Asia
NeoGames Signs Deal with Sisal Şans
NeoGames S.A., a technology-driven provider of end-to-end iLottery solutions, has announced the signing of an agreement with Sisal Şans that grants the Lottery access to the NeoGames portfolio of games for its premium lottery online site Milli Piyango. The contract is expected to enrich the Lottery’s overall gaming experience and customer offering.
Sisal Şans will receive access to the rich NeoGames Studio portfolio of premium, award-winning games, providing players access to a steady, ongoing stream of new, unique and exciting titles, which is expected to transform the overall gaming experience offered by the Lottery throughout Turkey. The launch is planned to include the popular and successful titles VIP Platinum, Fruity Cubes, Enchanted Winnings and Treetop Treasures with further NeoGames instant game titles to be added over the upcoming months.
“NeoGames has a wide portfolio of exciting and innovative games and extensive industry experience, which is a perfect fit for our commitment to providing our customers with quality and award-winning experiences. Sisal has enjoyed a long-term strategic partnership with NeoGames for more than 10 years, and they’ve helped us to create a successful instant games category in Italy. We are looking forward to collaborating even further with NeoGames as we enrich our gaming site and our systems in Turkey with NeoGames’ games and technology,” Selim Ergun, Chief Executive Officer of Sisal Sans, said.
“This is a superb opportunity to enrich our footprint within the European market and to continue building a long-term relationship with Sisal Şans, a market leader in Turkey. We share a common goal to create unique and exciting online gaming experiences and we hope that the addition of our titles to the Lottery’s offerings will help draw in new audiences and support their customer acquisition strategy,” Moti Malul, Chief Executive Officer of NeoGames, said.
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