Sportsbet.io Becomes New Title Partner of Snooker’s Players Championship, Tour Championship and Champion of Champions

Tallinn, Estonia, Jan. 17, 2025 (GLOBE NEWSWIRE) — Three celebrated events on snooker’s global tour, renowned for their elite fields , will welcome Sportsbet.io as their new title partner for the next two years. The Sportsbet.io Players Championship will run from March 17-23, 2025, at Telford International Centre, followed by the Sportsbet.io Tour Championship from March 31 to April 6 at Manchester Central and then the Sportsbet.io Champion of Champions from November 10-16 in Bolton.

All three events will be screened live by ITV and will receive extensive global television and online coverage from a range of international broadcasters.

Sportsbet.io, a leading crypto sportsbook and casino, Official Regional Partner of LALIGA, Official Betting Partner of English football team, Hull City and a Club Partner of Premier League team Newcastle United, now joins forces with WST and Matchroom for the first time. Sportsbet.io is part of Yolo Group, known for bringing next-level innovation to the worlds of gaming, fintech and blockchain.

The Sportsbet.io Players Championship is the second event in the 2025 Players Series. Only the top 16 on this season’s one-year ranking list will earn a place in the field in Telford. Mark Allen won the trophy last season, and as it stands he could be defending the title in a field including the likes of world number one Judd Trump, World Champion Kyren Wilson, Ding Junhui, Mark Selby, Neil Robertson, Shaun Murphy, Mark Williams, John Higgins and many more top stars.

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Then for the climax of the series, the Sportsbet.io Tour Championship at a fantastic venue in the heart of Manchester, only the top 12 earn a spot in the draw.

The Sportsbet.io Champion of Champions, ever present on the calendar since 2013, brings together 16 winners of tournaments over the previous 12 months. Mark Williams took the title in 2024, coming through a superb field which included the likes of Judd Trump, Kyren Wilson and Ronnie O’Sullivan.

Peter Wright, Chief Commercial Officer for WST, said: “We are excited to team up with Yolo Group as they are known for their inventive approach to the digital world which is going to be an ever-changing landscape in years to come. They have a range of fabulous snooker events to help build the Sportsbet.io brand. The Players Series events are only for the best players on the one-year rankings so it rewards the players in form with places in these prestigious tournaments. Fans will pack the arenas in both Telford and Manchester and we look forward to working with the Yolo team over these events.”

Emily Frazer, CEO of Matchroom Multi Sport, said: “We’re delighted to welcome Sportsbet.io as the title sponsor for the Champion of Champions, alongside the Players and Tour Championship. The Champion of Champions is a standout event on the snooker calendar, renowned for its elite line-up and global reach. Partnering with Sportsbet.io, a brand synonymous with innovation and excellence, ensures these tournaments will continue to thrive as world-class spectacles. We’re excited to work together in showcasing the very best of snooker to fans across the globe.”

Shane Anderson – Director of Partnerships, Content, Brand of Yolo Entertainment, said: “At Yolo Group, we’re passionate about pushing boundaries and creating unforgettable experiences, which is why partnering with three of snooker’s most prestigious tournaments is such an exciting opportunity for us. The Players Championship, Tour Championship, and Champion of Champions embody excellence, just as Sportsbet.io strives to innovate and elevate the worlds of sportsbook and blockchain. We’re thrilled to bring this partnership to life and connect with snooker fans around the globe.”

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About Matchroom
Matchroom is a world-leading sports promotion company specialising in creating and delivering unforgettable live events across a range of sports, including snooker, pool, darts, and boxing. With over four decades of experience, Matchroom produces events watched by millions of fans worldwide, combining top-tier competition with unrivalled entertainment value. Through global partnerships, innovative broadcasting, and digital engagement, Matchroom is committed to driving the growth and visibility of its sports on the international stage.

For more information, visit www.matchroom.com

About Sportsbet.io

Founded in 2016 as part of Yolo Group, Sportsbet.io is the leading crypto sportsbook. Sportsbet.io has redefined the online betting space by combining cutting-edge technology, with cryptocurrency expertise and a passion for offering its players with the ultimate fun, fast and fair gaming experience.

Official Regional Partner of LALIGA, Official Betting Partner of English football team, Hull City and a Club Partner of Premier League team Newcastle United, Sportsbet.io provides an expansive range of betting action across all major sports and eSports, offering players more than 1M pre-match events per year and comprehensive in-play content.

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As the first crypto sportsbook to introduce a cash out function, Sportsbet.io is recognised as a leader in both online sports betting and within the crypto community.

In December 2023, a lucky Sportsbet.io won the biggest ever online slots jackpot while playing on the site, turning a $50 spin into a prize of more than $42 million.

Sportsbet.io prides itself on its secure and trustworthy betting service, with withdrawal times of less than 90 seconds, among the fastest in the industry.

For more information about Sportsbet.io, please visit https://sportsbet.io.

CONTACT: Media Contact: 
Araminta Bloom
[email protected]

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