Central Europe
A new era for Pixel Federation: CEO moves across the organisation to take the Creative Lead

An outstanding year of growth for Slovakian based game development studio Pixel Federation, has led to impressive investment back into the company and a forward-thinking restructuring. After over a decade as CEO, Simon Sicko now steps away from directing and into a newly defined creative role. In turn, the leadership of Pixel Federation will enter a new era of team management. Taking on the challenge of leading the Research and Development team, which he himself launched in 2019, Simon is determined to get back to his roots with conceptualising new innovations within the development process.
“After many years as CEO, representing the company, I’ve grown from the ground up, I’ve found myself craving a move to roll up my sleeves and immerse myself back into the creative process.” said Sicko. “With a fantastic team at my disposal, I can get back to the roots of Pixel Federation creation and trust in the brilliant leadership to continue progressing Pixel; we are already working on a new ‘Build Tycoon’ game which we can’t wait to launch very soon.’
As an innovative, pioneering and successful CEO, Simon’s leadership saw the company grow from a small group of game enthusiasts to one of the biggest free-to-play mobile game development studios in Central Europe. Starting as just 4 founders, and a dog, in a leaky warehouse, to now boasting more than 230 employees, the company reached a cumulative turnover of more than €50 million for the year March 2020 – March 2021. However, determined not to let its success spill over into its ideology, Pixel Federation is turning its revenue inwards and focusing on games for its incredibly dedicated community, building the creative processes and research and development teams further: all in the name of creating games, from players to players.
Simon’s move away from CEO will not leave Pixel Federation lacking stability: in fact the company’s growth has meant a shift towards a multi-person management team at the top tier. Pixel Federation’s strong belief that community and transparency are the key to success will now be reflected all the way through the company, with three of the current top managers working together to lead the studio collaboratively. This new era of leadership comes with an ambition to increase the company’s performance twofold within just a few years, and the experience and motivation of the new leadership team will strive to do just that. With excellent financial and cultural conditions to drive change at the moment, Pixel Federation is expected to go from strength to strength as the year continues.
Awarded various prizes during his time as CEO, including The Most Respected CEO in Slovakia of 2020, Simon’s true passion for game creation has remained strong. With the ethos of community and dedication that Pixel Federation upholds at the core, Simon’s vision now is to dedicate his time to innovation and creative development. His first step will be immersing himself in building a new hit game that could earn €20 million annually in revenue for Pixel Federation. Leading the graphics teams, Simon will draw on his experience as an architect and his detailed eye for aesthetics to pave the way forward for Pixel Federation game designs.
‘I am looking forward to the challenge of delving deep into the culture of Pixel Federation with a small team and driving the creative process again. I have every faith and trust in the new management team and I am excited to continue bringing value to a company I believe has so much potential in the future of game development.’ concludes Simon, former CEO.
With a number of games in development for launch later this year, Pixel Federation will continue going from strength to strength, driving change in the gaming world and beyond.
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Central Europe
SYNOT Games Delivers Bespoke Games Exclusively for SazkaHry.sk in the Slovak Market

SYNOT Games has accelerated its growth in the Slovak market through the delivery of branded games exclusively for SazkaHry.sk. Building on its extensive experience and success in the Czech Republic, the company is reinforcing its commitment to providing high-quality, customised gaming experiences tailored to local audiences.
As part of this expansion, two branded SYNOT Games titles originally created for Sazka CZ, Pirátska Plavba and Výlet do Vegas 27, have been translated into Slovak. These are not only localised games but exclusive, tailor-made titles that have already been successfully running on the Czech platform. Their adaptation for the Slovak market for the SazkaHry.sk offers a uniquely personalised and immersive experience for local players.
Martina Krajčí, CCO at SYNOT Games, said: “Our long-term partnership with Sazka in the Czech Republic continues to bring excellent results, and we are proud to expand our expertise to Slovakia for Allwyn Slovensko. By providing exclusive localized content for SazkaHry.sk, we ensure a more tailored and engaging experience for players, while continuing to uphold the highest standards in certified, secure gaming.”
Jan Horyna, member of the Allwyn Slovensko Board of Directors, said: “We’re pleased to cooperate with SYNOT Games in Slovakia. Offering branded games exclusive for SazkaHry.sk in the Slovak language is a natural step in offering original content that resonates with Slovak players and builds our position as a trusted operator.”
The post SYNOT Games Delivers Bespoke Games Exclusively for SazkaHry.sk in the Slovak Market appeared first on European Gaming Industry News.
Aquisitions/Mergers
NOVOMATIC successfully completes sale of ADMIRAL Austria to Tipico and focuses on international growth markets

