new frontiers that allow advertisers to interact with their consumers in a highly intuitive way. InMobi’s technology and unmatched mobile in-app expertise allows global advertisers to access the highly engaged and diverse mobile gaming audience in a medium that is becoming increasingly relevant.”

Indeed, gaming has become an extremely attractive media channel for advertisers in recent years, with opportunities for brands to deliver high-impact creatives to a highly engaged global audience of over 3 billion gamers. In 2020, mobile gaming saw unprecedented growth both in terms of users and time spent.

Adverty delivers unobtrusive advertising which connects brands and audiences through its revolutionary technology built specifically for gaming, while buy-side clients can now access innovative formats in mobile games at scale more easily than ever before.

With significant demand for its seamless and non-interruptive in-game inventory, Adverty launched a world-first In-Menu offerings. This enables contextually relevant IAB display banner ads in between gameplay and enhances a highly innovative product suite that also allows brands to take over billboards and other virtual outdoor sites within games.

Casino Content

R. Franco Digital launches Crash Raiders grid-based crash game

Published

2 hours ago

June 2, 2026

Wladimir P.

r.-franco-digital-launches-crash-raiders-grid-based-crash-game

R. Franco Digital has launched Crash Raiders, a new crash-style game that uses a grid format instead of traditional reels and paylines.

In Crash Raiders, players move across a grid to uncover prizes while avoiding traps that end the run. Each successful step increases the prize pot, and players can choose to cash out at any point or continue for a higher return.

The game includes four modes. Normal Mode lets players customise grid size, prizes and traps. Turbo Mode uses pre-selected routes for faster play, while Mystery and Mystery Turbo Modes apply full randomness to routes and outcomes.

Crash Raiders also adds an Extra Life mechanic that allows a player to revive once per game after hitting a trap, keeping accumulated winnings in play.

Javier Sacristán Franco, International Business Director at R. Franco Digital, said: “With Crash Raiders, we set out to create a highly engaging hybrid experience that blends strategy with high volatility gameplay. By giving players control over risk and path selection, we deliver a dynamic format that captures the excitement of every decision.”

The post R. Franco Digital launches Crash Raiders grid-based crash game appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Belgium

Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp

Published

2 hours ago

June 2, 2026

Wladimir P.

epic-games-and-blast-bring-2026-fortnite-global-championship-to-antwerp

Epic Games and BLAST will host the 2026 Fortnite Global Championship in Antwerp, Belgium, on September 26-27, marking the FNCS season finale at Lotto Arena.

Epic and BLAST said the event brings the Fortnite competitive circuit and BLAST to Antwerp for the first time. The announcement was made at the Fortnite Major 1 Summit in Düsseldorf, Germany.

A $2,000,000 USD prize pool will be at stake, alongside the FNCS Global Championship trophy crafted by silverware artisan Thomas Lyte.

Epic and BLAST positioned Antwerp—located in the Benelux region—as a travel-friendly destination for fans coming from Belgium, the Netherlands, France and Germany. Ticket information is available via the venue listing.

The post Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Crash Games

Evoplay launches Caramelo Dog Lucky Run crash game for Brazil

Published

6 days ago

May 27, 2026

Wladimir P.

evoplay-launches-caramelo-dog-lucky-run-crash-game-for-brazil

Evoplay has launched Caramelo Dog Lucky Run, a new crash-style instant win game themed around Brazilian street culture and the widely recognised “Caramelo Dog” reference.

The title follows Taco, a dog navigating a neighbourhood filled with obstacles. Players move step by step across roads as the multiplier increases, choosing to cash out or keep going.

Evoplay said the game uses randomised obstacle patterns so each round plays differently. Players can choose between four difficulty settings — Easy, Medium, Hard, and Hardcore — with higher difficulty increasing obstacle intensity and the multiplier.

Caramelo Dog Lucky Run also includes a cash-out function that can be triggered after Taco safely stops, plus customisable autoplay settings for stake preferences and stop conditions.

Ivan Kravchuk, CEO at Evoplay, said: “Caramelo Dog Lucky Run brings a completely fresh personality to our portfolio through its vibrant Brazilian-inspired setting and charming main character.

“Players in Brazil need games that feel familiar, authentic and culturally connected to them. When a player recognises something that reflects their everyday life and online culture, it creates a far deeper level of engagement than entertainment alone, and that is exactly what Caramelo does in this game.”

The post Evoplay launches Caramelo Dog Lucky Run crash game for Brazil appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.