Expanse
Expanse Studios (GMGI) Joins Forces with Betika in Strategic African iGaming Expansion
LAS VEGAS, July 01, 2024 (GLOBE NEWSWIRE) — Expanse Studios, iGaming development studio and part of the Golden Matrix Group (NASDAQ: GMGI) is thrilled to announce a new strategic partnership with Betika, Kenya’s leading online gaming company.
This collaboration, facilitated by our alliance with Casimba Casino, will further increase Expanse Studios’ iGaming experience across Africa, tapping into Betika’s extensive operations across multiple countries including Kenya, Tanzania, Ethiopia, and Nigeria.
This partnership will transform the iGaming landscape in Kenya by delivering Expanse Studios’ diverse portfolio directly to Kenyan iGaming enthusiasts. With Betika’s robust presence in the region, players in Kenya—and extending to Tanzania, Ethiopia, and Nigeria—will now have access to Expanse’s top-tier slot games, innovative crash games, classic card games, and our uniquely gamified turn-based strategy games.
Damjan Stamenkovic, CEO of Expanse Studios, expressed excitement about this new venture, stating, “Partnering with Betika not only expands our footprint in the vibrant and rapidly growing African iGaming market but also aligns perfectly with our mission to deliver superior gaming product through constant innovation.”
Kenya’s iGaming Market: A Hub of Growth and Opportunity
According to Statista, Kenya’s iGaming market is poised for substantial growth, with online gambling revenues expected to hit €92.44m in 2024 and forecasted to grow at a CAGR of 6.25%, reaching approximately €117.80m by 2028. The online casinos segment alone is anticipated to generate €51.60m in 2024, demonstrating significant market potential.
Moreover, Kenya is distinguished by its high internet penetration rate of 40.8%, predominantly mobile, which enhances access to online gaming platforms. With an expected user base of 366.0k by 2028 and a robust projected ARPU of €312.60, the partnership strategically positions Expanse Studios to tap into this burgeoning market.
Kenya’s vibrant gambling market ranks third in Sub-Saharan Africa and is notable for its youthful demographic. Young Kenyans are increasingly engaged in online gambling, spending significantly more than their counterparts in other African nations.
Partnership Tailored for a Young, Tech-Savvy Audience
By aligning with Betika, Expanse Studios not only capitalizes on Kenya’s dynamic market conditions but also ensures that its innovative gaming solutions are ideally positioned to meet the demands of a diverse and growing player base. This strategic initiative underscores our commitment to expanding our global footprint while enhancing shareholder value through targeted market penetration and sustained growth in emerging iGaming landscapes.
About Betika
Betika is Kenya’s foremost sports betting platform and a Pan-African leader in gaming. It offers an extensive array of products, including sports betting, casino games, virtual games, and e-sports betting. Betika is committed to responsible gaming and aims to positively impact communities through technology and innovation. With operations spread across Kenya, Tanzania, Ethiopia, Ghana, Malawi, Mozambique, Nigeria, Zambia, and DRC, Betika’s vision is to be the leading Pan African sports betting and gaming brand.
About Expanse Studios
Founded in 2017, Expanse Studios is already a trailblazer in the online gaming industry. With a relentless focus on innovation, Expanse merges old-school motifs with state-of-the-art design in iGaming, captivating soundtracks, and immersive animations. The studio has developed an impressive array of more than 50 games, all tailored to offer a seamless mobile-first experience. Their strategic partnerships span across various operators and aggregators, making their games available in over 20 of the most widely spoken languages, catering to a diverse global audience. Expanse Studios is part of the Golden Matrix Group (Nasdaq: GMGI).
For more information, to make additional queries, and to appoint a meeting with the Studio’s team, contact:
www.expanse.studio
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/f38f63eb-89c2-4406-9e62-e266301e398a
Expanse
Expanse Studios Signs Content Distribution Deal with MerkurXtip to Accelerate European B2B Growth
LAS VEGAS, Nov. 29, 2025 (GLOBE NEWSWIRE) — Expanse Studios, an online casino content developer and a subsidiary of Golden Matrix Group, Inc. (NASDAQ: GMGI), Expanse Studios, a next-generation B2B iGaming content provider and subsidiary of Golden Matrix Group Inc. (NASDAQ: GMGI), today announced a new strategic content distribution agreement with MerkurXtip, Southeast European-based gaming operator and member of the globally recognized Merkur Group (formerly Gauselmann Group).
The agreement marks a new chapter in Expanse Studios’ expansion across regulated European markets and strengthens GMGI’s broader B2B strategy. It will see Expanse’s most successful titles—Super Heli, Titan Roulette, Wild Icy Fruits, 100 Super Icy and others—integrated into MerkurXtip’s online and land-based network through Bragg Gaming aggregation platform.
This partnership marks another milestone in Expanse Studios’ ongoing European expansion strategy and reflects Golden Matrix Group’s broader vision of scaling its high-margin B2B operations. The expansion across highly regulated European markets demonstrates Expanse’s dedication to providing engaging, region-specific gaming content via strong distribution partnerships.
“MerkurXtip is a respected and innovative operator in the European gaming ecosystem. This deal confirms the rising demand for our high-performing, localized content, and we’re proud to expand our reach with such a strong partner. Our focus remains on driving growth through quality content and scalable B2B distribution models,” said Damjan Stamenkovic, CEO of Expanse Studios.
Nenad Aleksić, Head of Online at MerkurXtip, added: “We’re committed to offering the best content to our players, both online and in retail. Expanse Studios brings fresh and dynamic games that align with our vision of constant innovation. We expect this collaboration to deliver exceptional added value on both ends.”