Europe’s leading gaming technology group has successfully completed the sale of ADMIRAL Austria to Tipico. This transaction underscores NOVOMATIC’s long-term focus on global expansion and marks another important milestone in its international growth strategy. ADMIRAL Austria will remain an important technology partner under its new owner Tipico and will continue to rely on NOVOMATIC’s innovative technology solutions in the future.
Stefan Krenn, Executive Board Member of NOVOMATIC AG, emphasized: “The completion of this transaction marks an important step in our global expansion strategy with a clear focus on international growth markets. ADMIRAL has developed into an established market leader over the past decades, and we thank all ADMIRAL employees for their great commitment. We are pleased to have found a strong and reliable technology partner in Tipico, who will successfully continue the company’s operations in Austria.”
Axel Hefer, CEO of the Tipico Group, stated: “We are delighted about the successful completion of this transaction. ADMIRAL is a leading Austrian company with a strong legacy, and clear potential for future growth. Both companies are synonymous with state-of-the-art technology, innovative products and a high focus to player protection. Our future collaboration is very good news for our customers.”
The closing of the transaction followed the receipt of all required regulatory approvals.
The post NOVOMATIC successfully completes sale of ADMIRAL Austria to Tipico and focuses on international growth markets appeared first on European Gaming Industry News.
Central Europe
Promatic Games and SYNOT Interactive Announce Strategic Partnership to Strengthen iGaming Expansion in Central and Eastern Europe

Promatic Games, a recognized provider of innovative iGaming content and one of the leaders of the Polish market, and SYNOT Interactive, a dynamic technology company headquartered in the Czech Republic, have officially announced a strategic partnership. The objective of the cooperation is the distribution of the Promatic Games portfolio to SYNOT Interactive’s aggregation customers, with a focus on the strategic markets of the Czech Republic and Slovakia. The cooperation will accelerate growth for both parties by combining Promatic Games’ tailored gaming portfolio with SYNOT Interactive’s proven platform and extensive presence in regulated European markets.
SYNOT Interactive will be the first aggregation partner for Promatic Games in the Czech and Slovak markets.
“Up until now we have taken a few important steps to enter the Czech and Slovak markets. We have a portfolio of certified games for those markets, and we have integrated with a few platform providers. We have also launched our games with several operators. But obviously, cooperation with a brand like SYNOT Interactive brings new perspectives to our business there,” said Maciej Makuszewski, Head of iGaming at Promatic Games. “We are excited to work with SYNOT Interactive’s aggregation customers to generate great value for them. We are confident that our content will match customers’ tastes in these strategic markets, just as it has been proven in Poland, where we are one of the leading iGaming suppliers. We are of course looking forward to scaling up in the Czech Republic and Slovakia, but we are also ready for other challenges with our strategic partner. SYNOT Interactive’s Central European footprint aligns perfectly with our expansion strategy.”
By integrating Promatic Games content into SYNOT Interactive’s modular platform, operators in multiple jurisdictions will gain access to Promatic Games quickly and efficiently. The cooperation will begin with Slovakia and the Czech Republic—both highly regulated markets where SYNOT already maintains a strong operator base—and will later extend to Romania, Croatia, and other Balkan markets. This geographic overlap between Promatic Games’ strategic goals and SYNOT Interactive’s established infrastructure makes the partnership especially powerful.
“At SYNOT Interactive, we are dedicated to building partnerships that create lasting value for both operators and players. We know Promatic Games’ content is strong in Poland, and we believe that, given the content’s quality and type, it can be a great fit for our Central European casino partners. By joining forces, we can accelerate innovation and deliver an enhanced player experience in regulated markets. We appreciate the technology that Promatic Games provides, and we are confident it will work well on the scale that SYNOT Interactive can offer,” said Petr Březina, Head of Sales, from SYNOT Interactive.
The agreement underscores how strategic alliances are shaping the future of the iGaming industry. With regulatory landscapes becoming increasingly complex, operators require diverse gaming content that meets local compliance standards. The cooperation between Promatic Games and SYNOT Interactive demonstrates how combining expertise can generate synergies in distribution, compliance, and player engagement, creating mutual benefits for both companies and their partners.
The post Promatic Games and SYNOT Interactive Announce Strategic Partnership to Strengthen iGaming Expansion in Central and Eastern Europe appeared first on European Gaming Industry News.
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