Gaming
Future Anthem secures transformational industry-first strategic partnership with Microsoft
AI-driven game data science specialist accelerates global expansion plans with ‘Co-Sell Ready’ partner status
Future Anthem, the pioneering AI and game data science specialist that interprets player behaviours in real-time to the world of online gambling, has become the one of the world’s first igaming companies to earn ‘Co-Sell Ready’ status with technology giant Microsoft.
The select accreditation sees Future Anthem onboarded to Microsoft’s solutions offering, which will fast track commercial opportunities on a global scale beyond its existing core market in the UK and Europe.
As a co-seller, Microsoft’s in-house sales team will be empowered to directly pitch Future Anthem’s Anthemetrics platform to its vast global community of Microsoft-managed customers.
Future Anthem helps its clients, including several of the industry’s largest operators and leading studios, grow responsibly and sustainably using Game Data Science.
Its platform is built on Azure, Microsoft’s global cloud ecosystem, and continuously executes multiple terabytes’ worth of data. In 2020, Future Anthem analysed billions of spins from millions of player hours across thousands of games, providing its customers with deep insights that empower them to drive revenues and engagement levels, instantly identify markers of harm for vulnerable players, creating safer, more entertaining and more personalised experiences – all in real-time.
The project to reach Co-Sell Ready status was spearheaded by Future Anthem CMO and cloud computing expert Mitchell Feldman that required employees to undergo rigorous training, upskilling and an accreditation process.
Feldman, who was winner of the Microsoft Worldwide Cloud Partner of the Year trophy in 2014, beating more than 650,000 global partners to the accolade, described Future Anthem’s validation by the tech titan as ‘truly transformational’.
“To get this recognition from Microsoft is a proud achievement for Future Anthem that has required substantial input from across the business,” said Feldman. “The elasticity and security of Microsoft Azure, coupled with the lead-generation injection that being a co-seller brings, means that will have a transformational effect on our ambitious growth strategy.”
Future Anthem CEO and Founder Leigh Nissim said: “This is a significant and exciting development that demonstrates how quickly Future Anthem is maturing and creates huge opportunity for us to hyperscale on a global basis.
“Our approach to AI and data is pioneering within the igaming industry and we are incredibly pleased to land a strategic partner in Microsoft that shares our clear and ambitious vision to grow responsibly and sustainably.”
Powered by WPeMatico
Gaming
Make-A-Wish® and Lords Mobile Unite This Thanksgiving Season to Bring Hope to Children Through Mobile Charity Event
Reading Time: 2 minutes
From November 26-30, Lords Mobile players worldwide can help grant life-changing wishes for children with critical illnesses through a global in-game charity challenge.
Make-A-Wish®, the world’s leading wish-granting organization, is delighted to announce a special collaboration with IGG, the global developer and publisher of hit mobile titles.
This Thanksgiving season, the two organizations are coming together to transform the spirit of gratitude into global impact through a community charity challenge inside Lords Mobile.
From November 26 to 30, 2025, players from around the world will unite across their respective Kingdoms to combine play with purpose. By completing five days of in-game quests and collecting 30 event points, players can unlock the exclusive “Wish Upon a Star” Decoration – a special symbol of hope within the Lords Mobile world.
Once 50,000 players across the global server have claimed the Wish Upon a Star Decoration, IGG will donate $50,000 USD to Make-A-Wish to help grant life-changing wishes for children with critical illnesses. The donation will support wishes in the USA, Indonesia, Brazil, Germany, Singapore, and Korea.
Players who wish to enhance their event experience can also purchase four in-game packs priced at USD 4.99 or above to unlock premium rewards such as Mystic Carpets, Royal Coins, and more.
April Stallings, Charitable Gaming and Creators Community Manager at Make-A-Wish International said:
“Thanksgiving is a time for reflection, generosity, and connection. We’re deeply grateful to IGG and the global Lords Mobile community for harnessing their passion for play to help make life-changing wishes come true. Together, we’re turning the power of gaming into the power of hope.”
As players unite to achieve their community goals, Make-A-Wish will highlight real wish stories from participating countries, connecting the in-game achievements to the life-changing impact they help create.
Together, IGG and Make-A-Wish are showing the power of the gaming community to make a difference.
The post Make-A-Wish® and Lords Mobile Unite This Thanksgiving Season to Bring Hope to Children Through Mobile Charity Event appeared first on European Gaming Industry News.
155.io
155.io flips the script again with Coin Flip game release
Reading Time: < 1 minute
155.io, the live content studio built for a mobile-first world, has turned convention on its head with the launch of Coin Flip, a machine-run coin-flipping game.
Tossing coins is as old as time as a means to settle football matches, pub games, and everyday decisions – now 155.io has transformed that timeless ritual into a live, 24/7 digital betting experience.