About Expanse Studios
Expanse Studios, part of the Golden Matrix Group (NASDAQ: GMGI), is a B2B iGaming content provider specializing in slots, crash games, turn-based strategies, and card games. With a growing portfolio of 56 proprietary titles, Expanse powers over 1,300 casino brands across Europe, LATAM, and North America. The studio distributes content for real-money gaming, alternative casino formats, and social platforms.
Learn more at expanse.studio.
About Merkur XTip
MerkurXtip is a regulated gaming and betting operator offering both online and retail services, with a network of over 100 shops throughout Southeast European markets. The company is part of the internationally recognized Merkur Group (formerly Gauselmann Group), a long-standing leader in the development and distribution of games, entertainment systems, and gaming technology.
About Golden Matrix
Golden Matrix Group (NASDAQ: GMGI), based in Las Vegas, is a gaming technology company operating globally through B2B divisions (GMAG, Expanse Studios) that develop and license proprietary platforms, and B2C operations including RKings (UK competitions), Mexplay (Mexico online casino), and Meridianbet—a leading sportsbook licensed in 18 jurisdictions across Europe, Africa, and South America. Learn more at www.goldenmatrix.com.
Contact: [email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/01c09e2e-ea4f-4929-a9e8-617c0a62abb1
LAS VEGAS, Nov. 28, 2025 (GLOBE NEWSWIRE) — Expanse Studios, the B2B iGaming content development arm of Golden Matrix Group Inc. (NASDAQ: GMGI), has signed a strategic European content partnership with AdmiralBet, a betting and gaming operator and member of the global Novomatic Group.
The collaboration enables AdmiralBet to integrate and distribute a portfolio of Expanse Studios’ top-performing proprietary titles, including Super Heli, Titan Roulette, 100 Super Icy, and Wild Icy Fruits, across its online platforms.
This partnership marks another milestone in Expanse Studios’ ongoing European expansion strategy and reflects Golden Matrix Group’s broader vision of scaling its high-margin B2B operations across various tightly regulated, tech-driven markets, and especially Expanse’s commitment to delivering innovative, localized content through robust distribution frameworks.
“Partnering with Admiral Bet, a highly respected operator in one of the most competitive and well-regulated markets in Europe, is very important news for us,” said Damjan Stamenkovic, CEO of Expanse Studios. “This collaboration underscores our European-wide momentum and our ability to deliver engaging, top-performing content through scalable B2B integrations. We continue to prioritize regulated growth and long-term value creation.”
About Expanse Studios
Expanse Studios, part of the Golden Matrix Group (NASDAQ: GMGI), is a B2B iGaming content provider specializing in slots, crash games, turn-based strategies, and card games. With a growing portfolio of 56 proprietary titles, Expanse powers over 1,300 casino brands across Europe, LATAM, and North America.
Learn more at expanse.studio.
About Admiral Bet
AdmiralBet is a sports betting and gaming company operating in Serbia and the Southeast Europe. The company is part of the Novomatic Group, which employs more than 21,000 people in over 45 countries. AdmiralBet operates a network of gaming venues and online platforms across the region.
About Golden Matrix
Golden Matrix Group, based in Las Vegas, NV, is an established B2B and B2C gaming technology company operating across multiple international markets. The B2B division (GMAG, Expanse Studios) develops and licenses proprietary gaming platforms to an extensive list of clients, while its B2C division operates RKings Competitions, a high-volume eCommerce site enabling end users to enter paid-for competitions. The Company also owns and operates MEXPLAY, a regulated online casino in Mexico. Meridianbet, founded in 2001 and acquired by Golden Matrix in 2024, is a leading online sports betting and gaming operator, licensed in multiple jurisdictions across Europe, Africa, and South America.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/9f3c740b-b867-417d-9983-691a870f8cd6
LAS VEGAS, Oct. 01, 2025 (GLOBE NEWSWIRE) — Expanse Studios, the fast-growing iGaming content developer and subsidiary of Golden Matrix Group (NASDAQ: GMGI), is set to participate at this year’s Global Gaming Expo (G2E), taking place October 6–9 at the Venetian Expo in Las Vegas.
Expanse Studios will be exhibiting at Booth #4233.
At G2E 2025, Expanse will present its expanding portfolio of 56 proprietary games—including crash-style formats, classic slots, card and table games, and turn-based strategies—designed for regulated markets, social gaming platforms, and emerging alternative casino models.
Its current B2B distribution network spans over 1,000 operator partners globally.
The company has recently expanded its North American footprint through multiple integrations with next-gen U.S. gaming platforms and expects further growth in regulated jurisdictions, including Croatia, where it’s been granted an iGaming license, and Romania, where Expanse has applied for a Class 2 iGaming license.
“We’re excited to bring Expanse Studios to the G2E stage,” said Damjan Stamenković, CEO of Expanse Studios. “This is an opportunity to announce our most recent product updates and show how our unique game mechanics, growing B2B network, and fresh approach to casino content are helping shape the future of online gaming.”
G2E is the premier global gaming event where industry leaders, innovators, and regulators gather to explore the future of gaming.
Attendees can meet the Expanse Studios team at Booth #4233 to demo new releases, explore partnership opportunities, and discuss the studio’s global roadmap.
About Expanse Studios
Expanse Studios, part of the Golden Matrix Group (NASDAQ: GMGI), is a B2B iGaming content provider specializing in slots, crash games, turn-based strategies, and card games. With a growing portfolio of 56 proprietary titles, Expanse powers over 1,000 casino brands across Europe, LATAM, and North America.
The studio distributes content for real-money gaming, alternative casino formats, and social platforms. Learn more at expanse.studio.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/0f68a92c-701e-4aa7-8687-863288382aba
CONTACT: Contact: [email protected]
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