Central to Coin Flip is a real coin-flipping machine, powered by a precision solenoid and monitored by an overhead camera. Every coin flip is analysed by machine learning and AI systems that record and validate results in real time, feeding the outcome directly into a secure game engine. All players have to do is correctly pick heads or tails – one side features the U.S. President and the other the American flag.
Coin Flip runs continuously, 24 hours a day, offering the world’s simplest, fastest, and totally transparent betting experience.
155.io Founder and CEO Sam Jones commented: “Tossing coins is something humans have done for millennia to decide anything from fixtures to fiefdoms. Coin Flip modernises that ancient ritual, in true 155 style, and adds a competitive layer that makes it seriously entertaining.”
The post 155.io flips the script again with Coin Flip game release appeared first on European Gaming Industry News.
Counter-Strike 2
Just Dance, MLBB and HADO Added to Lineup of Global Gaming Icons for the Games of the Future 2025
Reading Time: 2 minutes
Phygital International (PI), the exclusive rights holder and custodian of the Games of the Future (GOTF), is unveiling the final game titles set to feature in this December’s pioneering phygital sports tournament, along with a powerful line-up of new global media partners who will bring the event to fans around the world.
With 11 disciplines and the world’s best athletes ready to compete across virtual and physical challenges, the Games of the Future 2025, taking place at ADNEC in Abu Dhabi from 18-23 December, promises to deliver a groundbreaking phygital showcase that will redefine what it means to play, perform and compete.
In addition to previously announced global esports icons such as Counter-Strike 2, Dota 2, Fortnite, Fatal Fury: City of Wolves, UFL and 3on3 Freestyle, Phygital International has confirmed three new titles that further broaden the depth and dynamism of the tournament. Each game has been carefully selected to complement a unique phygital discipline, showcasing the full spectrum of speed, skill and strategy that defines the Games of the Future.
Joining the roster is Mobile Legends: Bang Bang (MLBB), the global mobile gaming phenomenon that has defined the multiplayer online battle arena (MOBA) genre for millions of players worldwide. In the MOBA Mobile discipline, MLBB will see players battle in high intensity matches that test strategy, coordination and tactical mastery.
Adding rhythm and flair to the lineup, Just Dance, the world’s best-selling dance game series, will take centre stage in the Phygital Dancing competition. Renowned for its vibrant energy and expressive gameplay, Just Dance brings one of the world’s most dynamic and community-driven gaming experiences to GOTF 2025, where athletes will be challenged to combine choreography, precision and physical stamina as digital gameplay meets live performance in a visually electrifying showcase.
In the confirmed lineup of tournament games, the addition of HADO completes the roster, serving as the core of the virtual reality (VR) gaming competition. As a pioneering augmented reality (AR) experience, HADO integrates real-world body movements with digital game scenarios through wearable AR technology. Players do not use controllers; instead, they directly “control” virtual skills with their physical movements – running, dodging and aiming in the real world – with every action directly impacting the in-game situation and instantly reflected visually. HADO promises to deliver a fast-paced, visually stunning VR competitive experience.
“These newly announced titles highlight the full range of phygital sports that people can experience at the Games of the Future 2025. From the expressive energy of dance, the global appeal of mobile esports to the groundbreaking innovation of AR gameplay, this second wave of games highlights the diversity and excitement of phygital sport,” said Nis Hatt, CEO of Phygital International.
In addition to expanding its game lineup, Phygital International is also announcing a series of major global media partnerships, ensuring that the Games of the Future 2025 will be accessible to fans around the world through both digital and broadcast platforms.
The post Just Dance, MLBB and HADO Added to Lineup of Global Gaming Icons for the Games of the Future 2025 appeared first on European Gaming Industry News.
-
Amusnet5 days agoAmusnet CEO Ivo Georgiev Honoured with Golden Medal by the Technical University of Sofia
-
Åland5 days agoKambi Group plc and Paf sign long-term sportsbook partnership extension
-
Balkan Entertainment & Gaming Expo5 days agoCT Interactive Unveils Latest Content at BEGE 2025
-
Latest News4 days agoEvenBet Gaming Presents Spins Poker: A Revolution in Online Poker
-
Balkans5 days agoEGT is among the main contenders for the prize in several categories at the BEGE Awards 2025
-
40 Bulky Fruits Buy Bonus5 days agoAmusnet Unveils 40 Bulky Fruits Buy Bonus: A Juicy Twist on the Classic Fruit Slot Experience
-
Compliance Updates5 days agoCorinne Valletta Wins Chief Compliance Officer of the Year at the Global Regulatory Awards 2025
-
Michigan6 days agoMichigan Online Casinos 2025: BetWhale Stands Out in Michigan for Its Consistently Fast Withdrawal Cashouts



